Google Analytics Reviews in August 2026: User Ratings, Pros & Cons

"Necessary for growth"

What do you like best about Google Analytics? 1_It is free tool 2_Real time insights for users using your property right now 3_Ease of use especially for beginners(it has guide for every level from beginner to pro) 4_You can Integrate it with other Google services like search console and Google Ads What do you dislike about Google Analytics? 1_You cannot calculate some advanced stats like LTV (life time value) although now there is beta feature to fulfill this feature. 2_Meaningful data ...

"It's like magic. I have been using GA for almost 10 year now and it has incredible depth"

What do you like best about Google Analytics? Demographic data. Only Google has user data, in-market data, etc Plus it's free what else do you want. One company that could beat it is FB but its analytics is still not up to the mark What do you dislike about Google Analytics? Not very user friendly when it comes to doing customization of pretty much any kind and that's why we have other tools in the market. You make require tech help to do very basic custom things in goal setting. Goals can ...

"The flagship for website analytics"

What do you like best about Google Analytics? Google Analytics has been around for a long, long time. Their platform is stable, trustworthy and it provides enough data you can literally get lost in reports for hours - if for no other reason than the curiosity it triggers in how your website is performing, and how your users are using the website. I have been using it for well over a decade consistently, and I still find new ways to present data to this day. What do you dislike about Google ...

"Google Analytics - a solid choice for clear, actionable data"

What do you like best about Google Analytics? Our marketing team relies on Google Analytics to measure activity on the Hibu Blog. Being able to see where our traffic is coming from and understanding how visitors engage with our blog content has been invaluable when it comes to planning, reviewing and optimizing our content strategy. What do you dislike about Google Analytics? GA has so many features that you can get lost. Some prescribed paths or better integrated "tool tips" might be ...

"Used Google Analytics for tracking web traffic."

What do you like best about Google Analytics? Easily laid out, gives good information, easy to customize. What do you dislike about Google Analytics? I generally really liked using google analytics. What problems is Google Analytics solving and how is that benefiting you? Google analytics allowed me to see where my web traffic was coming from and what users were doing while on the site which directly affected sales.

"Easy Analytics Access"

What do you like best about Google Analytics? Google Analytics is extremely easy to set up and link to your Google Ads account. I love that you can set up conversion goals and search campaigns get automatically pulled into the Analytics end of the platform. Being able to see where sales are coming from and how people interact with our clients' websites helps us make valuable decisions from a marketing standpoint. What do you dislike about Google Analytics? Sometimes I feel like Google ...

"Complete data analysis"

What do you like best about Google Analytics? Analysis of the behavior of the users of my website. The demographics that it shows. Analysis of each page. Measurement of objectives and events. What do you dislike about Google Analytics? I feel that the platform is not very friendly for those who start from scratch Recommendations to others considering Google Analytics: It is the best measurement tool and the best, it is free! What problems is Google Analytics solving and how is that ...

"A must analytics tool for every organization"

What do you like best about Google Analytics? What I like most about this tool is this is free to use. Anybody can use it easily with the help of tutorials and put it on their website. You get to know no visitors, demographics, sessions, behavior and much more with GA. You can set up goals and filters to track events and calculate ROI. What do you dislike about Google Analytics? One of the things I don't like about analytics is it can be a little complicated for first-time ...

"Track all website operations in one platform"

What do you like best about Google Analytics? It is easy to set up and use in any device. It has enabled us to track all our customers and their response on our products. It has enabled us to ensure product performance and and sales volume has increased gradually. What do you dislike about Google Analytics? It has worked well and we believe in Google Analytics. We have not experienced any problem from this platform. Recommendations to others considering Google Analytics: It has done good ...

"Great tool to get insights on your website"

What do you like best about Google Analytics? Shows end users data and insights on all of your web pages such as views, demographic, bounce rate, clicks, exit rate, time on page, and etc. What do you dislike about Google Analytics? Amount of data can be overwhelming. It would also be great if users can customize their dashboards. Recommendations to others considering Google Analytics: I highly recommend this product since it provides detailed insights to your website's traffic. What ...