Google Analytics Reviews in August 2026: User Ratings, Pros & Cons

"An Absolutely Essential Tool to Have"

What do you like best about Google Analytics? Google Analytics has so many features that are key to understanding your website's performance. The Aquisition part of Analytics is great for general information on things like Sessions, Users, Bounce Rate and on things like Goals and e-Commerce. You can also get data on the landing pages on your site, with information on year-on-year data so you can see where the drops and increases have come from. This is especially important if you work ...

"Great Kit - What would we do without it?"

What do you like best about Google Analytics? It's simple and easy to use and literally dont know what we owuld do without it. Its way better than any backend website analytics including Shopify and WooCommerce too! What do you dislike about Google Analytics? The attribution reports are a bit crap but thats a bout it! What problems is Google Analytics solving and how is that benefiting you? Data analysis, attticbuting our results to the work we have actually done. Website creation - what ...

"An essential tool for any business"

What do you like best about Google Analytics? Accurate, in-depth tool to track visits to website pages. Helps optimise the site and allows an insight into where the visitor has landed on the website, the county they’re visiting from, clicks and duration of visit. What do you dislike about Google Analytics? Can sometimes be overwhelming to an inexperienced user. Recommendations to others considering Google Analytics: Clean and consistent user interface with excellent support from Google. ...

"Great insights"

What do you like best about Google Analytics? Very easy and intuitive to use, and it really gives you an excellent snapshot of how people visit your website What do you dislike about Google Analytics? Setup can be tricky and it's a matter of trial and error sometimes Recommendations to others considering Google Analytics: Use it. It will give you so many useful insights What problems is Google Analytics solving and how is that benefiting you? We know what our users like and what they don't

"Necessary yet tricky"

What do you like best about Google Analytics? The ability to set goals and track traffic levels over time, really helps to correlate with campaigns and tactics. Allowing me to action tweaks or prove to clients that positive impact is taking place. What do you dislike about Google Analytics? Training required to utilise features, in order to full understand and utilise all that Google Analytics can offer, training is a must. Recommendations to others considering Google Analytics: Do the ...

"Simple and Efficient"

What do you like best about Google Analytics? It is very simple to use and have lots of data insights. What do you dislike about Google Analytics? Have to set up the campaign which sometimes become complex. Recommendations to others considering Google Analytics: Go for Google analytics What problems is Google Analytics solving and how is that benefiting you? Get more data insights about users and it helps target more precisely

"Google Analytics - The Best Free Analytics Tool By A Mile"

What do you like best about Google Analytics? It's totally free, backed by one of the world's largest technology companies with the biggest data sets. It really is amazingly powerful considering there is no value to it. Yes, the advent of cookie policies has reduced the accuracy of the data but Google make up for this with the new data they start to collect. What do you dislike about Google Analytics? It has a steep learning curve for someone who hasn't used it before. This is particularly ...

"Our go to tool to understand user behaviour"

What do you like best about Google Analytics? In-depth reporting of all the users coming to your website. We use for: 1. Understanding our TG 2. Source of acquisition 3. Behavior flow 4. Measure ads performance 5. Live tracking 6. And much more data points What do you dislike about Google Analytics? Honestly, none I can think of. There are some bugs like tracking which keywords rank better but it gets resolved by Google Search Console. Recommendations to others considering Google ...

"Good Tool For Website Performance"

What do you like best about Google Analytics? Google Analytics is best to get to know exact data about your website. The interface of Google Analytics is very easy and provide you with full mapping about when and where target meet. What do you dislike about Google Analytics? There is not much to say about dislike. Because Google Analytics provides all required thing which is helpful to track website data. Recommendations to others considering Google Analytics: Going Excellent. What problems ...

"Analytics Review"

What do you like best about Google Analytics? Comprehensive information on any aspect of web visitors What do you dislike about Google Analytics? Different accounts and the inability (or my lack of knowledge of it) to have a dedicated link to show the last month, for example. What problems is Google Analytics solving and how is that benefiting you? Targeting slow or high areas