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9.8

SpotScore

Google Analytics - Web Analytics Software

Google Analytics Reviews in August 2026: User Ratings, Pros & Cons

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4.56

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Google Analytics Reviews & Ratings

4.56

Excellent

Based on 2242 ratings & 2517 reviews

Are you using Google Analytics?

Rating Distribution

Excellent

(1907)

Very Good

(549)

Good

(47)

Poor

(10)

Terrible

(4)

Spotsaas Editor’s POV

Google Analytics stands out as a highly valuable tool for businesses aiming to delve into comprehensive analytics effortlessly. Users applaud its user-friendly interface, customization options, and integration capabilities with other platforms. The in-depth insights provided, real-time data reporting, and ability to create custom reports offer a rich ...Read more

Google Analytics pros and cons

  • Provides detailed reports on website performance and user behavior.

  • Real-time analytics surface trends and visitor activity as they happen.

  • Integrates with other Google services like Ads, Search Console, and Tag Manager.

  • Tracks conversions, supports custom reports, and goal configuration.

  • Steep learning curve for beginners due to the complexity of features and vast amount of data available.

  • Challenges in navigating the platform and finding specific data, especially for new users.

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Showing 2181-2190 out of 2517

AU

Anonymous User

08/13/19

4 out of 5

"a must-have marketing tool"

What do you like best about Google Analytics? it gives you an overall insights about your website health and it's easy to come up with strategies from the reports What do you dislike about Google Analytics? You have to do it right and look at the right number to know what you are looking at. Sometimes it can be confusing Recommendations to others considering Google Analytics: Almost every marketer needs Google Analytics. It's the basic tool and it's free to learn about how your website is ...

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SM

Sukanya M

08/13/19

4 out of 5

"Google Analytics- A very user friendly tool for analytics"

What do you like best about Google Analytics? I liked the features, flexibility, and easiness of using this tool. It also provided an in-depth picture of the webpages and social channels. What do you dislike about Google Analytics? There is nothing to dislike about this system. Recommendations to others considering Google Analytics: This is a very useful and handy tool for digital marketing analytics which is user-friendly and not a very pricey system. It helps you to monitor the ...

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AU

Anonymous User

08/13/19

4 out of 5

"Great insight into usage and metrics"

What do you like best about Google Analytics? Looking at usage patterns for our website allows us to make better business decisions. What do you dislike about Google Analytics? The filters sometimes get reset and they can be confusing. What problems is Google Analytics solving and how is that benefiting you? Study user behavior, platforms they use, activity etc.

OA

Omer A

08/13/19

5 out of 5

"Best in class."

What do you like best about Google Analytics? Ease of integration, intuitive dashboards, support for A/B testing, number of axes for analysis What do you dislike about Google Analytics? Is not JavaScript security friendly - does not let integrity checks to be implemented. What problems is Google Analytics solving and how is that benefiting you? Understanding user visits, location, favorite pages, clicks, sections. too many list! :P

AU

Anonymous User

08/13/19

5 out of 5

"best free tool for websites analytics"

What do you like best about Google Analytics? It's a complete and plenty of features tool that every webmaster must to use to take the best of his website. You will understand the behaviour of your visitors and it will be useful to get an idea to set up your audience target for ads. What do you dislike about Google Analytics? At the beginning is a very complicated tool. But taking the free course that Google offers you can take advantage of the features that this tool has. It's need ...

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JS

Jared S

08/11/19

4 out of 5

"Useful tool for tracking results on your business page listing on google"

What do you like best about Google Analytics? Keeps track of views and CTR on your site. Easy to use and free of charge. What do you dislike about Google Analytics? Sometimes the figures could be complex if you’re a new marketer but it’s not difficult to understand overall. Recommendations to others considering Google Analytics: Just take your time with it and learn how to use it properly. What problems is Google Analytics solving and how is that benefiting you? Google analytics will help ...

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AU

Anonymous User

08/11/19

4 out of 5

"My love/hate relationship with analytics"

What do you like best about Google Analytics? I work as a digital strategist for a web development agency. We have several clients who want to know the state of their website's traffic/analytics before and after the project. I love that Google Analytics allows you to choose a custom time range dating back to the creation of the website. Several other softwares only allow you to go back a month or a year. Having this ability gives us a competitive advantage when it comes to being able to ...

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GY

Guiying Y

08/11/19

5 out of 5

"Your Companion For A Successful Business"

What do you like best about Google Analytics? Google Analytics has many features which you could never imagine from a totally FREE platform. It is so robust that everyday, you are still learning slowly from all those different features it offers. With just the common data options such as visitor location, visitor referrer, browser referrer, bounce rate, device used, you are already bombarded with such important data for you to manage your campaigns better, and also to manage your website ...

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BD

Brad D

08/10/19

4.5 out of 5

"Manage your traffic and conversions."

What do you like best about Google Analytics? I love how google makes it very easy to see your data of your website. Allowing you to see the amount of your visitors, demographics and what they clicked. What do you dislike about Google Analytics? Google analytics is very well rounded, there is little to nothing to dislike about it. Recommendations to others considering Google Analytics: I would highly recommend using Google analytics to create an ideal target of your customer. This will ...

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MR

Mehmed R

08/09/19

5 out of 5

"Track Your Site Visitors and Do More!"

What do you like best about Google Analytics? The greatest thing about Google Analytics is FREE, and it is more powerful than any other paid tracking/analytic tools out there! It can track almost everything and it helps you in decision making with its powerful data analytics. Real time visitors are so accurate and it can handle massive volumes of traffic with ease. You can also check where your visitors are coming from, from what country, from what source (organic, social, direct and other ...

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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].