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9.8

SpotScore

Google Analytics - Web Analytics Software

Google Analytics Reviews in August 2026: User Ratings, Pros & Cons

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4.56

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Google Analytics Reviews & Ratings

4.56

Excellent

Based on 2242 ratings & 2517 reviews

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Rating Distribution

Excellent

(1907)

Very Good

(549)

Good

(47)

Poor

(10)

Terrible

(4)

Spotsaas Editor’s POV

Google Analytics stands out as a highly valuable tool for businesses aiming to delve into comprehensive analytics effortlessly. Users applaud its user-friendly interface, customization options, and integration capabilities with other platforms. The in-depth insights provided, real-time data reporting, and ability to create custom reports offer a rich ...Read more

Google Analytics pros and cons

  • Provides detailed reports on website performance and user behavior.

  • Real-time analytics surface trends and visitor activity as they happen.

  • Integrates with other Google services like Ads, Search Console, and Tag Manager.

  • Tracks conversions, supports custom reports, and goal configuration.

  • Steep learning curve for beginners due to the complexity of features and vast amount of data available.

  • Challenges in navigating the platform and finding specific data, especially for new users.

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Showing 1711-1720 out of 2517

MJ

maize j

11/12/19

5 out of 5

"Analyse with google analytics. "

What do you like best about Google Analytics? Google analytics first and foremost is free allows you access to countless features which to monitor projections of your website. this tool will let you know how your users find your websites. this is important to understand how your add integrations are performing and the different campaigns running. website performance is one of the most important use and Google analytics allows you to measure how your website is performing, lastly but not ...

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AU

Anonymous User

11/12/19

5 out of 5

"Google Analytics is a website necessity!"

What do you like best about Google Analytics? Google Analytics is a free software and is super easy to install so its almost a no brainer to use. It automatically collects data and displays it in a way that is easy to analyze and report on. However, you can also create custom reports for certain data that you would like to see. It integrates seamlessly with almost every other relevant software. It reveals necessary information about your audience. What do you dislike about Google ...

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AU

Anonymous User

11/11/19

4 out of 5

"Powerful universal analytics"

What do you like best about Google Analytics? The new user interface greatly improved the overall usability. Out of the box, it enables quickly setting up funnel views for comprehensive conversion tracking. It has several integrations available, making it a must-use tool for any marketer. What do you dislike about Google Analytics? There are some annoying limitations, namely in the number of goals per view. From my experience, regarding conversion tracking, it has about a 2% failure rate ...

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AU

Anonymous User

11/11/19

3.5 out of 5

"Very robust program"

What do you like best about Google Analytics? The best thing about Google Analytics is how much you can do with it. It's crazy the amount of information you can find about your site and how people are interacting with it What do you dislike about Google Analytics? I wish it was easier to set up goals. Right now we are outsourcing to another company to do that so it takes forever. I wish I was able to do it myself What problems is Google Analytics solving and how is that benefiting ...

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AU

Anonymous User

11/11/19

3.5 out of 5

"Very robust program"

What do you like best about Google Analytics? The best thing about Google Analytics is how much you can do with it. It's crazy the amount of information you can find about your site and how people are interacting with it What do you dislike about Google Analytics? I wish it was easier to set up goals. Right now we are outsourcing to another company to do that so it takes forever. I wish I was able to do it myself What problems is Google Analytics solving and how is that benefiting ...

Read more

AU

Anonymous User

11/11/19

5 out of 5

"Excellent tool"

What do you like best about Google Analytics? Really helpful to capture data specially for e-commerce websites What do you dislike about Google Analytics? Personally I don't dislike any feature that they are offering Recommendations to others considering Google Analytics: I'd recommend Google analytics to my peers too What problems is Google Analytics solving and how is that benefiting you? Helps capture a lot of data that can enhance business so we are aware of what's happening

RB

Ramone B

11/11/19

5 out of 5

"google analytics the best tracking software on the market"

What do you like best about Google Analytics? It's great drilldown data abilities, ease of use and array of features What do you dislike about Google Analytics? Sometimes, it's limitations and lack of new updates or features What problems is Google Analytics solving and how is that benefiting you? Understnding our user and their shopping behaviours, sources of traffic to our site and where we are losing users

TP

Todd P

11/11/19

4.5 out of 5

"Understanding your audience"

What do you like best about Google Analytics? I love how google allows you to see who your audience is and how they have interacted with your apps and website. One of the best features if seeing the demographics of your visitors allow you to learn about the people who have visited your website. Another great feature is seeing when people are visiting your website and what pages they've interacted with at which time. What do you dislike about Google Analytics? There is little to actually ...

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AU

Anonymous User

11/11/19

4.5 out of 5

"Google Analytics is in-depth but can be confusing"

What do you like best about Google Analytics? Google Analytics gives one of the most in-depth insights into user interaction of any analytics platform at the minute. The data is presented in an easily digestible manner in the form of visual graphs and charts as well as the text of the data. It is easy to connect your website to the analytics program. The information available is incredibly interesting and insightful and reaches the smallest of levels to provide you with data for even the ...

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ND

Nav D

11/11/19

4.5 out of 5

"Google Analytics is an excellent & helpful tool"

What do you like best about Google Analytics? This tool is an amazing tool. The best thing that I like about this tool is it is totally free and help us to evaluate the traffic sources for our website. I can check the different traffic sources of our website. Also, this tool help us to know which keywords are bringing the traffic for our site and we can put more focus on those type of keywords. Also, I like the demographics feature that help me to know the type of people visiting our ...

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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].