Google Analytics Reviews in August 2026: User Ratings, Pros & Cons

"data analysis "

What do you like best about Google Analytics? the first time i came across this software, it was user friendly. What do you dislike about Google Analytics? i found it difficult to understand some the things in the user interface Recommendations to others considering Google Analytics: more friendly user interface What problems is Google Analytics solving and how is that benefiting you? data

"Best Free Web Analytics Tool"

What do you like best about Google Analytics? I like the ease of use and important updates Google makes to this free application. The reporting and customization features are also a plus if you are the webmaster and marketing manager for a small business. What do you dislike about Google Analytics? The vagueness of some of the reporting calculations is a downside as Google Analytics numbers sometimes do not match with Google SEO. It would be beneficial to offer a more in-depth explanation ...

"A perfect tool to track and analyze visitors and their activity."

What do you like best about Google Analytics? Google Analytics is probably the only tool you'll ever need to track and monitor user activity on your site. You can literally track every single details from time the visitor arrived to your site, the amount of time the visitor stays on your site, the webpages he/she visits, his browser, resolution, OS etc info and a lot more. Google Analytics provides us with such premium features such as live visitor tracking, visitor flow map, visitor ...

"Good Starter Analytics Solution"

What do you like best about Google Analytics? - Integration with other Google Marketing Platform products (e.g. Google Ads, Google Search Console, Google Optimize) - Rich pageview-level insights out of the box - Built-in Attribution Model Comparison Tool - Extensive documentation + thriving community of users What do you dislike about Google Analytics? - Event tracking needs to be set up and maintained manually - Cannot historically rewrite the data - Limited custom dimensions and goals per ...

"Google Analytics- Not worth the hyp"

What do you like best about Google Analytics? As with many Google features, Google Analytics is something that you can use for free, which is always appreciated for startups, but aside from its low price (free), it doesn't have much to recommend itself. What do you dislike about Google Analytics? Google Analytics is not user friendly. It's difficult to navigate and it's difficult to make sense of it. I have wasted a lot of time setting up an account and setting up my information, only to ...

"Review for Google Analytics"

What do you like best about Google Analytics? I can compare last years results from the same date, to this years results to see if my marketing is working successfully. What do you dislike about Google Analytics? The user interface has gotten overcrowded and it has changed many times over the years, it is sometimes difficult to find things now, but the options are endless. Recommendations to others considering Google Analytics: If google analytics is too intense, there is another site that ...

"Google Analytics - Leader in Website Analysis Platform"

What do you like best about Google Analytics? We can track each & all important metrics which need to present on a website, everything is present in the Google Analytics dashboard. What do you dislike about Google Analytics? Sometimes unable to explore new features, I think Google should give proper training how the new features will help us. What problems is Google Analytics solving and how is that benefiting you? With the help of Google Analytics, I can easily compare my website ...

"Ideal for Analyzing Websites"

What do you like best about Google Analytics? Google Analytics is an incredible tool that gives you many insights regarding your websites. It is simple to install, you only need to add a line of code to the Header of your index file and wait for verification. Once verified, you can use it to analyze your traffic and know the pain points on your pages. In return, you can use the available data to make adjustments on your site. You can also integrate it with other Google products like ...

"An essential tool that aids in business performnce"

What do you like best about Google Analytics? It is very easy to use the tool to track anything that is going on in our website. We have been able to track the visitors and the tool is very powerful. Moreover, it is a free tool when using th basic version and that is what we are currently using. The data and the reports received from the tool helps one in decision making. the tool focuses more on functionality and quality of data and gives a summary of the data on the dashboard. One can ...

"Best performance measuring tool"

What do you like best about Google Analytics? I don't see a website improving without google analytics. I love the fact that with Google analytics you can measure a lot of metrics on your website which will help you to make improvements on your website. The ultimate goal which it measures is conversions, where you are able to see where did a conversion come from. What do you dislike about Google Analytics? is not an easy tool to navigate around, you need to give it sometime before you can ...