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9.8

SpotScore

Google Analytics - Web Analytics Software

Google Analytics Reviews in August 2026: User Ratings, Pros & Cons

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4.56

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Google Analytics Reviews & Ratings

4.56

Excellent

Based on 2242 ratings & 2517 reviews

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Rating Distribution

Excellent

(1907)

Very Good

(549)

Good

(47)

Poor

(10)

Terrible

(4)

Spotsaas Editor’s POV

Google Analytics stands out as a highly valuable tool for businesses aiming to delve into comprehensive analytics effortlessly. Users applaud its user-friendly interface, customization options, and integration capabilities with other platforms. The in-depth insights provided, real-time data reporting, and ability to create custom reports offer a rich ...Read more

Google Analytics pros and cons

  • Provides detailed reports on website performance and user behavior.

  • Real-time analytics surface trends and visitor activity as they happen.

  • Integrates with other Google services like Ads, Search Console, and Tag Manager.

  • Tracks conversions, supports custom reports, and goal configuration.

  • Steep learning curve for beginners due to the complexity of features and vast amount of data available.

  • Challenges in navigating the platform and finding specific data, especially for new users.

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Showing 1841-1850 out of 2517

AU

Anonymous User

10/22/19

4 out of 5

"Traffic monitoring and Analytics "

What do you like best about Google Analytics? Google Analytics suit serves its purpose by providing rich data about the traffic generated by site. For us main use is to able to capture data so that we can build analytics model above same and we are more than happy right now from this tool What do you dislike about Google Analytics? Biggest disadvantage I can see is that there is no flag in data at all by which one can differentiate between activities of a bot/ automated script or a real ...

Read more

MH

Marissa H

10/22/19

5 out of 5

"Love this tool. Good for enterprise and small business."

What do you like best about Google Analytics? I love GA for it's adaptability. Out of the box, it's not the *most* powerful, but with some simple customization it is an incredibly powerful tool - even with the free version. What do you dislike about Google Analytics? High learning curve. Can be finnicky at times with Sampling, etc which can produce some reliability issues when it comes to the data. Recommendations to others considering Google Analytics: Honestly a great tool and you can do ...

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AU

Anonymous User

10/22/19

4.5 out of 5

"popular digital analytics software"

What do you like best about Google Analytics? popular digital analytics software, easy to generate the code for analytics, Javascript based code, can easily import JS library using the url of google, good chart on the data of traffic, having different reporting on visitors, easy in page loading, not heavy loading and not making site slow in loading, its free till some limit What do you dislike about Google Analytics? limited of ping for each account, after the limit google charge it, What ...

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AU

Anonymous User

10/22/19

5 out of 5

"Excellent for analysing site data"

What do you like best about Google Analytics? Analytics isn’t excellent for analysing site data across a range of accounts and is also great for pulling of detailed reports. What do you dislike about Google Analytics? Analytics can be quite technical and hard to come to terms with for people who have never used it, such as clients. Recommendations to others considering Google Analytics: Useful software for site analysis What problems is Google Analytics solving and how is that benefiting ...

Read more

AU

Anonymous User

10/22/19

4 out of 5

"A wealth of data and insight at your fingertips"

What do you like best about Google Analytics? GA is one of the most powerful tools I use in my day to day work. From tracking audience insights, to user behaviour and application funnels to keeping a close eye on how my referral campaigns are performing, Google Analytics always provides me with the data I need to make informed, real-time decisions. The management reporting is excellent and the automation of these makes my life a lot easier on a weekly and monthly basis. What do you dislike ...

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JG

Jason G

10/21/19

4 out of 5

"Manage your websites traffic and data"

What do you like best about Google Analytics? I love that Google provided a great dashboard to see all your analytical data about your website all in one place. From where you users are visiting on your website to where those users are actually coming from. They also have an demographic category where you can see common interest or data coming from your visitors. What do you dislike about Google Analytics? I dislike that google chooses to omit some of the traffic if it considers it to be ...

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AU

Anonymous User

10/21/19

5 out of 5

"One stop solution"

What do you like best about Google Analytics? It's a complete package , i am able to see my add reach , demographic, and much more What do you dislike about Google Analytics? Absolutely nothing, there is nothing to dislike What problems is Google Analytics solving and how is that benefiting you? Seo manager , managing my company's add

AU

Anonymous User

10/21/19

5 out of 5

"Great traffic monitoring tool"

What do you like best about Google Analytics? I rather enjoy creating segments to control the traffic / history I want to see. What do you dislike about Google Analytics? Some of the newer features clog up the list as I don't pay for the premium features yet they still show the tabs as if I do. Recommendations to others considering Google Analytics: This is for more advanced users, if your unfamiliar with reading website analytics there are more user friendly services out there. What ...

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CJ

Chetan J

10/21/19

4 out of 5

"Best Tool to know your audience and the performance of our website"

What do you like best about Google Analytics? Google Analytics gives insight statistics of basic website as well as eCommerce websites. I liked the easy to use interface of Google Analytics. Sometimes I use this tool on my mobile, this has a tool in android too. This tool also provides quality reports which are helpful to understand the strategy and the results of any campaigns. What do you dislike about Google Analytics? Any user should have the basic knowledge of this tool, without ...

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AU

Anonymous User

10/21/19

3 out of 5

"Easy to read and use"

What do you like best about Google Analytics? I like how all information is right on the home page and that you can see where your traffic is coming from. What do you dislike about Google Analytics? It takes time to get used to to understand what each analytic is. What problems is Google Analytics solving and how is that benefiting you? Seeing where traffic is coming from, when people are accessing our website, and what they’re using.

Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].