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9.8

SpotScore

Google Analytics - Web Analytics Software

Google Analytics Reviews in August 2026: User Ratings, Pros & Cons

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4.56

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Google Analytics Reviews & Ratings

4.56

Excellent

Based on 2242 ratings & 2517 reviews

Are you using Google Analytics?

Rating Distribution

Excellent

(1907)

Very Good

(549)

Good

(47)

Poor

(10)

Terrible

(4)

Spotsaas Editor’s POV

Google Analytics stands out as a highly valuable tool for businesses aiming to delve into comprehensive analytics effortlessly. Users applaud its user-friendly interface, customization options, and integration capabilities with other platforms. The in-depth insights provided, real-time data reporting, and ability to create custom reports offer a rich ...Read more

Google Analytics pros and cons

  • Provides detailed reports on website performance and user behavior.

  • Real-time analytics surface trends and visitor activity as they happen.

  • Integrates with other Google services like Ads, Search Console, and Tag Manager.

  • Tracks conversions, supports custom reports, and goal configuration.

  • Steep learning curve for beginners due to the complexity of features and vast amount of data available.

  • Challenges in navigating the platform and finding specific data, especially for new users.

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Showing 1951-1960 out of 2517

CK

Chris K

10/06/19

5 out of 5

"Plenty useful website data from visitors free!"

What do you like best about Google Analytics? You can collect so much useful info about your visitors to help increase both sales and conversions. What do you dislike about Google Analytics? Sometimes when you just need a simple metric it is kind of like information overload cuz there is so much data available. What problems is Google Analytics solving and how is that benefiting you? We are able to increase our organic traffic as we get measurable intel about our current visitors in real time.

KG

Kelly G

10/06/19

4.5 out of 5

"Track Your Website Performance for Free"

What do you like best about Google Analytics? It allows you to understand how website tracking can benefit you without investing money. What do you dislike about Google Analytics? You have to read quite a bit to fully understand all that it offers. What problems is Google Analytics solving and how is that benefiting you? Clients like being able to track what's going on with their sites.

AU

Anonymous User

10/05/19

5 out of 5

"How to Use analytics tool for your site."

What do you like best about Google Analytics? The layout are well. It will gives us how to make changes on our site that will increase our user. The suggest that are provided by analytics are awesome.Tool provide many types of chart to show proper data and understand the site overview. What do you dislike about Google Analytics? The Loading time of particular website data are not fast. E commerce data load time is very slow compare to other site. Recommendations to others considering Google ...

Read more

AU

Anonymous User

10/04/19

5 out of 5

"Essential for any business "

What do you like best about Google Analytics? It’s pretty user friendly when you have some understanding of what to look for. It has pretty much all the info on our website that I need access to and integrates well with other software. What do you dislike about Google Analytics? You have to have some understanding of how to use this before jumping straight in. The help section is useful to work stuff out but again you need to know where to find the information Recommendations to others ...

Read more

AJ

Avery J

10/04/19

5 out of 5

"Priceless insight into your business"

What do you like best about Google Analytics? Google analytics provides invaluable information imperative to the success of my business through insights into my site traffic. It helps direct all of my marketing. What do you dislike about Google Analytics? There isn't much to complain about. Perhaps just the learning curve. Recommendations to others considering Google Analytics: Definitely worth looking into using and also learning What problems is Google Analytics solving and how is that ...

Read more

AU

Anonymous User

10/04/19

4.5 out of 5

"It’s the best free software ever"

What do you like best about Google Analytics? Huge amounts of data available, pretty intuitive if you have experience. What do you dislike about Google Analytics? Not enough support, and really hard to actually set up analytics tracking code on a website without experience web designing. Recommendations to others considering Google Analytics: Help setting up would make my life so much easier. What problems is Google Analytics solving and how is that benefiting you? Understanding how ...

Read more

PR

Piyush R

10/04/19

4.5 out of 5

"Must have for every blog/business owner"

What do you like best about Google Analytics? It is a software by google and hence best to track how many new users came to the website duration of session, bounce rate etc. You can set up goals and events in google analytics for your campaigns. You can find the source, demographics, location and device of the traffic coming to your website. You can also check the path of your traffic, landing pages and exit pages. Apply secondary filters for advanced tracking and results. You can also ...

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AU

Anonymous User

10/03/19

5 out of 5

"Great reporting tool"

What do you like best about Google Analytics? The amount of data you can drill down on What do you dislike about Google Analytics? Lots of data and not clear usage of where to find detail. Recommendations to others considering Google Analytics: Great reporting tool What problems is Google Analytics solving and how is that benefiting you? Reporting feature

ZD

Zied D

10/03/19

4.5 out of 5

"Simple and complete"

What do you like best about Google Analytics? Interfaces are very simple and comprehensive. It is very fast to get the important KPI What do you dislike about Google Analytics? Explanation of the KPI is sometimes not clear Recommendations to others considering Google Analytics: Go deep in the details of the reports. You will learn a lot on your business What problems is Google Analytics solving and how is that benefiting you? Target better your audience and customer by Country, gender and age

SB

Sam B

10/02/19

5 out of 5

"Tracking Traffic Made Easy"

What do you like best about Google Analytics? This is an all around great program and provides a necessary service. What do you dislike about Google Analytics? Nothing, google analytics is useful and easy to use. What problems is Google Analytics solving and how is that benefiting you? The clear benefit of google analytics is tracking your website traffic

Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].