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9.8

SpotScore

Google Analytics - Web Analytics Software

Google Analytics Reviews in August 2026: User Ratings, Pros & Cons

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4.56

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Google Analytics Reviews & Ratings

4.56

Excellent

Based on 2242 ratings & 2517 reviews

Are you using Google Analytics?

Rating Distribution

Excellent

(1907)

Very Good

(549)

Good

(47)

Poor

(10)

Terrible

(4)

Spotsaas Editor’s POV

Google Analytics stands out as a highly valuable tool for businesses aiming to delve into comprehensive analytics effortlessly. Users applaud its user-friendly interface, customization options, and integration capabilities with other platforms. The in-depth insights provided, real-time data reporting, and ability to create custom reports offer a rich ...Read more

Google Analytics pros and cons

  • Provides detailed reports on website performance and user behavior.

  • Real-time analytics surface trends and visitor activity as they happen.

  • Integrates with other Google services like Ads, Search Console, and Tag Manager.

  • Tracks conversions, supports custom reports, and goal configuration.

  • Steep learning curve for beginners due to the complexity of features and vast amount of data available.

  • Challenges in navigating the platform and finding specific data, especially for new users.

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Showing 2381-2390 out of 2517

GM

Gabriel M

05/21/19

5 out of 5

"Google analytics "

What do you like best about Google Analytics? I like that google analytics allows you to visualize and conceptualize your RIO in terms of advertising. What do you dislike about Google Analytics? I dislike that at times the data is not accurate due to fake accounts etc. Recommendations to others considering Google Analytics: Make sure to check that google analytics is tracking real users because many users are fake accounts. What problems is Google Analytics solving and how is that ...

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AU

Anonymous User

05/21/19

4 out of 5

"Offers great options"

What do you like best about Google Analytics? For the most part, it's easy to navigate for first time users. It offers a lot of in-depth analytics that marketers are looking for. What do you dislike about Google Analytics? It can be confusing for beginners and I think that having step-by-step directions would be helpful. What problems is Google Analytics solving and how is that benefiting you? I've been trying to get people from social media to my website and so far by using Google ...

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ST

Shalonda T

05/21/19

4 out of 5

"Good so far!"

What do you like best about Google Analytics? I think Google Analytics is one of the most useful tools that Google has provided us with reporting. Thanks to Google Analytics, we are able to recognize and act on our web site. Google Analytics provides us with our visits of our potential customers and more detailed information about how we can reach our new customers. You can gather below inform What do you dislike about Google Analytics? It takes time to get used to the integration. ...

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AU

Anonymous User

05/21/19

4.5 out of 5

"Excellent way to track website traffic!"

What do you like best about Google Analytics? Very user friendly - it is easy to log in and navigate around the platform to see where traffic is coming from, what demographics your users use and things like that! What do you dislike about Google Analytics? The only downside is sometimes the numbers don't add up correctly in accordance with advertising platforms like Facebook. This is likely the fault of the advertiser and not Google Analytics but it is frustrating when these kinds of ...

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ND

Natalie D

05/21/19

4.5 out of 5

"Great Software- Requires Extensive Learning"

What do you like best about Google Analytics? Google Analytics is incredible if you know how to use it. It is imperative that you take a few course on GA in order to understand the complexity of what they have to offer. I think it is worth implementing for a team because all of our audience information is in one place. What do you dislike about Google Analytics? I dislike that it is not incredibly user friendly to first time users. It takes learning and it is worthwhile as it will improve ...

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DB

Debra B

05/20/19

5 out of 5

"Offers detailed information about your users"

What do you like best about Google Analytics? I love Google Analytics because it allows us to gather useful information about each visitor that enters our website. I also like it because the installation of the tool on each of my websites is done very easily, just simply register on the platform and then add an html code so that it is already working. What do you dislike about Google Analytics? The user interface is not very friendly, especially for people who have no knowledge about this ...

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AU

Anonymous User

05/20/19

5 out of 5

"My Google Analytics review"

What do you like best about Google Analytics? I like the detailed insight I get in my website and how I get to track my website visitors and the specific insight I get into visitors actions in my website and also where my visitors originate. What do you dislike about Google Analytics? So far that I have used this software, I have never found what I did not like about the software. For a free software, I can vouch that this is the best website analytics software have ever used while ...

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CE

Christopher E

05/20/19

5 out of 5

"Google Analytics is an essential tool for successful advertising"

What do you like best about Google Analytics? Google Analytics has allowed me to make better business decisions for my small business. The analytics that are accessible are priceless for my online-based business. What do you dislike about Google Analytics? It is a little difficult to navigate at first, but that was a minor hurdle to overcome. Recommendations to others considering Google Analytics: If you are not currently using analytics software or are using one that is not Google ...

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AU

Anonymous User

05/20/19

5 out of 5

"Must Master for ANY online business"

What do you like best about Google Analytics? If you're blogging, have a website, ecommerce, etc. you HAVE to learn google ads, reading google analytics etc and understanding them. If you're hiring someone and don't know you'll likely be frustrated or taken advantage of and if you're doing it yourself you've got to understand to be successful, google is running the world. don't miss out. What do you dislike about Google Analytics? I wish it was easier / faster to learn and master and the ...

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AU

Anonymous User

05/19/19

5 out of 5

"Google Analytics is a robust web analytics platform... and it's free!"

What do you like best about Google Analytics? Provides tons of standard reports and dashboards and also allows scheduling of reports to be sent to users through email. Creating different views and profiles is also easy. We also have a lot of web properties and users and the administration functionality is intuitive and easy for non-technical users. What do you dislike about Google Analytics? For some reason there is no ability to apply segments to funnel reports which makes understanding ...

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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].