NEWJoin 2M+ software buyers|Get Weekly Insights, Trends & Expert PicksSubscribe free →

9.8

SpotScore

Google Analytics - Web Analytics Software

Google Analytics Reviews in August 2026: User Ratings, Pros & Cons

Unlock the power of website analytics.

4.56

Add to compare

Google Analytics offers custom pricing plan

Try for Free

Google Analytics Reviews & Ratings

4.56

Excellent

Based on 2242 ratings & 2517 reviews

Are you using Google Analytics?

Rating Distribution

Excellent

(1907)

Very Good

(549)

Good

(47)

Poor

(10)

Terrible

(4)

Spotsaas Editor’s POV

Google Analytics stands out as a highly valuable tool for businesses aiming to delve into comprehensive analytics effortlessly. Users applaud its user-friendly interface, customization options, and integration capabilities with other platforms. The in-depth insights provided, real-time data reporting, and ability to create custom reports offer a rich ...Read more

Google Analytics pros and cons

  • Provides detailed reports on website performance and user behavior.

  • Real-time analytics surface trends and visitor activity as they happen.

  • Integrates with other Google services like Ads, Search Console, and Tag Manager.

  • Tracks conversions, supports custom reports, and goal configuration.

  • Steep learning curve for beginners due to the complexity of features and vast amount of data available.

  • Challenges in navigating the platform and finding specific data, especially for new users.

Filter results

Sort by :

Relevance
Relevance
Highest-Rated
Lowest-Rated
Least-Recent
Most-Recent

Share this page

Showing 1281-1290 out of 2517

YJ

YOGESH J

10/31/20

4.5 out of 5

"Different options for integrations"

What do you like best about Google Analytics? Detailed page wise analysis, where even if your site has different articles you can see the performance of each page separately What do you dislike about Google Analytics? Google Analytics does not count the exact bid requests, opportunities, and responses. Recommendations to others considering Google Analytics: Nothing, best part is its free. What problems is Google Analytics solving and how is that benefiting you? Prebid integrations are ...

Read more

YJ

YOGESH J

10/31/20

4.5 out of 5

"Different options for integrations"

What do you like best about Google Analytics? Detailed page wise analysis, where even if your site has different articles you can see the performance of each page separately What do you dislike about Google Analytics? Google Analytics does not count the exact bid requests, opportunities, and responses. Recommendations to others considering Google Analytics: Nothing, best part is its free. What problems is Google Analytics solving and how is that benefiting you? Prebid integrations are ...

Read more

AU

Anonymous User

10/30/20

4.5 out of 5

"One of the important platforms for Digital Marketers"

What do you like best about Google Analytics? Easy Navigation, Crisp data, Helpful Analytics for marketing campaigns What do you dislike about Google Analytics? Congested dashboard, UI could be more elegant and friendly Recommendations to others considering Google Analytics: I would advice all the digital marketers to use Google Analytics for deep insights before starting any campaigns for better understandings What problems is Google Analytics solving and how is that benefiting you? With ...

Read more

AU

Anonymous User

10/30/20

4.5 out of 5

"One of the important platforms for Digital Marketers"

What do you like best about Google Analytics? Easy Navigation, Crisp data, Helpful Analytics for marketing campaigns What do you dislike about Google Analytics? Congested dashboard, UI could be more elegant and friendly Recommendations to others considering Google Analytics: I would advice all the digital marketers to use Google Analytics for deep insights before starting any campaigns for better understandings What problems is Google Analytics solving and how is that benefiting you? With ...

Read more

AU

Anonymous User

10/30/20

4.5 out of 5

"One of the important platforms for Digital Marketers"

What do you like best about Google Analytics? Easy Navigation, Crisp data, Helpful Analytics for marketing campaigns What do you dislike about Google Analytics? Congested dashboard, UI could be more elegant and friendly Recommendations to others considering Google Analytics: I would advice all the digital marketers to use Google Analytics for deep insights before starting any campaigns for better understandings What problems is Google Analytics solving and how is that benefiting you? With ...

Read more

NK

Nitish K

10/29/20

4.5 out of 5

"Track traffic and more, with this powerful analytics dashboard"

What do you like best about Google Analytics? Easy implementation, just copy the tracking code & paste in header of the website code. What do you dislike about Google Analytics? They should mainstream the implementation through Google tag manager, easier and no need to touch the code. Recommendations to others considering Google Analytics: Make sure you correctly setup goals and events. What problems is Google Analytics solving and how is that benefiting you? Website traffic, best times, ...

Read more

NK

Nitish K

10/29/20

4.5 out of 5

"Track traffic and more, with this powerful analytics dashboard"

What do you like best about Google Analytics? Easy implementation, just copy the tracking code & paste in header of the website code. What do you dislike about Google Analytics? They should mainstream the implementation through Google tag manager, easier and no need to touch the code. Recommendations to others considering Google Analytics: Make sure you correctly setup goals and events. What problems is Google Analytics solving and how is that benefiting you? Website traffic, best times, ...

Read more

NK

Nitish K

10/29/20

4.5 out of 5

"Track traffic and more, with this powerful analytics dashboard"

What do you like best about Google Analytics? Easy implementation, just copy the tracking code & paste in header of the website code. What do you dislike about Google Analytics? They should mainstream the implementation through Google tag manager, easier and no need to touch the code. Recommendations to others considering Google Analytics: Make sure you correctly setup goals and events. What problems is Google Analytics solving and how is that benefiting you? Website traffic, best times, ...

Read more

HP

Harshit P

10/29/20

5 out of 5

"Best Website Analytical tool"

What do you like best about Google Analytics? The best part of Google Analytics is that it is available for all to use. It is free to use web application provided under Google Business tools. Anyone have their own website can integrate that with google analytics in order to track the website data and its traffic. This also has a mobile app, so we can track on the go as well. What do you dislike about Google Analytics? There is nothing I dislike about this application. Everything is really ...

Read more

KB

Katie B

10/28/20

5 out of 5

"So Much Information at Your Fingertips"

What do you like best about Google Analytics? While it seems confusing, once you get to know it, Google Analytics is very user-friendly. All you have to do is search the question you have and GA will give you the answer or the closest answer they can find. What do you dislike about Google Analytics? When looking at reports, segmenting it can sometimes be confusing and cause the report to look incorrect. What problems is Google Analytics solving and how is that benefiting you? I am utilizing ...

Read more

Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].