Google Analytics Reviews in August 2026: User Ratings, Pros & Cons

"Commonly Used & Dependable "

What do you like best about Google Analytics? It’s fairly easy to use. Love the dashboards for daily or weekly reporting at a glance. Many supported plugins. What do you dislike about Google Analytics? The deeper you go the less intuitive it can be. What problems is Google Analytics solving and how is that benefiting you? Traffic patterns, geo penetration, mobile vs desktop, etc.

"Great product"

What do you like best about Google Analytics? Being able to gather all kinds of insights from our website, attribution models for our initiatives What do you dislike about Google Analytics? Not a whole lot, i guess not having the keywords is a pain What problems is Google Analytics solving and how is that benefiting you? Analytics/Insights

"Great to analyse traffic to your website"

What do you like best about Google Analytics? Google analytics provides us meaningful insights about our website. It gives us data on all traffic to our website (such as device, location etc,), which is key to us knowing our customer base and marketing to them. This all allows us to provide a better experience to customers, as we know what page they leave our website on, where they spend the most time and much more. What do you dislike about Google Analytics? It takes a while to feel ...

"Google Analytics for a Marketing Agency"

What do you like best about Google Analytics? If you own a website or sell anything you want analytics. It is a pinnacle to understanding consumer behavior on your site. What do you dislike about Google Analytics? The only hard part is that there is a learning curve. You have to put some time and energy into learning how analytics works but once you get the hang of it you will be amazed at what it can do. Recommendations to others considering Google Analytics: Make sure you put in the time ...

"Only just tapped into the potential GA has to offer"

What do you like best about Google Analytics? I love the behaviour flow/goal flow functionality. It helps visualise how traffic flows through our site What do you dislike about Google Analytics? The fact that goals can’t be made to record data retrospectively before it’s creation. What problems is Google Analytics solving and how is that benefiting you? Identify where on-page improvements should be made to increase conversions from our site

"Even the basics require advanced knowledge to understand"

What do you like best about Google Analytics? The tool has a free option, allowing anyone to begin tracking their web traffic and opening the world of web analytics to larger audiences What do you dislike about Google Analytics? Many of the metrics have hidden definitions that cause major confusion for many users. Sessions at the hit level are not in fact total sessions, just entry sessions for that hit. The sampling also gets to the point where the data is unusable, even on the paid 360 ...

"Google Analytics"

What do you like best about Google Analytics? Great insights into how users are interacting with site and what is working/causing people to not convert What do you dislike about Google Analytics? Some parts of the platform can be buggy, there is so much available it can be overwhelming/difficult to know where to focus Recommendations to others considering Google Analytics: Do it! Great platform for understanding your users and how the act on your site What problems is Google Analytics ...

"Google analytics review"

What do you like best about Google Analytics? The real time analytics where I can see whos is on my website and from which sources they came. What do you dislike about Google Analytics? The interface is not the greatest. Takes a bit of tweaking to get used to it and do it the way its clear to analyse. What problems is Google Analytics solving and how is that benefiting you? Traffic control. Each time I'm not sure from where the traffic came I use google analytics to analyse the impact my ...

"Amazing tool for site metrics"

What do you like best about Google Analytics? I like google analytics because we measure our site metrics daily an report it to investors. We see how many click in place and we categorize them. What do you dislike about Google Analytics? I dislike their user interface, it is too hard to use it.There are a lot of button anywhere. Recommendations to others considering Google Analytics: offer for teams that looking site metrics What problems is Google Analytics solving and how is that ...

"Understand Your User behaviour"

What do you like best about Google Analytics? Easy integration with lots of features. Who visit your website, how much time user stay on that page, country and many more details about user. It help you to optimize your website. What do you dislike about Google Analytics? It have a features in which it shows your earning. but after connecting to adsense there is no data in earning tab. What problems is Google Analytics solving and how is that benefiting you? Help in understand user behaviour ...