Google Analytics Reviews in August 2026: User Ratings, Pros & Cons

"Best platform to track customer behaviour"

What do you like best about Google Analytics? The tracking for the promotional campaign is very extensive. It tracks the behaviour of the consumer accurately. What do you dislike about Google Analytics? The price of the analytics service can be reduced cosiderably. What problems is Google Analytics solving and how is that benefiting you? The performance of the promotional campaigns are being tracked in e-commerce website.

"Google Analytics review"

What do you like best about Google Analytics? Google Analytics is a helpful tool to get more insight on a companies digital performance. It is well structured and easy too understand. What do you dislike about Google Analytics? Some insights might be missing, other tools have features that Google Analytics is lacking. Recommendations to others considering Google Analytics: Give Google Analytics a try as it's definitely a very useful software to get detailed information about your digital ...

"Robust Analytics Software"

What do you like best about Google Analytics? I like the ability to look at performance from a platform and ad level and tie it to different metrics, such as bounce rates and time on site, really helping decide what is working or not, even if on the front-end things look great. What do you dislike about Google Analytics? Not many downsides may be difficult for new users to navigate the platform to find what they are looking for. What problems is Google Analytics solving and how is that ...

"Very helpful"

What do you like best about Google Analytics? As a web administrator this is an essential tool What do you dislike about Google Analytics? Very useful but it is hard to create policies for security What problems is Google Analytics solving and how is that benefiting you? advertisement and marketing

"One stop dashboard for everything!"

What do you like best about Google Analytics? Day and weekly metrics and the acquisition section. What do you dislike about Google Analytics? Need to improve on the search console metrics. Recommendations to others considering Google Analytics: Use it. What problems is Google Analytics solving and how is that benefiting you? Understanding funnel analysis and behavior metrics.s Also, tracking the daily, weekly and annual comparison, and growth.

"The best analytics tool"

What do you like best about Google Analytics? The Google material design is very impressive and I really like it. I love the dashboard since it let me understand what is happening on my website in real time. I found really useful the device tracking of Google Analytics. With it, I can know from which kind of device users are reaching me so if I have a mobile version that could be improve, I'll improve it for sure! What do you dislike about Google Analytics? I thing that Google Analytics ...

"Google Analytics is essential to my life as a digital marketer "

What do you like best about Google Analytics? You can certainly get lost in Google Analytics, but using it as a tool and the foundation to understanding your website traffic is essential in digital marketing. What do you dislike about Google Analytics? My only complaint, and it's no specific to Google Analytics is that I wish there was a way to simultaneously create an Ads, Analytics, and Search console account. I work in an agency and frequently have to set all three up and would love for ...

"super easy to integrate into everything "

What do you like best about Google Analytics? best thing is when you use google for anything, integrating the Google analytics is seamless to reporting What do you dislike about Google Analytics? you can't always customize as granularly as i'd like. i'd like to be able to break it out by campaign and not tactic sometimes Recommendations to others considering Google Analytics: Definitely use this if you want to fully switch over to Google for reporting and Data Studio etfc. What problems is ...

"Google Analytics is the most effective tracking tool available! "

What do you like best about Google Analytics? Google analytics allows my team to keep a pulse on our website, our digital advertising efforts and and everything else in one place. It’s extremely reliable and totally user friendly! What do you dislike about Google Analytics? There is not much to dislike about Google Analytics other than the time it look to fully understand all of the capabilities and tools! Recommendations to others considering Google Analytics: Google Analytics is the best ...

"A tool that interprets web traffic."

What do you like best about Google Analytics? It allows me to improve the customer experience with digital analysis for any website, at the same time it helps me to track the visitors of my page, that is, it gives me the ease of assigning codes to a page and knowing exactly where they come from visits, allowing me to plan and exercise based on these key data. What do you dislike about Google Analytics? It is very complex to use, the truth is that I do not recommend it for newbies and if so, ...