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9.8

SpotScore

Google Analytics - Web Analytics Software

Google Analytics Reviews in August 2026: User Ratings, Pros & Cons

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4.56

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Google Analytics Reviews & Ratings

4.56

Excellent

Based on 2242 ratings & 2517 reviews

Are you using Google Analytics?

Rating Distribution

Excellent

(1907)

Very Good

(549)

Good

(47)

Poor

(10)

Terrible

(4)

Spotsaas Editor’s POV

Google Analytics stands out as a highly valuable tool for businesses aiming to delve into comprehensive analytics effortlessly. Users applaud its user-friendly interface, customization options, and integration capabilities with other platforms. The in-depth insights provided, real-time data reporting, and ability to create custom reports offer a rich ...Read more

Google Analytics pros and cons

  • Provides detailed reports on website performance and user behavior.

  • Real-time analytics surface trends and visitor activity as they happen.

  • Integrates with other Google services like Ads, Search Console, and Tag Manager.

  • Tracks conversions, supports custom reports, and goal configuration.

  • Steep learning curve for beginners due to the complexity of features and vast amount of data available.

  • Challenges in navigating the platform and finding specific data, especially for new users.

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Showing 1671-1680 out of 2517

AU

Anonymous User

11/16/19

4 out of 5

"A reliable insight into online trading"

What do you like best about Google Analytics? Ability to track performance by location What do you dislike about Google Analytics? Data does not always match internal data Recommendations to others considering Google Analytics: Google Analytics is a helpful and reliable tool to track key performance for your website. What problems is Google Analytics solving and how is that benefiting you? Google analytics allows me to track web visitors and conversion through tailored demographics. It ...

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AU

Anonymous User

11/16/19

4.5 out of 5

"Easy to use and powerful"

What do you like best about Google Analytics? Easy robust and linkage to google suite of tools such as sheets and docs and data studio What do you dislike about Google Analytics? Hard to create funnel views vs adobe analytics. Mot customisable as filters are not draggable. Does not take into account order cancellations What problems is Google Analytics solving and how is that benefiting you? Lookjng at real time visitors

AS

Aashni S

11/16/19

4.5 out of 5

"I know my audience because of Google Analytics"

What do you like best about Google Analytics? Our business is a local business and google analytics helps us choose our audience wisely with the help of choosing a right age group, time of the day and many other features. This would probably help every business know their audience's behaviour and also plan their paid campaigns accordingly. What do you dislike about Google Analytics? We have been using Google Analytics for more than 3 years now and it is a perfect analytics ...

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AU

Anonymous User

11/16/19

4.5 out of 5

"Easy to use analytic tool for monitoring performance of website"

What do you like best about Google Analytics? UI easy to use, raw data available via Google BigQuery, good documentation online. What do you dislike about Google Analytics? Lack of new developments for the UI tool Recommendations to others considering Google Analytics: Use unsampled reporting when looking at long periods of time, make use of custom reporting and custom segments too. What problems is Google Analytics solving and how is that benefiting you? Monitor website performance and ...

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UI

User in Airlines/Aviation

11/16/19

4 out of 5

"Easy to navigate"

What do you like best? Simple functions with detailed metrics to review. Can review in real time. What do you dislike? Data sometimes isn’t accurate vs our independent tracking. What problems are you solving with the product? What benefits have you realized? Day by day campaign tracking and measurement

AU

Anonymous User

11/15/19

3.5 out of 5

"Excellent, low-cost web analytics solution"

What do you like best about Google Analytics? Google Analytics is a great, feature-rich, low-cost, web analytics solution which is easy to integrate with and use What do you dislike about Google Analytics? The analytics dashboard is full-featured, so can be over-whelming to understand and navigate Recommendations to others considering Google Analytics: Excellent web analytics tooling at a very competitive price point What problems is Google Analytics solving and how is that benefiting ...

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AU

Anonymous User

11/15/19

5 out of 5

"Easy to collect data on Google Analytics"

What do you like best about Google Analytics? I use Google Analytics to analyze the traffic of people accessing my website. I can collect a lot of data on how many people go on my website per hour, demographics, age, etc. What do you dislike about Google Analytics? Can be difficult to set up at first for Google Analytics, so it takes a while to learn how the software works. Recommendations to others considering Google Analytics: Great software! What problems is Google Analytics solving and ...

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AU

Anonymous User

11/15/19

5 out of 5

"A great way to study website engagement. "

What do you like best about Google Analytics? I like how easy it is to find the metrics I am looking for. What do you dislike about Google Analytics? The UI changes fairly frequently which can be confusing. What problems is Google Analytics solving and how is that benefiting you? It’s a great way to track web visitors and allows us to keep a tab on our marketing efforts.

AU

Anonymous User

11/15/19

5 out of 5

"Lovely Google Analytics"

What do you like best about Google Analytics? It gives the complete chart of the users What do you dislike about Google Analytics? I don’t think there is anything to dislike Recommendations to others considering Google Analytics: Definitely, everyone should use it. What problems is Google Analytics solving and how is that benefiting you? It takes some time to set up.

AU

Anonymous User

11/15/19

3.5 out of 5

"Excellent, low-cost web analytics solution"

What do you like best about Google Analytics? Google Analytics is a great, feature-rich, low-cost, web analytics solution which is easy to integrate with and use What do you dislike about Google Analytics? The analytics dashboard is full-featured, so can be over-whelming to understand and navigate Recommendations to others considering Google Analytics: Excellent web analytics tooling at a very competitive price point What problems is Google Analytics solving and how is that benefiting ...

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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].