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9.8

SpotScore

Google Analytics - Web Analytics Software

Google Analytics Reviews in August 2026: User Ratings, Pros & Cons

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4.56

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Google Analytics Reviews & Ratings

4.56

Excellent

Based on 2242 ratings & 2517 reviews

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Rating Distribution

Excellent

(1907)

Very Good

(549)

Good

(47)

Poor

(10)

Terrible

(4)

Spotsaas Editor’s POV

Google Analytics stands out as a highly valuable tool for businesses aiming to delve into comprehensive analytics effortlessly. Users applaud its user-friendly interface, customization options, and integration capabilities with other platforms. The in-depth insights provided, real-time data reporting, and ability to create custom reports offer a rich ...Read more

Google Analytics pros and cons

  • Provides detailed reports on website performance and user behavior.

  • Real-time analytics surface trends and visitor activity as they happen.

  • Integrates with other Google services like Ads, Search Console, and Tag Manager.

  • Tracks conversions, supports custom reports, and goal configuration.

  • Steep learning curve for beginners due to the complexity of features and vast amount of data available.

  • Challenges in navigating the platform and finding specific data, especially for new users.

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Showing 1941-1950 out of 2517

AU

Anonymous User

10/08/19

4 out of 5

"Easy to use"

What do you like best about Google Analytics? The ease of use for someone who is slightly tech phobic! What do you dislike about Google Analytics? I'm not sure there are any downsides in regard to the platform. like anything analytics, you have to put the time in to understand it and get the best out of it. Recommendations to others considering Google Analytics: It's easy to use! What problems is Google Analytics solving and how is that benefiting you? Learning what my customers are ...

Read more

AU

Anonymous User

10/08/19

4.5 out of 5

"Best FREE Analytics Tool for beginners to genius"

What do you like best about Google Analytics? I like that Google Analytics has something for everyone. From their beginner courses, to advanced courses, pre-built to custom reports every user can benefit from it. Their free version is effective and I learned all on my own through their courses. From large to small businesses it does it all. What do you dislike about Google Analytics? Obviously there is an essential learning curve with any new program you learn, and thiere is definitely one ...

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PD

Paul D

10/07/19

4 out of 5

"Great FREE web tracking tool"

What do you like best about Google Analytics? Real time tracking allows you to test and confirm that custom events are working What do you dislike about Google Analytics? Lack of organic keyword data. Google should provide more organic keyword data to webmasters Recommendations to others considering Google Analytics: This is a great free version of analytics data What problems is Google Analytics solving and how is that benefiting you? I have used Google Analytics in all of my SEO roles to ...

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AM

Al M

10/07/19

4.5 out of 5

"Powerful tool to get insights and useful information about your website"

What do you like best about Google Analytics? How you can track a lot of different metrics, set goals, cross-reference analysis, filter by date, device, geo, etc What do you dislike about Google Analytics? UI could use some help, specially when it comes to user flows, a little complicated. Recommendations to others considering Google Analytics: Great for small websites, easy to implement and use by any employee. When it comes to bigger websites, where multiple goals and conversions need to ...

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HO

HARI O

10/07/19

4 out of 5

"Google Analytics is a saviour"

What do you like best about Google Analytics? 1. Google Analytics is very easy to setup for web or app owners or developers. 2. It is very easy to use comparing to other analytics tools. 3. It's real time user overview and other features are the best that I like the most. 4. It doesn't effect the side loading much. What do you dislike about Google Analytics? 1. I don't know why, but after integration of Goolgle Analytics, the site grading, like Pagespeed etc, gets down. The reason specified ...

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AU

Anonymous User

10/07/19

3.5 out of 5

"Decent set of stats"

What do you like best about Google Analytics? Over the years it has developed a very wide range of options for analysing visitors data. What do you dislike about Google Analytics? I'm not entirely happy with giving so much data to Google, and sometimes use open source options depending on the project. What problems is Google Analytics solving and how is that benefiting you? Great for keeping an accurate eye on traffic numbers and finding out how people find your site.

AU

Anonymous User

10/07/19

3 out of 5

"Great to manage interest in my business and referrals"

What do you like best about Google Analytics? I can have a 360 view of the performance of our small agency's website, from hits to dwell time and bounce rate. From this I am able to assess and optimise the site's content. What do you dislike about Google Analytics? Google Analytics has several advanced features which have minimal support articles available - it is very much a case of trial and error in some cases. What problems is Google Analytics solving and how is that benefiting you? I ...

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AU

Anonymous User

10/06/19

4 out of 5

"Google analytics is simply amazing for publishers"

What do you like best about Google Analytics? I have been using Google Analytics for my blog it was wonderful experience. Very simple and unified information at single click What do you dislike about Google Analytics? Sometimes selection of required information is very difficult Recommendations to others considering Google Analytics: If you want to know each and everything about your online contents you must have this too with you What problems is Google Analytics solving and how is that ...

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AU

Anonymous User

10/06/19

5 out of 5

"Foundation for your SEO"

What do you like best about Google Analytics? The data provided by analytics is critical for any business that is online. In this day in age it is nearly everyone. Having these metrics at your finger tips is amazing, the insight that is given is what every SEO or web admin needs. What do you dislike about Google Analytics? The new console is not as intuitive as the old console. I can see it has been made with the novice in mind. The old console and the reporting was much ...

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AS

Arshad S

10/06/19

5 out of 5

"A robust "

What do you like best about Google Analytics? Google Analytics provides you with almost all the help that you need to succeed online. It offers comprehensive data about your website visitors to helps you understand their interaction with your website. I can track almost every activity through Google analytics based on your desired conversions and events by using real-time reporting or custom data sets. What do you dislike about Google Analytics? It’s hard to think of a con. However, if you ...

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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].