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9.8

SpotScore

Google Analytics - Web Analytics Software

Google Analytics Reviews in August 2026: User Ratings, Pros & Cons

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4.56

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Google Analytics Reviews & Ratings

4.56

Excellent

Based on 2242 ratings & 2517 reviews

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Rating Distribution

Excellent

(1907)

Very Good

(549)

Good

(47)

Poor

(10)

Terrible

(4)

Spotsaas Editor’s POV

Google Analytics stands out as a highly valuable tool for businesses aiming to delve into comprehensive analytics effortlessly. Users applaud its user-friendly interface, customization options, and integration capabilities with other platforms. The in-depth insights provided, real-time data reporting, and ability to create custom reports offer a rich ...Read more

Google Analytics pros and cons

  • Provides detailed reports on website performance and user behavior.

  • Real-time analytics surface trends and visitor activity as they happen.

  • Integrates with other Google services like Ads, Search Console, and Tag Manager.

  • Tracks conversions, supports custom reports, and goal configuration.

  • Steep learning curve for beginners due to the complexity of features and vast amount of data available.

  • Challenges in navigating the platform and finding specific data, especially for new users.

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Showing 1821-1830 out of 2517

AU

Anonymous User

10/24/19

5 out of 5

"Easily track website data"

What do you like best about Google Analytics? Can be used by intermediate or advanced users. Easily integrates into website coding. What do you dislike about Google Analytics? No comment. Great app that works for my team. What problems is Google Analytics solving and how is that benefiting you? Easily integrates into all my websites.

AU

Anonymous User

10/24/19

5 out of 5

"Analytics to understand the site visit behaviors"

What do you like best about Google Analytics? I can't think of any other service which is capable of tracking website and behaviors. A free tool to understand how each site visit came, where it goes and how much it valued (eCommerce features). What do you dislike about Google Analytics? You might need few more tools to get more data. Hope Google will provide missing features very soon. Recommendations to others considering Google Analytics: If you own a website, No argue Google Analytics is ...

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AU

Anonymous User

10/23/19

5 out of 5

"Google Analytics is awesome "

What do you like best about Google Analytics? It’s a great tool to give people in different departments in your company access to confidential data and allow others to see what your data has to offer. Instead of having to go to the analytics people at the company anyone of any level can inquiry about data and comprehend it. What do you dislike about Google Analytics? When modeling views, I wish it could define better filter for measures but it’s limited. To get the most out of this tool you ...

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AU

Anonymous User

10/23/19

5 out of 5

"Great Product"

What do you like best about Google Analytics? The ability to get true and useful insights on authentic data that can assist you with getting more conversions on your website! See where your traffic comes from and understand visitors better. What do you dislike about Google Analytics? There is nothing really! I cannot think of one negative thing to say regarding Google Analytics What problems is Google Analytics solving and how is that benefiting you? See where your website visitors come ...

Read more

AU

Anonymous User

10/23/19

4 out of 5

"Very detailed analytics"

What do you like best about Google Analytics? The depth of information available, especially on website visitor interests and the visualisations of traffic flow and dropoffs on a page by page basis. What do you dislike about Google Analytics? Due to the breadth of available information it can be difficult to dig up actionable insights. Regular intelligent tips of actionable insights would be very helpful. Recommendations to others considering Google Analytics: Check how Google Analytics ...

Read more

KG

Katherine G

10/23/19

5 out of 5

"google analytics"

What do you like best about Google Analytics? I like how I can track my traffic sources and utm What do you dislike about Google Analytics? I dislike how complicated the dash can get What problems is Google Analytics solving and how is that benefiting you? I use it for my marketing analytics

MY

Melissa Y

10/23/19

5 out of 5

"Google Analytics Review - DMO "

What do you like best about Google Analytics? Google Analytics is a game-changer when it comes to reporting. We own multiple website domains and sell various ad spots and sponsored material on all of them and being able to report back on exactly how many page views or click-through happened on any given day is amazing. I know we are not even scratching the service for what this program can do and we are already blown away. What do you dislike about Google Analytics? Most of the things I ...

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AU

Anonymous User

10/23/19

4 out of 5

"Best web analytical tool!!"

What do you like best about Google Analytics? It helps me to track data easily Very flexible What do you dislike about Google Analytics? Not easy to learn, Should be more user friendly What problems is Google Analytics solving and how is that benefiting you? Being in the marketing field,it helps me to give valuable insights about the business.

AU

Anonymous User

10/23/19

5 out of 5

"Handy tool"

What do you like best about Google Analytics? Google Analytics is a great free tool to get data. There’s a learning curve, but through custom events you can really dial in and explore how users engage with your web property. What do you dislike about Google Analytics? High learning curve, data may not be intuitive to all users. What problems is Google Analytics solving and how is that benefiting you? Google Analytics allows you to see how users engage with your site and make business ...

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MC

Marie-France C

10/23/19

5 out of 5

"Too much data over time"

What do you like best about Google Analytics? What I love the most about google analytics is the clear view of the date like the graphics. It gives an excellent idea of your audience. My favorite feature is the city date. Love to know where my visitors are coming from. It is very surprising sometimes ! What do you dislike about Google Analytics? There is so much option on google analytics now, I personally used around 3 or 4 features. It is also annoying that they push notifications for ...

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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].