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9.8

SpotScore

Google Analytics - Web Analytics Software

Google Analytics Reviews in August 2026: User Ratings, Pros & Cons

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4.56

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Google Analytics Reviews & Ratings

4.56

Excellent

Based on 2242 ratings & 2517 reviews

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Rating Distribution

Excellent

(1907)

Very Good

(549)

Good

(47)

Poor

(10)

Terrible

(4)

Spotsaas Editor’s POV

Google Analytics stands out as a highly valuable tool for businesses aiming to delve into comprehensive analytics effortlessly. Users applaud its user-friendly interface, customization options, and integration capabilities with other platforms. The in-depth insights provided, real-time data reporting, and ability to create custom reports offer a rich ...Read more

Google Analytics pros and cons

  • Provides detailed reports on website performance and user behavior.

  • Real-time analytics surface trends and visitor activity as they happen.

  • Integrates with other Google services like Ads, Search Console, and Tag Manager.

  • Tracks conversions, supports custom reports, and goal configuration.

  • Steep learning curve for beginners due to the complexity of features and vast amount of data available.

  • Challenges in navigating the platform and finding specific data, especially for new users.

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Showing 1421-1430 out of 2517

AU

Anonymous User

06/25/20

5 out of 5

"An essential web tool!"

What do you like best about Google Analytics? GA gives you the power of analytics via all demographics of the user. What do you dislike about Google Analytics? GA is complex and you have to use the help sections. What problems is Google Analytics solving and how is that benefiting you? We have been able to solve our target audience using GA

IA

iola astried k

06/24/20

3.5 out of 5

"Best web analytic tool in the market"

What do you like best about Google Analytics? It shows user data with valuable insight, handy, and free to use. What do you dislike about Google Analytics? Yes, It gives a data if visitors come and left on a page, but It doesn't give the complète reason why visitors left the page. What problems is Google Analytics solving and how is that benefiting you? Found some opportunities for the next period, based on the data on the tools.

KG

Keerti G

06/24/20

5 out of 5

"Google Analytics to the Rescue"

What do you like best about Google Analytics? We use Google Analytics extensively to understand how much of our services are being used. Google analyst gives great reports and insight into the type of consumers and where they are from. The live tracking feature is something which we use on a regular basis to give surprise offers to our clients. What do you dislike about Google Analytics? There is absolutely nothing that I dislike about Google Analytics. What problems is Google Analytics ...

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PH

Parisa H

06/24/20

4.5 out of 5

"Great tool to use"

What do you like best about Google Analytics? Being able to set up and track goal completions easily. We have a fair few goals within our business that we need to achieve dependant on the prospects location, property and how keen they are to buy from us straight away so this breaks it down easily. We also use a lot of marketing media to convert prospects to customers and our department each work hard to ensure that we're making the best ROI for the company, so the ease of seeing where ...

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MW

Michelle W

06/24/20

5 out of 5

"Google Analytics helps us stay on top of where our business is heading."

What do you like best about Google Analytics? Google analytics has everything needed to gauge the effectiveness of websites, landing pages, and campaigns all in one place. What do you dislike about Google Analytics? It can be difficult to navigate the demographics information and put it to use. Recommendations to others considering Google Analytics: Google Analytics is a great tool to have. What problems is Google Analytics solving and how is that benefiting you? We use GA to track campaign ...

Read more

PB

Patrick B

06/24/20

5 out of 5

"Analytics And Adwords"

What do you like best about Google Analytics? I like the addition of the Google Data Studio to help better tell the story without boring people with numbers What do you dislike about Google Analytics? Too many new features rolled out without notice - Recommendations to others considering Google Analytics: Taking the time to set up the dashboards and reports makes the daily monitoring process much easier - once you review the PPC you can then check the GA to find out how effective it was in ...

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AU

Anonymous User

06/23/20

3.5 out of 5

"Google Analytics one of the best analytics tool"

What do you like best about Google Analytics? The features offered by the tool are really excellent. It helps to get information from every source that is tagged using the analytics code. The tool is free to use, so people who are looking for some insights about their product can surely get hands on it. One of the feature I like most is the real time data, you can get an idea about the person location, it helps to know how many people are currently browsing the site, it also lets you ...

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ID

Ian D

06/22/20

5 out of 5

"One platform to see where the trends are going and where they're at"

What do you like best about Google Analytics? The ability to go to one tool that will show you everything you need to know for web tracking. What do you dislike about Google Analytics? Google is as simple as it gets, but as time goes on, and the platform becomes for powerful, you really have to keep in mind that you have to keep up. What problems is Google Analytics solving and how is that benefiting you? Google analytics help us solve our clients needs for web finabilty. THis tool allows ...

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BH

Billy H

06/22/20

5 out of 5

"Easy to implement and read"

What do you like best about Google Analytics? I've tried several different tracking services and always find myself coming back to Analytics. It is easy to implement and provides me quick overviews of all my traffic with the option of reviewing more in-depth information. What do you dislike about Google Analytics? About the only thing I recall having an issue with was getting it to recognize my top-level domain once. Turned out I was overlooking a letter, so ended up being my fault. What ...

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AU

Anonymous User

06/22/20

4 out of 5

"Cutting Edge Analytics"

What do you like best about Google Analytics? Clear reports. They make comparisons easy. What do you dislike about Google Analytics? If the system freezes up or has a lag in load time. What problems is Google Analytics solving and how is that benefiting you? Building our pages to better meet user intent.

Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].