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9.8

SpotScore

Google Analytics - Web Analytics Software

Google Analytics Reviews in August 2026: User Ratings, Pros & Cons

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4.56

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Google Analytics Reviews & Ratings

4.56

Excellent

Based on 2242 ratings & 2517 reviews

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Rating Distribution

Excellent

(1907)

Very Good

(549)

Good

(47)

Poor

(10)

Terrible

(4)

Spotsaas Editor’s POV

Google Analytics stands out as a highly valuable tool for businesses aiming to delve into comprehensive analytics effortlessly. Users applaud its user-friendly interface, customization options, and integration capabilities with other platforms. The in-depth insights provided, real-time data reporting, and ability to create custom reports offer a rich ...Read more

Google Analytics pros and cons

  • Provides detailed reports on website performance and user behavior.

  • Real-time analytics surface trends and visitor activity as they happen.

  • Integrates with other Google services like Ads, Search Console, and Tag Manager.

  • Tracks conversions, supports custom reports, and goal configuration.

  • Steep learning curve for beginners due to the complexity of features and vast amount of data available.

  • Challenges in navigating the platform and finding specific data, especially for new users.

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Showing 1261-1270 out of 2517

AU

Anonymous User

11/04/20

5 out of 5

"Best way to Track Web Traffic!"

What do you like best about Google Analytics? Google Analytics is great for website tracking and site traffic! What do you dislike about Google Analytics? It is fairly easy to use, but advanced website tracking takes experience in understanding. Recommendations to others considering Google Analytics: Research and thorough understanding of all its capabilities for better tracking information. What problems is Google Analytics solving and how is that benefiting you? It is a great way to track ...

Read more

AU

Anonymous User

11/04/20

4.5 out of 5

"Google Analytics Review"

What do you like best about Google Analytics? Insight on traffic flow, audience and capturing time on website What do you dislike about Google Analytics? Wish there were more direct tools to tell exactly where people were coming from and what interests they share Recommendations to others considering Google Analytics: Ensure you do ample training and work with someone who specializes in digital media if you are not familiar with it. What problems is Google Analytics solving and how is that ...

Read more

PL

Prashant L

11/04/20

4.5 out of 5

"Analytics Tool For Every Business"

What do you like best about Google Analytics? The tool is quite simple to understand and provides you with quite a lot of data points in order to improve your digital efforts. What do you dislike about Google Analytics? Nothing as such because overall this tool has improved a lot in terms of ease and usability. Recommendations to others considering Google Analytics: Please go and try it out. It's available for Free and easy to use. What problems is Google Analytics solving and how is that ...

Read more

HE

Heinrich E

11/03/20

4.5 out of 5

"One of the best analytics platforms"

What do you like best about Google Analytics? The great user interface in the admin area offers countless possibilities to control the number of visitors to the website. We can also control the SEO-related data and see where we should improve. The system always works in real time and the update works great. What do you dislike about Google Analytics? Maybe there are just too many features and it can sometimes be difficult to find the feature you are looking for. Recommendations to others ...

Read more

HE

Heinrich E

11/03/20

4.5 out of 5

"One of the best analytics platforms"

What do you like best about Google Analytics? The great user interface in the admin area offers countless possibilities to control the number of visitors to the website. We can also control the SEO-related data and see where we should improve. The system always works in real time and the update works great. What do you dislike about Google Analytics? Maybe there are just too many features and it can sometimes be difficult to find the feature you are looking for. Recommendations to others ...

Read more

HE

Heinrich E

11/03/20

4.5 out of 5

"One of the best analytics platforms"

What do you like best about Google Analytics? The great user interface in the admin area offers countless possibilities to control the number of visitors to the website. We can also control the SEO-related data and see where we should improve. The system always works in real time and the update works great. What do you dislike about Google Analytics? Maybe there are just too many features and it can sometimes be difficult to find the feature you are looking for. Recommendations to others ...

Read more

AU

Anonymous User

11/03/20

5 out of 5

"Useful for businesses."

What do you like best about Google Analytics? I like detailed statistic that Google Analytics provide. What do you dislike about Google Analytics? It is bit complicated to use it in the right way. Recommendations to others considering Google Analytics: Provide very useful analytics data for businesses. What problems is Google Analytics solving and how is that benefiting you? It is good to learn about strengths and weaknesses of your business.

AU

Anonymous User

11/02/20

5 out of 5

"A must needed tool for tracking website"

What do you like best about Google Analytics? Complete analytic information for a business website. Especially helpful for those who run Google Ad campaigns or have SEO traffic. What better analytics solution than the one Google provides. It can be a bit overwhelming for beginners but definitely a very powerful tool. What do you dislike about Google Analytics? A bit difficult for beginners and it is easy to forget things. While the basics are pretty to grasp, the hidden powers can only be ...

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SR

Smiral R

11/02/20

4.5 out of 5

"Out of the box Advanced analytics"

What do you like best about Google Analytics? Mobile platform and website both are very user friendly with great UX and UI Design. Out of the box charts for digital website data. What do you dislike about Google Analytics? There are some restrictions on number of hits and also it is said that there are privacy issues... Recommendations to others considering Google Analytics: Looking for out of box analytics? Google analytics provides a plethora of metrics without any deep configs. What ...

Read more

SR

Smiral R

11/02/20

4.5 out of 5

"Out of the box Advanced analytics"

What do you like best about Google Analytics? Mobile platform and website both are very user friendly with great UX and UI Design. Out of the box charts for digital website data. What do you dislike about Google Analytics? There are some restrictions on number of hits and also it is said that there are privacy issues... Recommendations to others considering Google Analytics: Looking for out of box analytics? Google analytics provides a plethora of metrics without any deep configs. What ...

Read more

Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].