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9.8

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Google Analytics - Web Analytics Software

Google Analytics Reviews in May 2025: User Ratings, Pros & Cons

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4.6

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Google Analytics Reviews & Ratings

4.6

Excellent

Based on 8928 ratings & 2517 reviews

Rating Distribution

Excellent

(1907)

Very Good

(549)

Good

(47)

Poor

(10)

Terible

(4)

Expert's Review

Google Analytics stands out as a highly valuable tool for businesses aiming to delve into comprehensive analytics effortlessly. Users applaud its user-friendly interface, customization options, and integration capabilities with other platforms. The in-depth insights provided, real-time data reporting, and ability to create custom reports offer a rich ...Read more

Google Analytics pros and cons

  • Offers detailed insights and reports, aiding in analyzing website performance and user behavior.

  • Provides real-time analytics, enabling immediate response to trends and visitor activities.

  • Integrates seamlessly with other Google services for managing digital marketing aspects efficiently.

  • Helps track conversions, create custom reports, and set up goals, essential for digital marketers.

  • Steep learning curve for beginners due to the complexity of features and vast amount of data available.

  • Challenges in navigating the platform and finding specific data, especially for new users.

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Showing 221-230 out of 2517

AU

Anonymous User

06/07/23

4.5 out of 5

"Must have for every marketer and E-commerce business owner"

What do you like best about Google Analytics? The new terminology is simple, and the dashboard is easy to explore, even as a beginner, you can easily map the journey and conversion of the audience with a few clicks. What do you dislike about Google Analytics? The new GA4 might take some time to implement and use especially for a long term 360 user. The reports while familiar takes a tad step or two more to review in comparison to 360 What problems is Google Analytics solving and how is that ...

Read more

AA

Arpit A

06/06/23

5 out of 5

"Free and easy to use tool"

What do you like best about Google Analytics? Google Analytics is primarily used to collect and analyze data about website traffic and user interactions. It provides valuable insights into how users find and navigate a website, which pages they visit, how long they stay, and much more. What do you dislike about Google Analytics? It's worth noting that Google regularly updates and enhances Google Analytics What problems is Google Analytics solving and how is that benefiting you? Google ...

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AA

Arpit A

06/06/23

5 out of 5

"Free and easy to use tool"

What do you like best about Google Analytics? Google Analytics is primarily used to collect and analyze data about website traffic and user interactions. It provides valuable insights into how users find and navigate a website, which pages they visit, how long they stay, and much more. What do you dislike about Google Analytics? It's worth noting that Google regularly updates and enhances Google Analytics What problems is Google Analytics solving and how is that benefiting you? Google ...

Read more

HM

Hitesh M

06/06/23

4.5 out of 5

"Source of truth for attribution"

What do you like best about Google Analytics? Excellent reports, overview of the business & deep analysis of revenue, sessions, conversions etc What do you dislike about Google Analytics? Can be more accurate or flag of the wrong attributions as new payment gateways are installed on the E-commerce websites nwoadays What problems is Google Analytics solving and how is that benefiting you? An overview of the busiess, solving attribution from different channels

RM

Ricky Mato Paisip N

06/05/23

4.5 out of 5

"A WALK THROUGH REVIEW ON GOOGLE ANALYTICS"

What do you like best about Google Analytics? The thing I really like about google analytics is that; it has systems to measure and track goals and events. This is really what makes the difference when it comes to measuring and tracking the activities on the website. I mean, through goal and events setting processes, you can track and measure your specific marketing goals or special events. This is a great way to measure and track your content developments as well as measure and track your ...

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AU

Anonymous User

06/02/23

4 out of 5

"Strong integration"

What do you like best about Google Analytics? Integrates with a bevy of applications used especially for eCommerce buainesss What do you dislike about Google Analytics? Getting the code to be copied as a plug-in was not the easiest of task. What problems is Google Analytics solving and how is that benefiting you? Understanding the customers profile to help with offering a better product or service

OV

OJΛS V

06/01/23

4.5 out of 5

"GA4: Transforming Analytics with Enhanced Insights and Advanced Tracking"

What do you like best about Google Analytics? Google Ads is an advertising platform that offers unparalleled advantages for businesses. Here's a concise review highlighting its key strengths: Extensive Reach: With Google Ads, businesses can tap into Google's massive user base and reach potential customers across the globe. It provides access to a vast network of websites and platforms, ensuring maximum exposure for your ads. Targeted Advertising: Google Ads allows precise targeting based on ...

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RG

Rupal G

06/01/23

4.5 out of 5

"Measures site and app performance ."

What do you like best about Google Analytics? Provides the best and most accurate data for the user journey. What do you dislike about Google Analytics? Dashboard view can be improved for custom reporting. What problems is Google Analytics solving and how is that benefiting you? Helps track the user journey and analyse it to improve the overall business.

LG

Lydia G

06/01/23

4 out of 5

"A good place for some basic information"

What do you like best about Google Analytics? I like seeing the location of my vistors, and seeing what pages are most viewed What do you dislike about Google Analytics? Some of the information is hard to access and i can't remember where to find it. i'd like to be able to customize my view of the software What problems is Google Analytics solving and how is that benefiting you? I mostly use it out of curioisity for my customer base

SS

Stephania S

05/30/23

4.5 out of 5

"Discover the benefits of using Google Analytics to integrate data from multiple websites."

What do you like best about Google Analytics? With Google Analytics, we can gain valuable insights into the performance of our website. We can track how visitors interact with the site and evaluate its effectiveness in providing an engaging user experience. It also provides powerful reporting capabilities that allow us to monitor key metrics such as unique page views or average session time - invaluable information for any web property owner. Simply put, without Google Analytics, there ...

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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].