Google Analytics Reviews in August 2026: User Ratings, Pros & Cons

"Go deep inside your traffic data"

What do you like best about Google Analytics? With minimal setup you are able to explore a infinitude of data about your website visitors. Behavior, geography, demographics... it's incredible how far a free tool like this can reach. What do you dislike about Google Analytics? Although it has improved its interface a lot in the last few years, it's still a bit hard for configuring some more advanced features like goals or A/B testing. With more work on the UX and UI, the need for a whole ...

"The data you need and easy to read"

What do you like best about Google Analytics? I love the integrations with your website and with google ads. Applying the filters allows you to see exactly what you need to know What do you dislike about Google Analytics? It's not something you can get the hang of immediately. The free certification course helps tremendously. What problems is Google Analytics solving and how is that benefiting you? We used to have trouble seeing where the ad spend was going and what pages were performing ...

"Google analytics "

What do you like best about Google Analytics? The most helpful is that you can get a wide variety of data for your website that is analyzed for you. What do you dislike about Google Analytics? There really isn’t much to dislike, the software is easy to use, free, and very informational. Recommendations to others considering Google Analytics: Use the software, it’s very informational What problems is Google Analytics solving and how is that benefiting you? I’m solving a problem of my ...

"Go deep inside your traffic data"

What do you like best about Google Analytics? With minimal setup you are able to explore a infinitude of data about your website visitors. Behavior, geography, demographics... it's incredible how far a free tool like this can reach. What do you dislike about Google Analytics? Although it has improved its interface a lot in the last few years, it's still a bit hard for configuring some more advanced features like goals or A/B testing. With more work on the UX and UI, the need for a whole ...

"Google analytics "

What do you like best about Google Analytics? The most helpful is that you can get a wide variety of data for your website that is analyzed for you. What do you dislike about Google Analytics? There really isn’t much to dislike, the software is easy to use, free, and very informational. Recommendations to others considering Google Analytics: Use the software, it’s very informational What problems is Google Analytics solving and how is that benefiting you? I’m solving a problem of my ...

"The data you need and easy to read"

What do you like best about Google Analytics? I love the integrations with your website and with google ads. Applying the filters allows you to see exactly what you need to know What do you dislike about Google Analytics? It's not something you can get the hang of immediately. The free certification course helps tremendously. What problems is Google Analytics solving and how is that benefiting you? We used to have trouble seeing where the ad spend was going and what pages were performing ...

"Constantly improving "

What do you like best about Google Analytics? The metrics Google provides are first to none in the industry. You can install their tracking snippet very easy and start in depth analytics of your site/app in just few moments. You can then search for any custom data you want very easy from a huge range of data categories. Its so elegant and smooth when it comes to visualization and reporting, no other company in my opinion comes close to it What do you dislike about Google Analytics? Theres ...

"Constantly improving "

What do you like best about Google Analytics? The metrics Google provides are first to none in the industry. You can install their tracking snippet very easy and start in depth analytics of your site/app in just few moments. You can then search for any custom data you want very easy from a huge range of data categories. Its so elegant and smooth when it comes to visualization and reporting, no other company in my opinion comes close to it What do you dislike about Google Analytics? Theres ...

"Very positive and evolving experience "

What do you like best about Google Analytics? The upside to Analytics is the breadth of data available. What do you dislike about Google Analytics? I dislike the discrepancy in data between sources and advertising Recommendations to others considering Google Analytics: Take a brief training and spend time learning about it. What problems is Google Analytics solving and how is that benefiting you? Problems exist between data points including total sessions and order tracking

"Steady platform for advertising"

What do you like best about Google Analytics? The statistics, they are on point. It is easy to use by intermediate users. What do you dislike about Google Analytics? It should have guidance for beginners. It is easy to use by intermediate users. Recommendations to others considering Google Analytics: Wonderful tool for your website/advertising analysis What problems is Google Analytics solving and how is that benefiting you? Conversions are shown properly.