Google Analytics Reviews in August 2026: User Ratings, Pros & Cons

"Google Analytics is the industry standard"

What do you like best about Google Analytics? Great for measuring all channels and qualifying leads from the moment they enter your website. Custom dashboards make everything easy to monitor, What do you dislike about Google Analytics? Can be a process to get all goals / tracking setup and customized properly What problems is Google Analytics solving and how is that benefiting you? Creating a start-to-finish funnel

"QUICK AND SAFE PROCESSES"

What do you like best about Google Analytics? It is an excellent tool to better understand the audience of your site and measure digital marketing results, being one of the primary tools of a strategy. It allows you to track various information about your domain, such as the volume of visits, the time the user spends on the pages, the source channels and even the conversions. These points are the keys to having a correct measurement, that is what I like the most. What do you dislike about ...

"Google Analytics is one of the best web analytics tool"

What do you like best about Google Analytics? Information and tracking accurate, no numbers are showed extra. It helps track and understand your customer's behaviour. Analytics platform that enables businesses of all sizes to track users' behavior, gain marketing insights and more. Due to its brand recognition and the fact that it's free, Google Analytics is the biggest name in website and mobile app intelligence. It has a steep learning curve but it is an awesome business intelligence ...

"The best analitycs tool in the market"

What do you like best about Google Analytics? I have been using it for more than 10 years, on dozens of websites - and it never lets me down. the number 1 choice in the market. I only wish Google had more data about the users like Facebook, so we can easily learn new metrics about characteristics. What do you dislike about Google Analytics? I would make it easier to solve issues related to other pixels integrations. Recommendations to others considering Google Analytics: Don't think twice - ...

"Easily Track Website Traffic and Manage Google Ads for Business"

What do you like best about Google Analytics? Google Analytics is a completer solution for website and App. It provides lots of good features to access multiple tool in it. We can access Goggle search console and google Ads data in Google Analytics. It save time and money to access these best tool to analysis website data. We can find out user location, Behavior and visited pages by the help of Google Analytics. It is also useful in providing data of website traffic from different sources ...

"Marketing Intern"

What do you like best about Google Analytics? Very easy interface to maneuver through no matter your ad budget What do you dislike about Google Analytics? The data sampling can distort what you see Recommendations to others considering Google Analytics: In a world dominated by paid-for advertisements, it's hard to get by without using this platform. What problems is Google Analytics solving and how is that benefiting you? Getting eyes on our business in a market that is quite competitive

"GA is more than first thought"

What do you like best about Google Analytics? Shows many widgets and reports on real time data that helps show which areas of your website are performing the best. What do you dislike about Google Analytics? Lacks ability to save specific searches or setups so that I don’t have to type in same search data each time I want to compare statistics Recommendations to others considering Google Analytics: Check our videos and training available through YouTube and Google so that you get the best ...

"Absolutely beneficial for understanding user behavior and marketing performance"

What do you like best about Google Analytics? The most useful aspect of Google Analytics is the ability to analyze user behavior and marketing performance by drilling down into the data with secondary dimensions, custom dimensions, and custom segments. What do you dislike about Google Analytics? I dislike the user experience. It works for me because I have learned the program inside and out over the years. But I tutor people who are unaware of features like secondary and custom dimensions ...

"User friendly"

What do you like best about Google Analytics? Ability to export raw data is my favorite part of GA What do you dislike about Google Analytics? Want to be able to segment by more than two categories What problems is Google Analytics solving and how is that benefiting you? Helps to report on how effective each channel is

"Excellent marketing platform always"

What do you like best about Google Analytics? It has enabled us to track our customers feedback after purchasing our products. We have improved service delivery to our clients since we can get feedback from time to time concerning our services from our website. Our profit gains have increased since we started using this platform. What do you dislike about Google Analytics? Nothing to dislike from this platform. It has offered us a very great service and we really appreciate. Recommendations ...