Google Analytics Reviews in August 2026: User Ratings, Pros & Cons

"In Depth Visitor Data"

What do you like best about Google Analytics? Aside from the basic analytic data provided by Google Analytics like location, browser referrer, operating system and others, it also gives you the option to set some filters and settings to test a more in depth data about your visitors. This is a continous trial and error basis as what to expect from every data extracted. Google Analytics also provides keyword and phrase searches for SEO and marketing purposes. Also provides bounce rates to ...

"Easy, insightful, and Vital to Understanding Customers"

What do you like best about Google Analytics? Ease of user experience. Training modules are excellent. Information around customer behaviors/trends are very insightful and market wide view is useful to help compare vs your own business. What do you dislike about Google Analytics? Would like there to be a better way to create presentations, almost to the point where you wouldn't need to lift into other tools and could do everything in one place. Recommendations to others considering Google ...

"Google analytics is great website traffic analytics tool"

What do you like best? I have been using google analytics to know from where the traffic is coming on our site. I like this tool because of this tool simplicity and inexpensiveness. The audience feature of this tool let me know from which countries or keywords the people have visited on our site. Also, I can check the user flow of my website with the help of this tool. What do you dislike? I think it would be unfair to talk about the disadvantageous of this tool because it is free and such ...

"Easy, insightful, and Vital to Understanding Customers"

What do you like best? Ease of user experience. Training modules are excellent. Information around customer behaviors/trends are very insightful and market wide view is useful to help compare vs your own business. What do you dislike? Would like there to be a better way to create presentations, almost to the point where you wouldn't need to lift into other tools and could do everything in one place. Recommendations to others considering the product: Complete the training modules. Don't ...

"Can be difficult to get your head round at first"

What do you like best about Google Analytics? The diversification of needs that it fulfils What do you dislike about Google Analytics? It can seem daunting and difficult to get your head around at first Recommendations to others considering Google Analytics: Stick at it and it can be one of the most insightful tools you use What problems is Google Analytics solving and how is that benefiting you? Feel more in tune with the site and it’s performance

"Can be difficult to get your head round at first"

What do you like best? The diversification of needs that it fulfils What do you dislike? It can seem daunting and difficult to get your head around at first Recommendations to others considering the product: Stick at it and it can be one of the most insightful tools you use What problems are you solving with the product? What benefits have you realized? Feel more in tune with the site and it’s performance

"Great tool to monitor website performance"

What do you like best? Ability to monitor where users have come from to assess the site, the popularity of site amongst google key words, abilities to customise reports for quick reporting What do you dislike? Can be very complicated to use if not suitability trained Recommendations to others considering the product: Offer training programmes on how to effectively use What problems are you solving with the product? What benefits have you realized? I can now see how many users are on the ...

"Great tool to monitor website performance"

What do you like best about Google Analytics? Ability to monitor where users have come from to assess the site, the popularity of site amongst google key words, abilities to customise reports for quick reporting What do you dislike about Google Analytics? Can be very complicated to use if not suitability trained Recommendations to others considering Google Analytics: Offer training programmes on how to effectively use What problems is Google Analytics solving and how is that benefiting ...

"Lots of data"

What do you like best? All the info you could possibly need to see how your website is preforming. What do you dislike? Can be quite overwhelming. A lot of terminology I'm not familiar with. A streamlined version with the most commonly used tools might be nice. What problems are you solving with the product? What benefits have you realized? Trying to improve bounce rates

"Brand recognition and free of charge"

What do you like best about Google Analytics? The biggest benefit is the ease with which you can setup GA; due to its freemium model, nearly all the available CMS and web platforms allow for integration by simply adding the generated id. Once the integration is taken care of and the tool confirms that its receiving data from the site, it walks you through the software and gives insights. What do you dislike about Google Analytics? There's very little to complain about when it comes to using ...