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9.8

SpotScore

Google Analytics - Web Analytics Software

Google Analytics Reviews in August 2026: User Ratings, Pros & Cons

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4.56

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Google Analytics Reviews & Ratings

4.56

Excellent

Based on 2242 ratings & 2517 reviews

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Rating Distribution

Excellent

(1907)

Very Good

(549)

Good

(47)

Poor

(10)

Terrible

(4)

Spotsaas Editor’s POV

Google Analytics stands out as a highly valuable tool for businesses aiming to delve into comprehensive analytics effortlessly. Users applaud its user-friendly interface, customization options, and integration capabilities with other platforms. The in-depth insights provided, real-time data reporting, and ability to create custom reports offer a rich ...Read more

Google Analytics pros and cons

  • Provides detailed reports on website performance and user behavior.

  • Real-time analytics surface trends and visitor activity as they happen.

  • Integrates with other Google services like Ads, Search Console, and Tag Manager.

  • Tracks conversions, supports custom reports, and goal configuration.

  • Steep learning curve for beginners due to the complexity of features and vast amount of data available.

  • Challenges in navigating the platform and finding specific data, especially for new users.

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Showing 1361-1370 out of 2517

SC

Simon C

07/27/20

5 out of 5

"Amazing product best in class"

What do you like best about Google Analytics? Free to use, ease of use, has almost everything you need in a analytics tool. Has all the kpis. What do you dislike about Google Analytics? Visual behavior funnel isn't as great anymore, reverse goals dont go as deep as they do anymore. Only allows 2 diff segmentations. Recommendations to others considering Google Analytics: Use documentation and have fun with jt What problems is Google Analytics solving and how is that benefiting you? Web ...

Read more

AU

Anonymous User

07/27/20

4.5 out of 5

"understand your user"

What do you like best about Google Analytics? Google analytics will help you in understanding behaviour of users who visit to your website.Its one of the best tools made by google. What do you dislike about Google Analytics? for a new user understanding of analytics is not easy What problems is Google Analytics solving and how is that benefiting you? Google analytics helps in finding user behaviour, to design marketing style and to understand user.

LH

Lucas H

07/26/20

4.5 out of 5

"Ease of review, depth for details."

What do you like best about Google Analytics? I can get the base statistics I'm looking for with relative ease, then when looking for a deeper dive of information, the options are vast to allow me to review all available information without too much trouble. What do you dislike about Google Analytics? Default information can be cause some confusion, the ability to modify what is seen at launch would be appreciated. A stumble in an otherwise highly useful tool. What problems is Google ...

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SA

Sara A

07/26/20

4 out of 5

"Helpful, Somewhat like drinking from firehose"

What do you like best about Google Analytics? Love being able to see almost every aspect of site visitor info - who they are, their behavior, where they came from, etc. What do you dislike about Google Analytics? It can be almost overwhelming. Maybe there are pre-made reports I need to utilize, but I haven't found them yet, so it can be somewhat overwhelming. I need to know where to focus my attention. I think that the "recommendation" and "overview" sections of adwords are helpful, and I ...

Read more

EH

Eric H

07/26/20

4.5 out of 5

"A device tells us exactly how often the site is accessed"

What do you like best about Google Analytics? I believe that Google Analytics is just one of the most useful devices that Google has provided for generating reports. The resources are many when we use the benefits of Google Analytics, we are able to act and identify on our website several important data. Google Analytics provides us with information about special offers from potential customers as well as even more detailed information on how we can get new customers. What do you dislike ...

Read more

BD

Braden D

07/26/20

5 out of 5

"Very Helpful Tool!"

What do you like best about Google Analytics? There are so many different analytics that this tool will show you. I love the ability to see geography, demographics of visitors, clicks and more. I also love the ability to focus on particular date ranges. What do you dislike about Google Analytics? There are some sites, particular video platforms that it won’t support. But overall, it’s been a great product to use as a resource for evaluating our effectiveness. What problems is Google ...

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KF

Kirsten Franklin 💠 T

07/26/20

4.5 out of 5

"Google Analytics has the most info best for free"

What do you like best about Google Analytics? they have really narrowed down specific information. it has a great dashboard. it tracks source and it is free. We have not used it with enough great detail to get into AB testing and things, but we plan to. the fact that they give you a video and lots of stuff on youtube. it is easy to navigate to find the information you need it can tell youwhere people are connecting from like phone table and desktop which i can only assume includes ...

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KP

Krystyna P

07/26/20

5 out of 5

"A Must Have"

What do you like best about Google Analytics? It is simple and powerful and an easy Google rank boost. What do you dislike about Google Analytics? It's real time view and behavioural features can be difficult to use and not work from time to time. Recommendations to others considering Google Analytics: It's an automatic when it comes to monitoring and improving your SEO. It boosts ranks instantly and provides the best insight to what your clients are asking for,"We want to rank higher in ...

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AU

Anonymous User

07/26/20

4.5 out of 5

"Best wy to know your Website Performace"

What do you like best about Google Analytics? It's easy to use and give you pretty good metrics about your website traffic performance. What do you dislike about Google Analytics? Sometimes is hard to set up a new page and get old metrics. What problems is Google Analytics solving and how is that benefiting you? I have been able to know more about where my users/visitors come from. If they visit my page organically or because an ad.

EH

Eric H

07/26/20

4.5 out of 5

"A device tells us exactly how often the site is accessed"

What do you like best about Google Analytics? I believe that Google Analytics is just one of the most useful devices that Google has provided for generating reports. The resources are many when we use the benefits of Google Analytics, we are able to act and identify on our website several important data. Google Analytics provides us with information about special offers from potential customers as well as even more detailed information on how we can get new customers. What do you dislike ...

Read more

Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].