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9.8

SpotScore

Google Analytics - Web Analytics Software

Google Analytics Reviews in August 2026: User Ratings, Pros & Cons

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4.56

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Google Analytics Reviews & Ratings

4.56

Excellent

Based on 2242 ratings & 2517 reviews

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Rating Distribution

Excellent

(1907)

Very Good

(549)

Good

(47)

Poor

(10)

Terrible

(4)

Spotsaas Editor’s POV

Google Analytics stands out as a highly valuable tool for businesses aiming to delve into comprehensive analytics effortlessly. Users applaud its user-friendly interface, customization options, and integration capabilities with other platforms. The in-depth insights provided, real-time data reporting, and ability to create custom reports offer a rich ...Read more

Google Analytics pros and cons

  • Provides detailed reports on website performance and user behavior.

  • Real-time analytics surface trends and visitor activity as they happen.

  • Integrates with other Google services like Ads, Search Console, and Tag Manager.

  • Tracks conversions, supports custom reports, and goal configuration.

  • Steep learning curve for beginners due to the complexity of features and vast amount of data available.

  • Challenges in navigating the platform and finding specific data, especially for new users.

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Showing 1851-1860 out of 2517

HH

Heshani H

10/21/19

5 out of 5

"Best analitics tool ever - Google analytics"

What do you like best about Google Analytics? It is really easy to abalize our website traffic. It gives a massive functionality. We can abalize traffic by any criteria like specific pages, time etc. We can set galls and check achievements. Also it has an intelligent search functionality. It shows real time traffic and all the data on audience, there geographical area, language and many things. So we can get ideas about what are the pages perform well and what to be improved. What do you ...

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AU

Anonymous User

10/21/19

5 out of 5

"Amazing tool for analysing the performance of your website"

What do you like best about Google Analytics? The vast array of analytics available in order to understand the website performance from different parameters What do you dislike about Google Analytics? I feel Google can do a better job by making it more friendly for a non-technical user What problems is Google Analytics solving and how is that benefiting you? Analysing the performance of the website and improving the content to draw more traffic

SC

Sinan C

10/21/19

5 out of 5

"The Gold Standard of Analytics"

What do you like best about Google Analytics? This is by far one of my favorite analytic trackers. This goes head to head with Facebook Pixel. There is so much data to look through and allows for a user to quickly notice certain trends and really understand the current state of your website. Google Analytics is a must for eCommerce sites and integrates really well with Shopify and google ads. What do you dislike about Google Analytics? I really like this platform and can't find much to ...

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AU

Anonymous User

10/21/19

5 out of 5

"There's no better platform for the cost"

What do you like best about Google Analytics? Google Analytics continues to push the boundaries of what you can learn about your website performance, visitors and content. What do you dislike about Google Analytics? Google often updates the platform to drastically change terms and metrics. This requires constant study to stay on top of the platform to remain an expert. What problems is Google Analytics solving and how is that benefiting you? Google Analytics allows me to stay on top of my ...

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AU

Anonymous User

10/21/19

5 out of 5

"Google Analytics is a powerful tool"

What do you like best about Google Analytics? Google Analytics allows us to track how our audience and users interact with our websites. It's a very great tool! What do you dislike about Google Analytics? I would make some of the troubleshooting easier. What problems is Google Analytics solving and how is that benefiting you? We are using the behavior tracking to see where users are clicking.

FT

Fred T

10/21/19

5 out of 5

"The most essential tool if you could only have one for your website"

What do you like best about Google Analytics? How it tells you all you need to know about how your customers interact with your website: which pages they visit, how much time do they spend on it, which users are new vs returning, how you can easily check historic data, etc What do you dislike about Google Analytics? When you deal with large chunks of data and large periods in time, it can take quite a while to process it What problems is Google Analytics solving and how is that benefiting ...

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AU

Anonymous User

10/21/19

5 out of 5

"we are very satisfied with this product"

What do you like best about Google Analytics? we are very satisfied with this product an all of they oportuninties. It is great product for analise our web page, traffic on our web page, analize visitors bi all criterias like genere, geography, device type, operating system and cetera. What do you dislike about Google Analytics? I like all of this aplicatio, maybe it wil be better for non profesional users that has less functions and settings. Recommendations to others considering Google ...

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AU

Anonymous User

10/21/19

5 out of 5

"Love Google!"

What do you like best about Google Analytics? This is a wonderful way to track traffic to your site, see who is buying, who is loading products to cart and who stops where. I am able to direct campaigns to the right people What do you dislike about Google Analytics? There is a lot to learn and in order to use it correctly, you need to take a course, otherwise you could be missing out on all of its features to help your business Recommendations to others considering Google Analytics: This is ...

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AU

Anonymous User

10/21/19

4 out of 5

"Very good"

What do you like best about Google Analytics? I like the amount of information that's available What do you dislike about Google Analytics? It's not the best interface for finding and using information. It's also not very intuitive What problems is Google Analytics solving and how is that benefiting you? Discovering website traffic, finding out what pages are performing poor and what pages are performing well

AU

Anonymous User

10/21/19

3 out of 5

"Google Analytics - good enough but expect limitations"

What do you like best about Google Analytics? We use Google Analytics on our internal website pages to gauge readership, traffic, and engagement with our team materials. I like that it has a few different ways to "slice" the data. I actually love the map view of where users are viewing the site overlaid on the US map. It gives me a sense of the spread of our users. What do you dislike about Google Analytics? My biggest gripe about it is that it isn't very intuitive. There are a lot of data ...

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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].