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9.8

SpotScore

Google Analytics - Web Analytics Software

Google Analytics Reviews in August 2026: User Ratings, Pros & Cons

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4.56

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Google Analytics Reviews & Ratings

4.56

Excellent

Based on 2242 ratings & 2517 reviews

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Rating Distribution

Excellent

(1907)

Very Good

(549)

Good

(47)

Poor

(10)

Terrible

(4)

Spotsaas Editor’s POV

Google Analytics stands out as a highly valuable tool for businesses aiming to delve into comprehensive analytics effortlessly. Users applaud its user-friendly interface, customization options, and integration capabilities with other platforms. The in-depth insights provided, real-time data reporting, and ability to create custom reports offer a rich ...Read more

Google Analytics pros and cons

  • Provides detailed reports on website performance and user behavior.

  • Real-time analytics surface trends and visitor activity as they happen.

  • Integrates with other Google services like Ads, Search Console, and Tag Manager.

  • Tracks conversions, supports custom reports, and goal configuration.

  • Steep learning curve for beginners due to the complexity of features and vast amount of data available.

  • Challenges in navigating the platform and finding specific data, especially for new users.

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Showing 2221-2230 out of 2517

WP

William P

07/29/19

5 out of 5

"Still The Best Analytic Tool In The Market!"

What do you like best about Google Analytics? The massive volume of data provided by Google Analytics far exceeds any other analytic tools in the market. We have tested another popular tool before (Clicky) but it is too far from what Google Analytics can provide to better help you maximize your websites potential. With data collected from the basic features of Visitor Location, Bounce Rates, Referrer and Devices, you can already analyzed on what to do to make your site rank better. And by ...

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MB

Miles B

07/29/19

5 out of 5

"Google Analytics has everything!"

What do you like best about Google Analytics? The ability to track conversions on all my campaigns. Adding a google created campaign URL to any link will give me the ability to track performance. What do you dislike about Google Analytics? Conversions can be duplicated once in a while when tracking the actual Transaction ID#. This problem is an issue if you are only looking at the total data, but can easily be distinguished when looking at each transaction ID. Recommendations to others ...

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AU

Anonymous User

07/28/19

5 out of 5

"A Must Have For Digital Marketers"

What do you like best about Google Analytics? GA has a wide range of tools available to give you the most in-depth look at all areas of your website What do you dislike about Google Analytics? Not as user-friendly as one would hope. Recommendations to others considering Google Analytics: Be sure to invest your time into understanding the ins and outs of GA and it will be a very useful tool for you that will provide insights into every aspect of your website. If you are ever stuck and need ...

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AU

Anonymous User

07/28/19

5 out of 5

"amazing analytics for my website"

What do you like best about Google Analytics? deeper understanding of customers Understand site and app users to better evaluate the performance of marketing, content, products, and more. Access Google’s unique insights and machine learning capabilities Process and share your data quickly with an easy-to-use interface and shareable reports. What do you dislike about Google Analytics? Customer support has way too much automation. Focus on marketing and advertising can be frustrating to ...

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AU

Anonymous User

07/28/19

5 out of 5

"Essential for any e-commerce website"

What do you like best about Google Analytics? Understanding the specifics of Organic channel traffic, what landing pages are more popular, average time spent on site, more profitable pages and being able to take action based on it, What do you dislike about Google Analytics? That it might be a bit slow when you're trying to research for older data or with longer periods of time. What problems is Google Analytics solving and how is that benefiting you? Understanding the best opportunities ...

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AU

Anonymous User

07/27/19

5 out of 5

"Product Development Specialists"

What do you like best about Google Analytics? It allows me and other users/companies to market and advertise products and services to the right audience, tailored by the specific statistics and characteristics said users/company allow google to use to mine client data. What do you dislike about Google Analytics? I dislike how some added variables are assumed by google and are not case sensitive and interactive What problems is Google Analytics solving and how is that benefiting you? Solving ...

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AU

Anonymous User

07/27/19

5 out of 5

"Google Analytics is the best way to track patterns among users."

What do you like best about Google Analytics? The google ads integration is one of the best things that has helped my company grow. It has led to $50k+ in sales that would have not been gotten otherwise in the last year. What do you dislike about Google Analytics? I wish it could track things more in detail. Recommendations to others considering Google Analytics: I recommend implementing it as soon as possible. Every day you don’t put it in your website code is another day you are losing ...

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AU

Anonymous User

07/26/19

4.5 out of 5

"Google Analytics - Measure what Matters"

What do you like best about Google Analytics? Google Analytics is best because of the following reasons: - Monitor and track all the relevant website metrics - Know how well you are doing and the overall traffic analysis What do you dislike about Google Analytics? All in all Google Analytics is great but it can be made better if the geography-wise tracking and page monitoring were improved further. Recommendations to others considering Google Analytics: Go ahead with this tool! It's great ...

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AU

Anonymous User

07/25/19

5 out of 5

"Wonderful"

What do you like best about Google Analytics? I love all the data that you can see it is very helpful finding your target audience What do you dislike about Google Analytics? I dislike how complicated it can be until you learn it. What problems is Google Analytics solving and how is that benefiting you? Learning how to market better

MW

Martha W

07/25/19

4.5 out of 5

"Google Analytic: The best for web analytics"

What do you like best about Google Analytics? One of the greatest features of these tools is that it allows us to manage the visits of several websites linked to a similar account. This means that we get data from all websites at the same time in a transparent way. This tool provided the most important data about visitors to our site in a straightforward way. This is because the installation of the tool involves adding a line code to the Head of the site and wait for the website to be ...

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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].