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9.8

SpotScore

Google Analytics - Web Analytics Software

Google Analytics Reviews in August 2026: User Ratings, Pros & Cons

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4.56

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Google Analytics Reviews & Ratings

4.56

Excellent

Based on 2242 ratings & 2517 reviews

Are you using Google Analytics?

Rating Distribution

Excellent

(1907)

Very Good

(549)

Good

(47)

Poor

(10)

Terrible

(4)

Spotsaas Editor’s POV

Google Analytics stands out as a highly valuable tool for businesses aiming to delve into comprehensive analytics effortlessly. Users applaud its user-friendly interface, customization options, and integration capabilities with other platforms. The in-depth insights provided, real-time data reporting, and ability to create custom reports offer a rich ...Read more

Google Analytics pros and cons

  • Provides detailed reports on website performance and user behavior.

  • Real-time analytics surface trends and visitor activity as they happen.

  • Integrates with other Google services like Ads, Search Console, and Tag Manager.

  • Tracks conversions, supports custom reports, and goal configuration.

  • Steep learning curve for beginners due to the complexity of features and vast amount of data available.

  • Challenges in navigating the platform and finding specific data, especially for new users.

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Showing 2041-2050 out of 2517

NL

Nathan L. W

09/17/19

2.5 out of 5

"Nice resource"

What do you like best about Google Analytics? It's nice to see graphs and statistics related to website data. What do you dislike about Google Analytics? N/A - I like how all of it is in the google platform. Recommendations to others considering Google Analytics: It's great for new non profit organizations - it's a free tool to better delegate funds and efforts towards certain geographies. What problems is Google Analytics solving and how is that benefiting you? Understanding how to market ...

Read more

BK

Bendik K

09/17/19

4 out of 5

"The industy standard "

What do you like best about Google Analytics? This is the original analytics tool. The free teir is a good match for many users, and if you need more there is always the premium version. the setup is quite easy, and there are loads of guide onlne if you've never done it before. the standard implementation is sufficient for basic analysis, and you can customize a lot. Use events for what its worth. Easy integration with the rest of the google tools What do you dislike about Google ...

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AU

Anonymous User

09/16/19

5 out of 5

"The perfect tool to track your website performance"

What do you like best about Google Analytics? I use Google Analytics for both official as well as personal purposes. In both scenarios, it makes my life easier in terms tracking multiple things such our ranking for keywords, our website visitors details, page performance as well as statistics all of which are useful in improving the SEO of the site. What do you dislike about Google Analytics? There is a steep learning curve involved. Because of the multitude of features available, it will ...

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AM

Anita M

09/16/19

5 out of 5

"A little complicated at times, but by far the best package control and monitoring analysis"

What do you like best about Google Analytics? Simply put, this is the complete package: Focus: There are so many options in this, it will cost you find something that you can not figure out! Data equipment is really powerful, once you need to configure and use with multiple clients to monitor everything from basic views on the page, for travel through the site and how far you move down a specific page. Mobile Application: headline statistics, I found this really useful as someone who runs a ...

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AU

Anonymous User

09/16/19

5 out of 5

"A tool that everyone should be using!"

What do you like best about Google Analytics? If set up properly, this tool can provide insight to take your business or website to the next level. For a free offered solution, this is a VERY robust tool. It provides insight to everything from traffic sources, bounce rate, conversion rate, audience insight and so much more. What do you dislike about Google Analytics? It can get a little confusing off the start, especially for those who might not have a background in digital marketing or may ...

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AU

Anonymous User

09/15/19

4.5 out of 5

"Pioneering the Analytics "

What do you like best about Google Analytics? Google offers amongst the best analytics but still that’s a cost to every user since google detects every moves of their users. But it is a benefit to developers as they can develop even great products using data collected by google. What do you dislike about Google Analytics? Tracking every single move of a user isn’t working for me as a user, I need my privacy too. What problems is Google Analytics solving and how is that benefiting ...

Read more

MA

mariam a

09/15/19

4 out of 5

"Tracks websites activities and anlayses it."

What do you like best about Google Analytics? I have been using google analytics for clients and also our company website were i work . Google analytics helps me measures and track the activities of my organization website. With google analytics i can easily get to know my website performance and also know which aspect on the website i have to work on . With Google analytics i am able to know which page has the highest bounce rate and also know the load time of my website . It is the best ...

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MH

Mark H

09/15/19

5 out of 5

"Best of breed, free and powerful analytics"

What do you like best about Google Analytics? It's hugely powerful, really unequalled in the field and free! What do you dislike about Google Analytics? Sometimes functionality is overcomplicated or buried. What problems is Google Analytics solving and how is that benefiting you? I use it to track website marketing for web clients and my own online projects.

AU

Anonymous User

09/15/19

4.5 out of 5

"Pioneering the Analytics "

What do you like best about Google Analytics? Google offers amongst the best analytics but still that’s a cost to every user since google detects every moves of their users. But it is a benefit to developers as they can develop even great products using data collected by google. What do you dislike about Google Analytics? Tracking every single move of a user isn’t working for me as a user, I need my privacy too. What problems is Google Analytics solving and how is that benefiting ...

Read more

AM

abdo m

09/13/19

4.5 out of 5

"best analytics software"

What do you like best about Google Analytics? it is very easy to use and it is very quick, i tried it with many ways and i found it very good. What do you dislike about Google Analytics? right now there is nothing that i dislike about google analytics Recommendations to others considering Google Analytics: I strongly recommend google analytics because it seems to be perfect so far What problems is Google Analytics solving and how is that benefiting you? I am a developer and I develop apss ...

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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].