Google Analytics Reviews in August 2026: User Ratings, Pros & Cons

"We use Google Analytics data for a number of business improvement purposes"

What do you like best about Google Analytics? I was surprised by how easy it is to install the Google Analytics code into our website and get everything to register. That's probably one of the things I liked most about it. Also, there are lots of tracking points that give us a look into how website visitors are interacting with our content and how long they are staying. It's also good that we can see where visitors are located so we can verify if our marketing campaigns are reaching certain ...

"Google analytics review"

What do you like best about Google Analytics? I like the level of detail that you can dial down into. Lots of data to view at a beginner level right through to a more expert level. What do you dislike about Google Analytics? Can be very non user friendly to navigate throughout the pages Recommendations to others considering Google Analytics: I think it’s a great overview of your website. Good for all levels to gain further insights into the web users. What problems is Google Analytics ...

"I don't understand these great reviews..."

What do you like best about Google Analytics? I don't understand all these great reviews. There is really nothing I like best about Google Analytics, I had to purchase another solution. What do you dislike about Google Analytics? First of all, it's really hard to use and by the time you get used to your workflow, they change the user interface. Second, the most important data to me (where are visitors coming from) is obscured. It used to be available, but now it says it's not. What ...

"One of the best Analytics software out there!"

What do you like best about Google Analytics? If you are not using this software for analytics then you must right away. everyday, you discover a new feature that you cant live without! I would definitely recommend this one to all. What do you dislike about Google Analytics? There is a concept called Death by Data. This software provides you so much information that you may be taken aback and overwhelmed. Recommendations to others considering Google Analytics: A must have tool for all. What ...

"Must use Google Analytics for your online performance."

What do you like best about Google Analytics? We can view how many visits and conversions from the software. And it is totally free to use. What do you dislike about Google Analytics? There is nothing I don't like on this platform. Recommendations to others considering Google Analytics: N/A What problems is Google Analytics solving and how is that benefiting you? Tracking our online performance, such as traffic gained from difference sources, total visitors, conversions and so on.

"Helpful!"

What do you like best about Google Analytics? I enjoy tracking interaction with my website in response to an email campaign What do you dislike about Google Analytics? Sometimes I find the current page views a bit buggy. What problems is Google Analytics solving and how is that benefiting you? Able to see the effect of my content on page views

"Intuitive and reliable "

What do you like best about Google Analytics? Data reports, ability to compare different dates and the demographics What do you dislike about Google Analytics? The support and guide on how to use isn’t very helpful for beginners What problems is Google Analytics solving and how is that benefiting you? Understanding website traffic, demographics

"Advertising and marketing made simple"

What do you like best about Google Analytics? That Google tracks my ads, my clicks, what key words got the customer to my ad What do you dislike about Google Analytics? I had to be certified by Google to run the program for my job What problems is Google Analytics solving and how is that benefiting you? Wider advertising and broader search base for potential customer

"User experience"

What do you like best about Google Analytics? It helps in analysis of multiple apps that one can deploy and it shows detailed information about the apps What do you dislike about Google Analytics? It takes some time to getting used to and most of the people don't know or havent used google analytics What problems is Google Analytics solving and how is that benefiting you? Google analytics helps to analyse my apps that have been deployed and shows when i have to market and pull in crowd

"User experience"

What do you like best about Google Analytics? It helps in analysis of multiple apps that one can deploy and it shows detailed information about the apps What do you dislike about Google Analytics? It takes some time to getting used to and most of the people don't know or havent used google analytics What problems is Google Analytics solving and how is that benefiting you? Google analytics helps to analyse my apps that have been deployed and shows when i have to market and pull in crowd