Google Analytics Reviews in August 2026: User Ratings, Pros & Cons

"The best FREE web analytics tool"

What do you like best about Google Analytics? Google Analytics is the best free web analytics tool, both for website and web apps. Having been around for a long time its swathe of reporting tools makes it ideal for novices and experts, its simple implementation via one piece of code means anyone can install it - alternatively you can track almost anything with customisation on-site or via google tag manager. GA is fantastic. What do you dislike about Google Analytics? GA can be a bit of a ...

"Google Analytics, a great tool !o"

What do you like best about Google Analytics? The program gives us everything from site visits to ricochet rates, defining up various objectives, and so on to gauge the achievement of our battles. With Google Analytics, we can gather all the different KPIs for running web based in marketing campaigns. The Google Analytics gives us a probability to set our benchmarks to think about what we are doing versus the measurements that we have gathered before. It is a hearty software, and a great ...

"Home Base for Everything We Do"

What do you like best about Google Analytics? I have historical data on everything that has ever happened on our website. What do you dislike about Google Analytics? Google Analytics can seem overwhelming and at times can be intimidating to try new features. Recommendations to others considering Google Analytics: Best place to get the raw data on your website's performance, no question. What problems is Google Analytics solving and how is that benefiting you? I know where my website traffic ...

"Absolutely essential for website monitoring"

What do you like best about Google Analytics? GA has great ease of use, and is essential for monitoring the visibility of websites. Its reports are free, and the data it provides is invaluable. What do you dislike about Google Analytics? It can be tricky to navigate until you get used to it. In general, once you master the navigation, a wealth of data can be found. Recommendations to others considering Google Analytics: Would love to have easier integration with websites, for all platforms. ...

"Google analytics helps me to me provide useful information about users of my website"

What do you like best about Google Analytics? Google analytics is a great tool that helps me to keep track of all users who visits our website. This tool give us an overview what type of content or keywords are driving traffic to our website. Moreover, google analytics give us an idea about which platform are driving most traffic on our website and the demographics. This useful information help us to work on content & overall marketing & sales strategy. The role assignment is also very easy ...

"Versatile and Multifaceted BI Platform"

What do you like best about Google Analytics? Data visualization, ease of integration, and connectivity What do you dislike about Google Analytics? Learning curve is steep and difficult for new users, but training resources are available What problems is Google Analytics solving and how is that benefiting you? Tracking traffic sources to our site; measuring ROI from 3rd party job boards by leveraging our application portal and Google Analytics; measuring conversion rates from different ...

"A Webmaster's DREAM!"

What do you like best about Google Analytics? I love the user-friendliness of the software. I started using Google Analytics before I knew anything about website analytics, and it was so easy to navigate. The information that Google Analytics tells you is simply incredible. You literally can tell what webpage is visited the most, who is visiting it, how they got there, on what device they viewed it on, etc. Amazing stuff! What do you dislike about Google Analytics? There is really nothing ...

"Google Analytics - The Standard for Wordpress"

What do you like best about Google Analytics? I like the amount of detail that Google Analytics allows when tracking our website's stats. What do you dislike about Google Analytics? It can be overwhelming if you don't have goals or know exactly what you're looking for. Recommendations to others considering Google Analytics: Know your goals, then look for the stats. Blindly browsing stats does no good. What problems is Google Analytics solving and how is that benefiting you? I have realized ...

"Free... and from Google!"

What do you like best about Google Analytics? Ability to track just about everything I need, with a few Google Tags I am there. What do you dislike about Google Analytics? Doesn't function well for ecommerce clients who need to track more. Wish Google tag and all other Google Suite items were all in one place. What problems is Google Analytics solving and how is that benefiting you? Tracking for websites

"Marketing"

What do you like best about Google Analytics? Thanks to Google Analitycs I have managed to make a real follow-up of the web pages of my companies. It allows you to have all the information to know if the marketing campaigns work. Enchanted with the tool What do you dislike about Google Analytics? At the moment I have not found things that I do not like What problems is Google Analytics solving and how is that benefiting you? Know the follow-up and results of my marketing campaigns. It helps ...