Google Analytics Reviews in August 2026: User Ratings, Pros & Cons

"All the data in one place"

What do you like best about Google Analytics? The amount of granular data you can access and the different ways to view the same data. It is great to be able to determine where you can improve your site. What do you dislike about Google Analytics? It is not easy to use and requires extensive learning. Things are not self-explanatory. Recommendations to others considering Google Analytics: Do the trainings but also play around with the platform and ask a lot of questions. Google has a great ...

"one of the best free tool for website analysis and traffic analysis"

What do you like best about Google Analytics? real-time tracking and data provided of user ex- device, os all are very useful What do you dislike about Google Analytics? real-time tracking can be improved because it is limited Recommendations to others considering Google Analytics: yes What problems is Google Analytics solving and how is that benefiting you? Website speed optimization, search traffic analysis, and target user

"Great insights for your websites."

What do you like best about Google Analytics? It’s very straightforward, but I would definitely recommend that if you want to really use all its capabilities to invest time in some tutorials to learn more about all the information that it can give you. What do you dislike about Google Analytics? I actually can’t think of something that I dislike. Maybe the format of the excels that it gives you when you want to extract or download reports... but that problem is the same with every other ...

"Manager, Paid Digital Marketing"

What do you like best about Google Analytics? Google Analytics is an incredibly helpful tool that can tell you how things are working out, can improve marketing (knowing who to focus on, creating audiences, etc.), and get a better understanding of the user experience. What do you dislike about Google Analytics? The free version (which is incredibly comprehensive) may only provide a sample size of your total audience. The paid version of Google Analytics is incredibly expensive. What ...

"Top Analytics Tool for Digital Marketers"

What do you like best about Google Analytics? Google Analytics is a very valuable data source that combines standard web analytics with your own personal goals that you want to track. I have tried other analytics tools but nothing compared to this. While other tools may display your data in a prettier, cleaner way Google Analytics has it all there for you to learn about and find. The Google platform integrates very sophisticatedly, so for example I like that I can link my Tag Manager ...

"How do businesses not use Google Analytics for their website?!?"

What do you like best about Google Analytics? It is a simple way to track who is visiting my website, what they are doing, how long they are on the site, etc. What do you dislike about Google Analytics? Sometimes the information does not seem to be perfectly accurate. I compare this to social media ads we are running and the numbers do not line up. What problems is Google Analytics solving and how is that benefiting you? Google analytics really helps my business by showing me the details of ...

"The Best, Popular and Free Analytics tool"

What do you like best about Google Analytics? Free, easy to use. You ca use it for user analysis, traffic analysis, goal and e-commerce analysis. one can get lots of insights and data, that will be helpful to improve your marketing strategy. What do you dislike about Google Analytics? You cant see the keyword data. Most of the keywords are not provided. Recommendations to others considering Google Analytics: Its a free tool, if you have a website or mobile app you should setup to analyse ...

"Google analytics - great for tracking traffic"

What do you like best about Google Analytics? It helps better understand customer behavior What do you dislike about Google Analytics? There are discrepancies between GA and other platforms What problems is Google Analytics solving and how is that benefiting you? Problems: There are discrepancies between GA and other platforms Benefits: Holistic view of customer behavior and activity

"Best Analytics Service"

What do you like best about Google Analytics? Google Analytics helps in tracking traffic to your website or app. It helps understand your audience better as well by checking their language, country, type of device they use, and much more. It gives detailed analysis of everything that you need to know about the kind of audience on your website. What do you dislike about Google Analytics? I don't think there's anything I dislike about it. Recommendations to others considering Google ...

"The most power solution to analytics the website"

What do you like best about Google Analytics? Google's analysis solution is the best tool created at all times to measure how websites are shared globally with it, it is possible to measure from where people come to if they are men, women, the age range and each metric that One can imagine to obtain the necessary data to see how the business is growing and to be able to make the correct decisions when creating an ad campaign, it is the tool of all the tools What do you dislike about Google ...