Google Analytics Reviews in August 2026: User Ratings, Pros & Cons

"Exceptional platform for website analytics."

What do you like best about Google Analytics? It's basically free! Google Analytics is the biggest name in web analytics. It has a learning curve but it is an awesome business intelligence tool. It allows users to gain valuable insight into their site traffic and performance and informs digital marketing decisions. What do you dislike about Google Analytics? Not enough cross-sectional variables that are trackable and integration to a CRM like Salesforces is limited. Often it feels like we ...

"Google Analytics has worked well with its many features and configuration options"

What do you like best about Google Analytics? Like open source software, most of the software from Google is maintained to high levels of performance without the need to keep up with subscriptions. There are many features that let us track all kinds of data and filter it to suit our the needs of our marketing campaign and overall business analysis requirements. One of the features I like is being able to add many users to a website management panel. I can assign someone from a client's ...

"View your websites analytics data!"

What do you like best about Google Analytics? I love how Google prepares all your traffics analytical data in a compact and near environment. Allowing you to see traffic, and the demographics of the visitors of your website. What do you dislike about Google Analytics? There’s nothing to dislike, especially since google offers this information for free! Recommendations to others considering Google Analytics: If your business isn’t using the data you have to improve yourself, implement ...

"If you need to know more about visits to your website. Google Analitycs you must use."

What do you like best about Google Analytics? One of the main things I lke about Google Analitycs is that it is free and its platform is very easy to use. It is very friendly and the design is good. Its biggest strength is to capture web page traffic. It is very interesting what you can do on this page to log in with Gmail. It is possible to capture traffic in real time, and generate a database in which each company can decide what use to give this information. It serves a lot to position ...

"Your Companion to Better Enhance Your Business!"

What do you like best about Google Analytics? Google Analytics is far the best analytics tool we have used integrated on our website. The basic features it offers like, bounce rates, visitor location, referral (website or browser), the device used and so on is already a data goldmine for any marketer out there. With only these basic features, you could target the most potential visitors, or you can analyze which visitor is most appropriate for what will you offer. It is also a comprehensive ...

"It's a great and a must have tool for digital marketing"

What do you like best about Google Analytics? It provides all the information needed for web tracking What do you dislike about Google Analytics? It's not so easy to use at first, but the tutorial has it all Recommendations to others considering Google Analytics: A must-have tool for every website and digital marketing strategy What problems is Google Analytics solving and how is that benefiting you? It provides data for decision making and tells me what needs to be fixed

"The Best Tool To Mazimize Your Business!"

What do you like best about Google Analytics? Google Analytics literally helps you out making the right decisions with its comprehensive data analytics. It is all plain simple and easy to use and with just the basic data features it presents, you can already have a massive data to analyze. User engagement is the main concern or what we are observing to better let our visitors stay on our site even longer, and with the help of Google Analytics, we can say that we are doing excellent with ...

"The Most Essential Tool to Improve Your Websites Performance!"

What do you like best about Google Analytics? Our team is actually thinking of trying out Google Analytics 360, but this free version is already feature rich and we still have not explored everything that it has laid out under our noses! A site without any analytics tool integrated is a crawling like a turtle site, while sites which are using different analytics tool other than Google Analytics are missing the potential that they could already be achieving. With Google Analytics, you are ...

"The King Of Visitor Data Collection!"

What do you like best about Google Analytics? We use Google Analytics on our website to know where visitors are coming from, Social Media, Other Websites, so that we can optimize it for advertising and monetization of our site. You could also use the data collected for any other projects aside from advertising. With its vast features of data from bounce rates, referrers, location, devices and other data, it has a steep learning curve on how to access, integrate everything, so you can ...

"Great for tracking website metrics!"

What do you like best about Google Analytics? Super helpful in tracking our metrics for our website & response to campaigns (social media/email/etc) What do you dislike about Google Analytics? There is no downside- the only thing I would say is that there is always something new to learn about it so would recommend trainings or at least how-to videos to maximize the benefits they offer. Recommendations to others considering Google Analytics: Definitely worth looking into if you're looking ...