Google Analytics Reviews in August 2026: User Ratings, Pros & Cons

"The best analytics tool"

What do you like best about Google Analytics? Google Analytics provides a huge array of functionality and allows measurement of pretty much anything. They constantly add new features and it replaces the need for a variety of different tools . What do you dislike about Google Analytics? It can be a bit complicated to find your way around the UI. What problems is Google Analytics solving and how is that benefiting you? Makes analytics and measurement of our marketing activities easy to record ...

"Lots of data"

What do you like best about Google Analytics? All the info you could possibly need to see how your website is preforming. What do you dislike about Google Analytics? Can be quite overwhelming. A lot of terminology I'm not familiar with. A streamlined version with the most commonly used tools might be nice. What problems is Google Analytics solving and how is that benefiting you? Trying to improve bounce rates

"Google Analytics helps us stay 1 step ahead"

What do you like best about Google Analytics? Google Analytics helps us stay 1 step ahead as we can measure how people visit our site and ensure we are using our ad budgets to full effect What do you dislike about Google Analytics? It can sometimes lag behind when we are trying to analyse data, some data doesn't even show where it came from What problems is Google Analytics solving and how is that benefiting you? I wouldn't say we problem-solve with this it is more of a measurement tool

"Only option for website analytics"

What do you like best? Gives a comprehensive overview of how people are interacting with my websites. What do you dislike? Can sometimes be overwhelming when there are significant changes to the layout of the dashboard. When trying to keep on top of so many systems, it can be quite time consuming to constantly keep up to date with Google moving things about. What problems are you solving with the product? What benefits have you realized? Able to see what pages are working and what aren’t. I ...

"Only option for website analytics"

What do you like best about Google Analytics? Gives a comprehensive overview of how people are interacting with my websites. What do you dislike about Google Analytics? Can sometimes be overwhelming when there are significant changes to the layout of the dashboard. When trying to keep on top of so many systems, it can be quite time consuming to constantly keep up to date with Google moving things about. What problems is Google Analytics solving and how is that benefiting you? Able to see ...

"Fantastic analytics tool with phenomenal granular detail"

What do you like best about Google Analytics? I love the granular detail in Google Analytics - it's been so useful with showing proof of how successful campaigns have been What do you dislike about Google Analytics? it's a little difficult to find what you want at first- but on the whole fantastic!!! What problems is Google Analytics solving and how is that benefiting you? Being able to monitor campaigns and identify where issues need ironing out with campaigns and being able to monitor ...

"Google Analytics helps us stay 1 step ahead"

What do you like best? Google Analytics helps us stay 1 step ahead as we can measure how people visit our site and ensure we are using our ad budgets to full effect What do you dislike? It can sometimes lag behind when we are trying to analyse data, some data doesn't even show where it came from What problems are you solving with the product? What benefits have you realized? I wouldn't say we problem-solve with this it is more of a measurement tool

"A complex tool but one that is needed by most people in the industry"

What do you like best about Google Analytics? Google Analytics gives significant data about your site guests, and this is incredible device since you can without much of a stretch and viably deal with your substance. It has incredible arrangement of reports and insights apparatuses. You will get fundamental reports however you can jump further into the information so you can make further developed investigation of it. Try not to stress in the event that you are fledgling or in the event ...

"Easy to navigate"

What do you like best about Google Analytics? Simple functions with detailed metrics to review. Can review in real time. What do you dislike about Google Analytics? Data sometimes isn’t accurate vs our independent tracking. What problems is Google Analytics solving and how is that benefiting you? Day by day campaign tracking and measurement

"Easy to use and powerful"

What do you like best? Easy robust and linkage to google suite of tools such as sheets and docs and data studio What do you dislike? Hard to create funnel views vs adobe analytics. Mot customisable as filters are not draggable. Does not take into account order cancellations What problems are you solving with the product? What benefits have you realized? Lookjng at real time visitors