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9.8

SpotScore

Google Analytics - Web Analytics Software

Google Analytics Reviews in August 2026: User Ratings, Pros & Cons

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4.56

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Google Analytics Reviews & Ratings

4.56

Excellent

Based on 2242 ratings & 2517 reviews

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Rating Distribution

Excellent

(1907)

Very Good

(549)

Good

(47)

Poor

(10)

Terrible

(4)

Spotsaas Editor’s POV

Google Analytics stands out as a highly valuable tool for businesses aiming to delve into comprehensive analytics effortlessly. Users applaud its user-friendly interface, customization options, and integration capabilities with other platforms. The in-depth insights provided, real-time data reporting, and ability to create custom reports offer a rich ...Read more

Google Analytics pros and cons

  • Provides detailed reports on website performance and user behavior.

  • Real-time analytics surface trends and visitor activity as they happen.

  • Integrates with other Google services like Ads, Search Console, and Tag Manager.

  • Tracks conversions, supports custom reports, and goal configuration.

  • Steep learning curve for beginners due to the complexity of features and vast amount of data available.

  • Challenges in navigating the platform and finding specific data, especially for new users.

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Showing 2031-2040 out of 2517

AU

Anonymous User

09/19/19

5 out of 5

"Must for User tracking"

What do you like best about Google Analytics? Single integration. Easy to code events. What do you dislike about Google Analytics? Complex navigation in admin panel. Sometimes realtime date takes time to reflect What problems is Google Analytics solving and how is that benefiting you? Allow me understand user path and time they spent on site

AU

Anonymous User

09/19/19

5 out of 5

"Insightful information!"

What do you like best about Google Analytics? I love being able to track our traffic on our website. It helps me see where people are going and how long they staying. I am able to adjust and make changes based on what I see in Google Analytics. What do you dislike about Google Analytics? I would love it to be a bit more user friendly. I know there is a lot more depth to Google Analytics than what I'm using and find it intimidating to go further. What problems is Google Analytics solving and ...

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DC

Deepankar C

09/19/19

4 out of 5

"Great tool for analysing site data"

What do you like best about Google Analytics? I really like the interfaces provided. I really like that we can customize reports and alerts as per our needs. What do you dislike about Google Analytics? Nothing as such that I dislike, I feel it's the best tool out there in this domain. Recommendations to others considering Google Analytics: This is the best tool in the market in this domain offering many customizable features that help in analysing web and app usage statistics. What problems ...

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FS

Firat S

09/19/19

4.5 out of 5

"Best platform for analytics"

What do you like best about Google Analytics? With the help of detailed graphics and insights, it is super comfortable to track the analytics of my company. What do you dislike about Google Analytics? I haven't come across anything I have disliked until now. What problems is Google Analytics solving and how is that benefiting you? I'm measuring the performance of my A/B tests, determining the way which leads to more success in terms of marketing with the help of statistics.

SB

Swati B

09/19/19

4.5 out of 5

"Awesome product from Google"

What do you like best about Google Analytics? I have been using google analytics from 3-4 years now and really love the way we can customize everything as per our requirement. We have just so many options like customizing dashboards, reports alerts, etc. What do you dislike about Google Analytics? Since there are so many options available, sometimes it can get a bit confusing finding the exact one for your need. Besides this I don't think there is anything other I dislike. This issue also ...

Read more

FA

francisca a

09/18/19

4.5 out of 5

"Good for knowing your website perfomancer"

What do you like best about Google Analytics? I have been using google analytics and ads the matter of fact , i still use google analytics till date .I use google analytics, to track my company websites activities and also integrate it on clients websites also . I like the fact that with google analytics, i can easily track a website activities and not just only tracking the website activities i will also be able to analyze this activities and this websites activities are tracked in real ...

Read more

FA

francisca a

09/18/19

4.5 out of 5

"Good for knowing your website perfomancer"

What do you like best about Google Analytics? I have been using google analytics and ads the matter of fact , i still use google analytics till date .I use google analytics, to track my company websites activities and also integrate it on clients websites also . I like the fact that with google analytics, i can easily track a website activities and not just only tracking the website activities i will also be able to analyze this activities and this websites activities are tracked in real ...

Read more

CO

Charles O

09/18/19

4 out of 5

"Google Analytics: the perfect tool for monitoring your customers."

What do you like best about Google Analytics? One of the main advantages of the tool is that its access and incorporation into the organization is totally free, which guarantees that all types of companies, whether small, medium or large, use it at no cost. It is a tool that allows all the organization's staff to be incorporated, thanks to its easy handling that motivates users to incorporate it into their work activities. This tool provides us with all the information about the client when ...

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MS

Manvi s

09/18/19

5 out of 5

"The Best Free Analytics Tool in Market"

What do you like best about Google Analytics? I like the things are Realtime time traffic update Goal Conversions Audience insights desktop/mobile visitors filters Very Detailed analytics What do you dislike about Google Analytics? for beginners it's confusing, but rest are good What problems is Google Analytics solving and how is that benefiting you? Google analytics helped me a lot for website analytics, its a best analytics software, i have tried both paid and free, but in end i found ...

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AU

Anonymous User

09/18/19

5 out of 5

"No one care replace Google Analytics For web "

What do you like best about Google Analytics? Best and mature web analytics tool, you can never get enough of this tool. Pioneer of the web googles one my favorite product. What do you dislike about Google Analytics? Privacy, I wish google didnt use this data to enhance its search. Its too much data on the hands of google so I would rather not have any analytics Recommendations to others considering Google Analytics: Use it only if you are a high authority site or have good traffic ...

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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].