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9.8

SpotScore

Google Analytics - Web Analytics Software

Google Analytics Reviews in August 2026: User Ratings, Pros & Cons

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4.56

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Google Analytics Reviews & Ratings

4.56

Excellent

Based on 2242 ratings & 2517 reviews

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Rating Distribution

Excellent

(1907)

Very Good

(549)

Good

(47)

Poor

(10)

Terrible

(4)

Spotsaas Editor’s POV

Google Analytics stands out as a highly valuable tool for businesses aiming to delve into comprehensive analytics effortlessly. Users applaud its user-friendly interface, customization options, and integration capabilities with other platforms. The in-depth insights provided, real-time data reporting, and ability to create custom reports offer a rich ...Read more

Google Analytics pros and cons

  • Provides detailed reports on website performance and user behavior.

  • Real-time analytics surface trends and visitor activity as they happen.

  • Integrates with other Google services like Ads, Search Console, and Tag Manager.

  • Tracks conversions, supports custom reports, and goal configuration.

  • Steep learning curve for beginners due to the complexity of features and vast amount of data available.

  • Challenges in navigating the platform and finding specific data, especially for new users.

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Showing 2371-2380 out of 2517

AU

Anonymous User

05/22/19

5 out of 5

"Satisfies all of our tracking needs"

What do you like best about Google Analytics? It is easy to set up, manage and track new conversion events What do you dislike about Google Analytics? It would be nice to easily safe default views What problems is Google Analytics solving and how is that benefiting you? track conversions that provide value to our business

AU

Anonymous User

05/22/19

4.5 out of 5

"Best tool for website's metrics analysis!"

What do you like best about Google Analytics? The main benefit of using this tool is to be able to measure the performance of all the channels of entry of the site, such as email marketing campaigns, Google Adwords, organic traffic (SEO), referral sites, social networks, direct traffic and even offline campaigns. The measurement process is carried out through reports with metrics and dimensions that show which sources of traffic brought the highest return and which should be optimized or ...

Read more

AU

Anonymous User

05/22/19

4.5 out of 5

"Best tool for website's metrics analysis!"

What do you like best about Google Analytics? The main benefit of using this tool is to be able to measure the performance of all the channels of entry of the site, such as email marketing campaigns, Google Adwords, organic traffic (SEO), referral sites, social networks, direct traffic and even offline campaigns. The measurement process is carried out through reports with metrics and dimensions that show which sources of traffic brought the highest return and which should be optimized or ...

Read more

PK

Praveen K

05/22/19

5 out of 5

"One of the best tools for web"

What do you like best about Google Analytics? The metrics provided by GA is best and suits almost every use case for the developer What do you dislike about Google Analytics? It misses user based analytics. Something that every developer will love. Recommendations to others considering Google Analytics: Web developers can blindly depend on GA when it comes to metrics. What problems is Google Analytics solving and how is that benefiting you? Business analytics and reports

JD

Julian D

05/21/19

5 out of 5

"The control panel is the best for demographic data"

What do you like best about Google Analytics? One of the things I like most about Google Analytics is its control panel, since it shows super useful information for users, one of the things you can know is the location of the users, how long they stay on the webpage and what they are looking for. specifically, without a doubt a very useful tool for the collection of demographic data and thus be able to have more certainty that our customers are looking for What do you dislike about Google ...

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JB

Joel B

05/21/19

5 out of 5

"Best Free Analytics Tracker"

What do you like best about Google Analytics? The best thing about Google Analytics is the detailed real time data tracking of visitors to our website. The information is neatly organzised in an easy to use and understand interface. Google's superb algorithms capture the most useful data like visitor locations and site activity by visitors which allows us to better target our clients. What do you dislike about Google Analytics? Google Analytics is a great platform for online sales and ...

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AU

Anonymous User

05/21/19

5 out of 5

"Easy for beginners"

What do you like best about Google Analytics? The part I love most about google analytics os the easy of accessibility in relation to my (blogger) blog. What do you dislike about Google Analytics? New updates erased some information so my numbers are a little off but the new information made up for it. Recommendations to others considering Google Analytics: It’s easy to navigate and understand especially for those just starting out or self taught like myself. What problems is Google ...

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AU

Anonymous User

05/21/19

4.5 out of 5

"Excellent way to track website traffic!"

What do you like best about Google Analytics? Very user friendly - it is easy to log in and navigate around the platform to see where traffic is coming from, what demographics your users use and things like that! What do you dislike about Google Analytics? The only downside is sometimes the numbers don't add up correctly in accordance with advertising platforms like Facebook. This is likely the fault of the advertiser and not Google Analytics but it is frustrating when these kinds of ...

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ND

Natalie D

05/21/19

4.5 out of 5

"Great Software- Requires Extensive Learning"

What do you like best about Google Analytics? Google Analytics is incredible if you know how to use it. It is imperative that you take a few course on GA in order to understand the complexity of what they have to offer. I think it is worth implementing for a team because all of our audience information is in one place. What do you dislike about Google Analytics? I dislike that it is not incredibly user friendly to first time users. It takes learning and it is worthwhile as it will improve ...

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AU

Anonymous User

05/21/19

5 out of 5

"The only real way to know your online pressence"

What do you like best about Google Analytics? Nothing better than knowing exactly what your online presence is with google analytics you can break down every detail to ensure you are reaching the target audience. What do you dislike about Google Analytics? Doesn't always seem to capture hits, but overall the best on the market. Recommendations to others considering Google Analytics: If your business depends on an online presence this is the only way to actual kow what is going on and how ...

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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].