Google Analytics Reviews in August 2026: User Ratings, Pros & Cons

"Foundation Use- Google Analytics"

What do you like best about Google Analytics? For me, everyone in the industry knows how to use this so it’s easy to interpret and is trusted across across a lot of people. What do you dislike about Google Analytics? Can be complicated, slow, and clunky at times. Often discrepancy against other google products What problems is Google Analytics solving and how is that benefiting you? Measurement

"The go-to for web performance"

What do you like best about Google Analytics? Allows me to view historic and live performance of websites. Ability to analyze data across multiple pages . Our most active locations, most popular page views, traffic sources and per minute analytics. What do you dislike about Google Analytics? Google Analytics only tracks information relating to page-views and visitors.Would like to track things like clicks on links, PDF downloads, and button clicks. What problems is Google Analytics solving ...

"Easy to use for someone without a data analytics background "

What do you like best about Google Analytics? It was really easy to learn how to use the site from the online courses available. I was able to connect it to my Google Site as well to track how people are using the site which then allowed to me to see how to improve it or what is more useful for users. What do you dislike about Google Analytics? It took some looking for help to find out how to link the Google Site to have metrics show up in Google Analytics, but once it was set up everything ...

"Best free analytics tool"

What do you like best about Google Analytics? Google Analytics is one of the best free tool available for a long time now helping website and business owners to understand the perofrmance of their site comprhensively. We've been using it for a while to understand visitor behaviour as well as to understand realtime audience data based on which most of the publication decisions are made. It is simply a must have tool for web owners and mobile apps for both android and ios platforms are a real ...

"Best Online Tool for you Digital Marketing (SEM)"

What do you like best about Google Analytics? - gives us all the visitors' metric & dimension data - gives us wide varieties of customization - being able to be linked with Google Tag manager and Google Ads - doing remarketing is much easier with Google Analytics - great user multi-level access to the dashboard What do you dislike about Google Analytics? > Honestly it is hard to dislike Google Analytics. I can't say much about it as it covers all of our expectations, or many times more than ...

"Must-have when it comes to website analytics and measurement of marketing activities"

What do you like best about Google Analytics? It's very important and widely developed, many-purpose tool, so you can basically check every type of website analytics there. You have a lot of flexibility in terms of access to information, ex. you can select the time period you want to see the stats from. What do you dislike about Google Analytics? At first, very confusing. There is so many functions and functionalities that it takes quite some time until you are able to use it ...

"Must have for every marketer "

What do you like best about Google Analytics? Free ressource to understand how your customers interact with your site What do you dislike about Google Analytics? Accuracy of data is not always 100% reliable Recommendations to others considering Google Analytics: Use the free learning ressources to find out more about how to best use GA What problems is Google Analytics solving and how is that benefiting you? Finding out where my users come from and they navigate the site

"Access to analytics for website and mobile with customizable charts, graphs, etc."

What do you like best about Google Analytics? Dashboard includes all the possible items you would need to understand about the consumer that visits your website/mobile/social. What do you dislike about Google Analytics? A bit of a learning curve. There are videos, but it will take some trial and error to get the hang of all that is included. What problems is Google Analytics solving and how is that benefiting you? Understanding who the customer is and where one can build their advertising ...

"Fantastic tool for truly understanding website performance"

What do you like best about Google Analytics? Analytics is key to fully understanding traffic sources for your website. Conversion attribution modelling can be easily achieved, giving you a full picture of when, where and how you are achieving leads. What do you dislike about Google Analytics? Sometimes the sheer volume of data can be overwhelming. This is, in essence, a good thing, but you need know where to look and how to manipulate certain reports to get the most out of it. Time spent ...

"Google Analytics for begginner digital marketer"

What do you like best about Google Analytics? Google Analytics is very easy to use and I like the fact that they have small '?" buttons next to everything which when hovered over gives you an explanation of what they mean eg CTR etc. As an apprentice marketer when I first logged in to this I was mildly confused about all the different meanings and explanations but this really helped. What do you dislike about Google Analytics? There isn't really much as I dislike about google analytics, you ...