NEWJoin 2M+ software buyers|Get Weekly Insights, Trends & Expert PicksSubscribe free →

9.8

SpotScore

Google Analytics - Web Analytics Software

Google Analytics Reviews in August 2026: User Ratings, Pros & Cons

Unlock the power of website analytics.

4.56

Add to compare

Google Analytics offers custom pricing plan

Try for Free

Google Analytics Reviews & Ratings

4.56

Excellent

Based on 2242 ratings & 2517 reviews

Are you using Google Analytics?

Rating Distribution

Excellent

(1907)

Very Good

(549)

Good

(47)

Poor

(10)

Terrible

(4)

Spotsaas Editor’s POV

Google Analytics stands out as a highly valuable tool for businesses aiming to delve into comprehensive analytics effortlessly. Users applaud its user-friendly interface, customization options, and integration capabilities with other platforms. The in-depth insights provided, real-time data reporting, and ability to create custom reports offer a rich ...Read more

Google Analytics pros and cons

  • Provides detailed reports on website performance and user behavior.

  • Real-time analytics surface trends and visitor activity as they happen.

  • Integrates with other Google services like Ads, Search Console, and Tag Manager.

  • Tracks conversions, supports custom reports, and goal configuration.

  • Steep learning curve for beginners due to the complexity of features and vast amount of data available.

  • Challenges in navigating the platform and finding specific data, especially for new users.

Filter results

Sort by :

Relevance
Relevance
Highest-Rated
Lowest-Rated
Least-Recent
Most-Recent

Share this page

Showing 1271-1280 out of 2517

SR

Smiral R

11/02/20

4.5 out of 5

"Out of the box Advanced analytics"

What do you like best about Google Analytics? Mobile platform and website both are very user friendly with great UX and UI Design. Out of the box charts for digital website data. What do you dislike about Google Analytics? There are some restrictions on number of hits and also it is said that there are privacy issues... Recommendations to others considering Google Analytics: Looking for out of box analytics? Google analytics provides a plethora of metrics without any deep configs. What ...

Read more

AU

Anonymous User

11/02/20

5 out of 5

"Best analytics software for web traffic and goals measurement"

What do you like best about Google Analytics? Quite a few likes - Pageviews, Geo Data, funnel conversions, real-time data, filters, secondary dimensions and what not. Detailed analytics What do you dislike about Google Analytics? 1. Too many change in UI too frequently. 2. More insights into keywords Recommendations to others considering Google Analytics: Just keep exploring all sections. Google analytics certification is valuable. What problems is Google Analytics solving and how is that ...

Read more

MS

Martina S

11/01/20

4.5 out of 5

"Excellent web usage data and quick setup"

What do you like best about Google Analytics? The interface is neat and easy to use. I can add the tracking code with just a few steps. The cost is low and the instructions to performs basic tasks are not complicated. We can add many users and websites. We can get very detailed information about visitor statistics. Amazing tool! What do you dislike about Google Analytics? Get support that is fast and reliable can be a challenge if you don't want to spend a bunch of money. I often have to ...

Read more

AU

Anonymous User

11/01/20

4.5 out of 5

"Identify all the thing that going on your website"

What do you like best about Google Analytics? This tool will give you all the insight into the website including traffic, medium of traffic, devices, networks, etc. It gives all the details clicks, unique user, session of time, bounce rate. What do you dislike about Google Analytics? I found difficulty while setting up the goals for my business. What problems is Google Analytics solving and how is that benefiting you? By using google analytics, I found I received more traffic from mobile ...

Read more

MS

Martina S

11/01/20

4.5 out of 5

"Excellent web usage data and quick setup"

What do you like best about Google Analytics? The interface is neat and easy to use. I can add the tracking code with just a few steps. The cost is low and the instructions to performs basic tasks are not complicated. We can add many users and websites. We can get very detailed information about visitor statistics. Amazing tool! What do you dislike about Google Analytics? Get support that is fast and reliable can be a challenge if you don't want to spend a bunch of money. I often have to ...

Read more

MS

Martina S

11/01/20

4.5 out of 5

"Excellent web usage data and quick setup"

What do you like best about Google Analytics? The interface is neat and easy to use. I can add the tracking code with just a few steps. The cost is low and the instructions to performs basic tasks are not complicated. We can add many users and websites. We can get very detailed information about visitor statistics. Amazing tool! What do you dislike about Google Analytics? Get support that is fast and reliable can be a challenge if you don't want to spend a bunch of money. I often have to ...

Read more

AU

Anonymous User

11/01/20

4.5 out of 5

"Identify all the thing that going on your website"

What do you like best about Google Analytics? This tool will give you all the insight into the website including traffic, medium of traffic, devices, networks, etc. It gives all the details clicks, unique user, session of time, bounce rate. What do you dislike about Google Analytics? I found difficulty while setting up the goals for my business. What problems is Google Analytics solving and how is that benefiting you? By using google analytics, I found I received more traffic from mobile ...

Read more

NT

Nafjan T

11/01/20

5 out of 5

"Analyse"

What do you like best about Google Analytics? Analyse user data based on different parameters. What do you dislike about Google Analytics? There is nothing but analysis with this tool Recommendations to others considering Google Analytics: You can have the google analytics free and its a great tool to identify your customers. What problems is Google Analytics solving and how is that benefiting you? I know what kind of customers I am getting. I can track their informations.

AU

Anonymous User

11/01/20

4.5 out of 5

"Identify all the thing that going on your website"

What do you like best about Google Analytics? This tool will give you all the insight into the website including traffic, medium of traffic, devices, networks, etc. It gives all the details clicks, unique user, session of time, bounce rate. What do you dislike about Google Analytics? I found difficulty while setting up the goals for my business. What problems is Google Analytics solving and how is that benefiting you? By using google analytics, I found I received more traffic from mobile ...

Read more

YJ

YOGESH J

10/31/20

4.5 out of 5

"Different options for integrations"

What do you like best about Google Analytics? Detailed page wise analysis, where even if your site has different articles you can see the performance of each page separately What do you dislike about Google Analytics? Google Analytics does not count the exact bid requests, opportunities, and responses. Recommendations to others considering Google Analytics: Nothing, best part is its free. What problems is Google Analytics solving and how is that benefiting you? Prebid integrations are ...

Read more

Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].