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9.8

SpotScore

Google Analytics - Web Analytics Software

Google Analytics Reviews in August 2026: User Ratings, Pros & Cons

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4.56

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Google Analytics Reviews & Ratings

4.56

Excellent

Based on 2242 ratings & 2517 reviews

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Rating Distribution

Excellent

(1907)

Very Good

(549)

Good

(47)

Poor

(10)

Terrible

(4)

Spotsaas Editor’s POV

Google Analytics stands out as a highly valuable tool for businesses aiming to delve into comprehensive analytics effortlessly. Users applaud its user-friendly interface, customization options, and integration capabilities with other platforms. The in-depth insights provided, real-time data reporting, and ability to create custom reports offer a rich ...Read more

Google Analytics pros and cons

  • Provides detailed reports on website performance and user behavior.

  • Real-time analytics surface trends and visitor activity as they happen.

  • Integrates with other Google services like Ads, Search Console, and Tag Manager.

  • Tracks conversions, supports custom reports, and goal configuration.

  • Steep learning curve for beginners due to the complexity of features and vast amount of data available.

  • Challenges in navigating the platform and finding specific data, especially for new users.

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Showing 1371-1380 out of 2517

AU

Anonymous User

07/26/20

4.5 out of 5

"Easy to use for helpful analytics"

What do you like best about Google Analytics? Has useful data, allows you to look at various numbers What do you dislike about Google Analytics? The Excel plugin can be buggy at times and slow the program, but it's only for a short time. What problems is Google Analytics solving and how is that benefiting you? It helps us look at various data levels and how to communicate results with management.

AU

Anonymous User

07/26/20

4.5 out of 5

"Best wy to know your Website Performace"

What do you like best about Google Analytics? It's easy to use and give you pretty good metrics about your website traffic performance. What do you dislike about Google Analytics? Sometimes is hard to set up a new page and get old metrics. What problems is Google Analytics solving and how is that benefiting you? I have been able to know more about where my users/visitors come from. If they visit my page organically or because an ad.

LH

Lucas H

07/26/20

4.5 out of 5

"Ease of review, depth for details."

What do you like best about Google Analytics? I can get the base statistics I'm looking for with relative ease, then when looking for a deeper dive of information, the options are vast to allow me to review all available information without too much trouble. What do you dislike about Google Analytics? Default information can be cause some confusion, the ability to modify what is seen at launch would be appreciated. A stumble in an otherwise highly useful tool. What problems is Google ...

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KF

Kirsten Franklin 💠 T

07/26/20

4.5 out of 5

"Google Analytics has the most info best for free"

What do you like best about Google Analytics? they have really narrowed down specific information. it has a great dashboard. it tracks source and it is free. We have not used it with enough great detail to get into AB testing and things, but we plan to. the fact that they give you a video and lots of stuff on youtube. it is easy to navigate to find the information you need it can tell youwhere people are connecting from like phone table and desktop which i can only assume includes ...

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AU

Anonymous User

07/26/20

4.5 out of 5

"Easy to use for helpful analytics"

What do you like best about Google Analytics? Has useful data, allows you to look at various numbers What do you dislike about Google Analytics? The Excel plugin can be buggy at times and slow the program, but it's only for a short time. What problems is Google Analytics solving and how is that benefiting you? It helps us look at various data levels and how to communicate results with management.

AT

Aashin T

07/25/20

5 out of 5

"Accurate Analysis with a Easy Interface"

What do you like best about Google Analytics? I like the way the interface is helpful to analyse all the information. You dont need to be a pro to use analytics and the tools are easy to use. What do you dislike about Google Analytics? Sometimes the data can be misleading if you didnt select valid options. What problems is Google Analytics solving and how is that benefiting you? Helps me understand the performance of my campaign and interpret which all campaigns are performing well. ...

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SH

Sarah H

07/22/20

5 out of 5

"Google Analytics - Robust Data Tracking"

What do you like best about Google Analytics? Google Analytics offers some of the richest website analytics available and the best news is that it's free to install. You will need backend access to the website to add the Google Analytics code. Our agency manages many Google Ads campaigns (Search, Display, and YouTube TrueView) and Google Analytics offers conversion tracking integration that's seamless and very easy to setup. This helps us track our campaigns, evaluate which referrals are ...

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CD

Cynthia D

07/21/20

5 out of 5

"Google Analytics is the tool you didnt realized you needed"

What do you like best about Google Analytics? I think Google Analytics is one of the most useful tools that I use!! Thanks to Google Analytics, we are able to recognize and act on our website. Google Analytics provides us information about potential customers' visits and more detailed information about how we can reach new customers. In addition, it also helps to tell my team: Tells us what is the average time a user spends on our website how often our website is visited where users are ...

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AU

Anonymous User

07/20/20

5 out of 5

"Love data? This is your jam!"

What do you like best about Google Analytics? Consolidation of data sources for every aspect of your website. You can make sound decisions with data by utilizing the Google Analytics interface. What do you dislike about Google Analytics? There is a margin of error of up to 20% and sometimes unexplainable. What problems is Google Analytics solving and how is that benefiting you? Eliminate wasted ad spend, eliminating irrelevant traffic.

AC

Allen C

07/20/20

5 out of 5

"A necessary tool for any marketer"

What do you like best about Google Analytics? The comprehensive tracking and the fact that everything is free What do you dislike about Google Analytics? Steep learning curve; beginners won't know where to start because there are way too many tabs/areas to dive into Recommendations to others considering Google Analytics: You should definitely get it. It's free and quite comprehensive, everyone should be using it. The earlier you get it, the more data you can acquire and analyze in the ...

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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].