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9.8

SpotScore

Google Analytics - Web Analytics Software

Google Analytics Reviews in August 2026: User Ratings, Pros & Cons

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4.56

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Google Analytics Reviews & Ratings

4.56

Excellent

Based on 2242 ratings & 2517 reviews

Are you using Google Analytics?

Rating Distribution

Excellent

(1907)

Very Good

(549)

Good

(47)

Poor

(10)

Terrible

(4)

Spotsaas Editor’s POV

Google Analytics stands out as a highly valuable tool for businesses aiming to delve into comprehensive analytics effortlessly. Users applaud its user-friendly interface, customization options, and integration capabilities with other platforms. The in-depth insights provided, real-time data reporting, and ability to create custom reports offer a rich ...Read more

Google Analytics pros and cons

  • Provides detailed reports on website performance and user behavior.

  • Real-time analytics surface trends and visitor activity as they happen.

  • Integrates with other Google services like Ads, Search Console, and Tag Manager.

  • Tracks conversions, supports custom reports, and goal configuration.

  • Steep learning curve for beginners due to the complexity of features and vast amount of data available.

  • Challenges in navigating the platform and finding specific data, especially for new users.

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Showing 2301-2310 out of 2517

TJ

Tshepho J

06/24/19

5 out of 5

"Best performance measuring tool"

What do you like best about Google Analytics? I don't see a website improving without google analytics. I love the fact that with Google analytics you can measure a lot of metrics on your website which will help you to make improvements on your website. The ultimate goal which it measures is conversions, where you are able to see where did a conversion come from. What do you dislike about Google Analytics? is not an easy tool to navigate around, you need to give it sometime before you can ...

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AU

Anonymous User

06/24/19

5 out of 5

"Use every day!"

What do you like best about Google Analytics? Ease of use and support that is offered for training. What do you dislike about Google Analytics? A lot going on in this program. Gotta learn it all to understand all the analytics. Recommendations to others considering Google Analytics: Love this product and they update regularly What problems is Google Analytics solving and how is that benefiting you? We use analytics to prove ads are working, website traffic, ect.

AU

Anonymous User

06/24/19

5 out of 5

"Moments to Learn, Lifetime to Master"

What do you like best about Google Analytics? I love the level of detail the data can provide. What do you dislike about Google Analytics? It can be easy to pick up but it takes a significant time investment to be able to use it to it's maximum potential. Recommendations to others considering Google Analytics: Invest time into gaining knowledge and know that it won't come easy but you'll be a better marketer for it. What problems is Google Analytics solving and how is that benefiting ...

Read more

AU

Anonymous User

06/24/19

5 out of 5

"Moments to Learn, Lifetime to Master"

What do you like best about Google Analytics? I love the level of detail the data can provide. What do you dislike about Google Analytics? It can be easy to pick up but it takes a significant time investment to be able to use it to it's maximum potential. Recommendations to others considering Google Analytics: Invest time into gaining knowledge and know that it won't come easy but you'll be a better marketer for it. What problems is Google Analytics solving and how is that benefiting ...

Read more

AU

Anonymous User

06/24/19

5 out of 5

"Insightful and impactful"

What do you like best about Google Analytics? Google analytics makes my life easier because it makes read data cleaner and more insightful What do you dislike about Google Analytics? I just wish I had more control of campaign set up Recommendations to others considering Google Analytics: I highly recommend taking the classes or playing around by yourself first What problems is Google Analytics solving and how is that benefiting you? We are solving crucial optimization towards each campaign ...

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AU

Anonymous User

06/24/19

4.5 out of 5

"Best tool for analysing website"

What do you like best about Google Analytics? Integrating the tracking code into the website is an easy task. I can track real-time data and traffic of the website which helps to make changes as per the reports. What do you dislike about Google Analytics? Understanding google analytics interface may take time, sometimes the data is not as accurate also some delays are observed for getting real-time data. Recommendations to others considering Google Analytics: It's a great tool and will ...

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VC

Vaibhav C

06/24/19

4.5 out of 5

"Google gives you an insight to grow"

What do you like best about Google Analytics? Google Analytics is a proven anlytics platform that gives you variety of reports and analysis of your website and help you understand your customer's buying behaviour and online journey better. You can also see a real time view of your website performance and use the data to improve it. What do you dislike about Google Analytics? Google Analytics lacks on an ability to integrate the reports to other customer management and content management ...

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AU

Anonymous User

06/24/19

5 out of 5

"Insightful and impactful"

What do you like best about Google Analytics? Google analytics makes my life easier because it makes read data cleaner and more insightful What do you dislike about Google Analytics? I just wish I had more control of campaign set up Recommendations to others considering Google Analytics: I highly recommend taking the classes or playing around by yourself first What problems is Google Analytics solving and how is that benefiting you? We are solving crucial optimization towards each campaign ...

Read more

AU

Anonymous User

06/24/19

5 out of 5

"Sort of easy to use, can be better"

What do you like best about Google Analytics? Overall its very good once you get the hang of it, but could be more user friendly What do you dislike about Google Analytics? Just could be a little more user friendly Recommendations to others considering Google Analytics: No recommendation What problems is Google Analytics solving and how is that benefiting you? It has allowed me to see my customers results from the work I do for them and clearly show them all the work that has been done with ...

Read more

AU

Anonymous User

06/24/19

5 out of 5

"Sort of easy to use, can be better"

What do you like best about Google Analytics? Overall its very good once you get the hang of it, but could be more user friendly What do you dislike about Google Analytics? Just could be a little more user friendly Recommendations to others considering Google Analytics: No recommendation What problems is Google Analytics solving and how is that benefiting you? It has allowed me to see my customers results from the work I do for them and clearly show them all the work that has been done with ...

Read more

Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].