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9.8

SpotScore

Google Analytics - Web Analytics Software

Google Analytics Reviews in August 2026: User Ratings, Pros & Cons

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4.56

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Google Analytics Reviews & Ratings

4.56

Excellent

Based on 2242 ratings & 2517 reviews

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Rating Distribution

Excellent

(1907)

Very Good

(549)

Good

(47)

Poor

(10)

Terrible

(4)

Spotsaas Editor’s POV

Google Analytics stands out as a highly valuable tool for businesses aiming to delve into comprehensive analytics effortlessly. Users applaud its user-friendly interface, customization options, and integration capabilities with other platforms. The in-depth insights provided, real-time data reporting, and ability to create custom reports offer a rich ...Read more

Google Analytics pros and cons

  • Provides detailed reports on website performance and user behavior.

  • Real-time analytics surface trends and visitor activity as they happen.

  • Integrates with other Google services like Ads, Search Console, and Tag Manager.

  • Tracks conversions, supports custom reports, and goal configuration.

  • Steep learning curve for beginners due to the complexity of features and vast amount of data available.

  • Challenges in navigating the platform and finding specific data, especially for new users.

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Showing 2361-2370 out of 2517

AW

Amanda W

05/27/19

4.5 out of 5

"A Lot of Data"

What do you like best about Google Analytics? I like how much data Google Analytics provides. I get requests from various departments asking me to send them the analytics of their specific part of our website. It's helpful for them to know which content is reaching the most people. I also like how easy it is to download pdf reports of data. What do you dislike about Google Analytics? While there is a lot of data that Google Analytics provides, it takes a bit of time to understand everything ...

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JM

Joseph M

05/27/19

4.5 out of 5

"We can make better design and marketing decisions with the data from Google Analytics"

What do you like best about Google Analytics? Google Analytics comes with any Google account and can be used at its fullest without the need for exorbitant fees. I've seen many other similar tools that can't do more, but charge much more. There are lots of programming modifications we add to Google Analytics to make it work well for our specific needs. We aren't limited to the page loads and duration that basic web statistic tools offer. We get extensive user activity data that can be ...

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JR

James R

05/26/19

5 out of 5

"Literally can't run a website in 2019 without it"

What do you like best about Google Analytics? Ease of use, reporting and visualization. They've made it so simple to dive through very detailed information right down to the minutiae. What do you dislike about Google Analytics? The latency between when an activity actually happens and when it reflects in Analytics can sometimes be a bother, especially when testing conversion actions/events. Recommendations to others considering Google Analytics: If you're not "developer-minded" it may be ...

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HL

Harry L

05/24/19

4.5 out of 5

"The best platform to track your users"

What do you like best about Google Analytics? One of the best features of this platform is that not only allows you to manage the visits of a single website but we can have multiple sites connected to the same account and get information from all our sites at the same time, in a completely transparent way for the user since Google Analytics takes care of everything. Thanks to this application we can geographically locate all our visitors which is especially useful for designing online ...

Read more

AU

Anonymous User

05/24/19

4.5 out of 5

"Very Detailed Breakdown"

What do you like best about Google Analytics? Detailed breakdown of users globally. I like seeing where my site is being used. What do you dislike about Google Analytics? Delayed data for users. I wish I could see more real-time breakdowns of where people are viewing my site globally. What problems is Google Analytics solving and how is that benefiting you? Appealing to certain users in certain areas

AU

Anonymous User

05/24/19

4.5 out of 5

"Very Detailed Breakdown"

What do you like best about Google Analytics? Detailed breakdown of users globally. I like seeing where my site is being used. What do you dislike about Google Analytics? Delayed data for users. I wish I could see more real-time breakdowns of where people are viewing my site globally. What problems is Google Analytics solving and how is that benefiting you? Appealing to certain users in certain areas

HL

Harry L

05/24/19

4.5 out of 5

"The best platform to track your users"

What do you like best about Google Analytics? One of the best features of this platform is that not only allows you to manage the visits of a single website but we can have multiple sites connected to the same account and get information from all our sites at the same time, in a completely transparent way for the user since Google Analytics takes care of everything. Thanks to this application we can geographically locate all our visitors which is especially useful for designing online ...

Read more

AL

Alexandra L

05/23/19

5 out of 5

"All in one Analytics"

What do you like best about Google Analytics? Once you drill down and realize what it is able to do things get very granular. Traffic is all attributed to the correct source and correct decisions can be made on scale. What do you dislike about Google Analytics? At 1st it seems like it is basic analytics. Once you get someone on board who can set up custom charts and reports - you will find you have complete insight into your business. Recommendations to others considering Google ...

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NC

Nathan C

05/23/19

4 out of 5

"Google Sites and Google Analytics"

What do you like best about Google Analytics? Very easy to implement, especially if you are already using Google Sites. What do you dislike about Google Analytics? It's a very powerful tool. But it's kind of like old google sites. There's almost too much for a new user. I wish there were advanced and more user friendly versions. Recommendations to others considering Google Analytics: Find someone who knows how to use Google Analytics. Or do a lot of research on the product to learn how to ...

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JH

Jeries H

05/23/19

5 out of 5

"Excellent product to track your website."

What do you like best about Google Analytics? Google Analytics is a software to track visits from the location to see how many views per page. This allows having the best feature, you will know what the audience is looking for and can create content based on what it provides. What do you dislike about Google Analytics? I have no dislike for Google Analytics. It is fairly simple to configure and install in your website as well as enter the dashboard to see what's happening. Recommendations ...

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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].