NEWJoin 2M+ software buyers|Get Weekly Insights, Trends & Expert PicksSubscribe free →

9.8

SpotScore

Google Analytics - Web Analytics Software

Google Analytics Reviews in August 2026: User Ratings, Pros & Cons

Unlock the power of website analytics.

4.56

Add to compare

Google Analytics offers custom pricing plan

Try for Free

Google Analytics Reviews & Ratings

4.56

Excellent

Based on 2242 ratings & 2517 reviews

Are you using Google Analytics?

Rating Distribution

Excellent

(1907)

Very Good

(549)

Good

(47)

Poor

(10)

Terrible

(4)

Spotsaas Editor’s POV

Google Analytics stands out as a highly valuable tool for businesses aiming to delve into comprehensive analytics effortlessly. Users applaud its user-friendly interface, customization options, and integration capabilities with other platforms. The in-depth insights provided, real-time data reporting, and ability to create custom reports offer a rich ...Read more

Google Analytics pros and cons

  • Provides detailed reports on website performance and user behavior.

  • Real-time analytics surface trends and visitor activity as they happen.

  • Integrates with other Google services like Ads, Search Console, and Tag Manager.

  • Tracks conversions, supports custom reports, and goal configuration.

  • Steep learning curve for beginners due to the complexity of features and vast amount of data available.

  • Challenges in navigating the platform and finding specific data, especially for new users.

Filter results

Sort by :

Relevance
Relevance
Highest-Rated
Lowest-Rated
Least-Recent
Most-Recent

Share this page

Showing 1431-1440 out of 2517

WM

William M

06/22/20

5 out of 5

"a Tool that you can't do without"

What do you like best about Google Analytics? Free and full of robust information that tells you where your visitors are coming from and how they are behaving What do you dislike about Google Analytics? sometimes valuable marketing information can be anonymized or just withheld because there are not enough people in an audience. What problems is Google Analytics solving and how is that benefiting you? assisted conversions, conversion tracking, in conjunction with Google Tag Manager.

RJ

Rodger J

06/22/20

5 out of 5

"The Best and First Solution for All Analytics for your digital marketingneeds"

What do you like best about Google Analytics? I like how you can set up any site very quickly, monitor all core data easily, and switch between sites on a dime. Whether you are more of an SEO, PPC or Social media marketing professional, there is always a use for just about everything you do relating to Google Analytics. You can try to use analytics built into 3rd part apps "dashboards" or other analytics platforms, but no one does it best quite like Google Analytics. There are many paid ...

Read more

OE

Otis E

06/22/20

5 out of 5

"Best analytics tools in the net"

What do you like best about Google Analytics? Google analytics offers all the features that an analytics specialist may need. It has multiple layers. So you can use it better when you acquire experience. For sure it's not a tool for beginners and none technical staff. What do you dislike about Google Analytics? The user interface is not the best in the world. but it gets the job done. What problems is Google Analytics solving and how is that benefiting you? Testing the user experience of ...

Read more

MQ

Mohammad Q

06/22/20

3.5 out of 5

"An Intermediate User that tried this platform 2 months ago for an association"

What do you like best about Google Analytics? Google anayltics is a well-rounded pages manager in which it provides the admin with valuable data insights when it comes to measuring the overall performance of the website, specific landing pages, and behavior of website visitors. What do you dislike about Google Analytics? I wish google analytics would provide the user with the option to set a goal for a specific time in which the user would be able to visualize his progress and determine ...

Read more

HT

Hemkumar T

06/16/20

5 out of 5

"Super Analytics and reports"

What do you like best about Google Analytics? Google Analytics is a great solution to a difficult problem, Customer Analysis. Using Google Analytics we are able to get a very accurate report of the potential customer and we can also determine how we can improve our products to better serve our existing customers. What do you dislike about Google Analytics? We have been using Google Analytics for a while and I should admit, there is nothing to dislike about it What problems is Google ...

Read more

GR

Ganesh R

06/13/20

5 out of 5

"Stunning reports and great analytics"

What do you like best about Google Analytics? Google Analytics helped us get accurate information about what our customers want and where our potential customers are from. Using the live tracking feature we are able to understand how many end users are accessing our site and web services at any point time. What do you dislike about Google Analytics? There is nothing to dislike about Google Analytics. What problems is Google Analytics solving and how is that benefiting you? We are able to ...

Read more

MD

Maria D

06/08/20

5 out of 5

"Full, good report options, helpful"

What do you like best about Google Analytics? There is all kind of data and you can always find something new and use it in your favor. What do you dislike about Google Analytics? Maybe the interface can be optimized to a better looking one. Recommendations to others considering Google Analytics: Try it and see if it works for you What problems is Google Analytics solving and how is that benefiting you? Defining my top traffic source so I know where to locate more money, see if my previous ...

Read more

JL

JAVSY L

06/07/20

4.5 out of 5

"A lot data to analize, the perfect tool"

What do you like best about Google Analytics? It is the best tool to analize the data of all my websites, it is really useful and i like you can find anything you need there. Plus, they have a great organization of the information. My favorite part is that i can watch in real time my data, that is impressive and it helps me with my work. I'm head of marketing and i have a lot of landing pages and websites to analize and optimize so i'm happy that i had this platform to do it. What do you ...

Read more

JC

Juxhin C

06/07/20

5 out of 5

"It show your data on websites real times and track every device"

What do you like best about Google Analytics? Is free to use and i can implement it very easy just cope pastr the code What do you dislike about Google Analytics? Need so badly an wordpress plugin to show my data directly on dashbord Recommendations to others considering Google Analytics: Is the best for now on market to use What problems is Google Analytics solving and how is that benefiting you? Sometimes the views don't show

LS

Laurent S

06/05/20

4 out of 5

"Good to see how many conversions from which digital initiative"

What do you like best about Google Analytics? Reports of conversions and attributions to marketing projetcs What do you dislike about Google Analytics? complicated to see the path to a conversion slow learning curve lot of parts 'undefined' in reports Recommendations to others considering Google Analytics: Essential to track visits, bounce, and conversions sources What problems is Google Analytics solving and how is that benefiting you? bounce rate of pages value of the pages

Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].