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9.8

SpotScore

Google Analytics - Web Analytics Software

Google Analytics Reviews in August 2026: User Ratings, Pros & Cons

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4.56

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Google Analytics Reviews & Ratings

4.56

Excellent

Based on 2242 ratings & 2517 reviews

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Rating Distribution

Excellent

(1907)

Very Good

(549)

Good

(47)

Poor

(10)

Terrible

(4)

Spotsaas Editor’s POV

Google Analytics stands out as a highly valuable tool for businesses aiming to delve into comprehensive analytics effortlessly. Users applaud its user-friendly interface, customization options, and integration capabilities with other platforms. The in-depth insights provided, real-time data reporting, and ability to create custom reports offer a rich ...Read more

Google Analytics pros and cons

  • Provides detailed reports on website performance and user behavior.

  • Real-time analytics surface trends and visitor activity as they happen.

  • Integrates with other Google services like Ads, Search Console, and Tag Manager.

  • Tracks conversions, supports custom reports, and goal configuration.

  • Steep learning curve for beginners due to the complexity of features and vast amount of data available.

  • Challenges in navigating the platform and finding specific data, especially for new users.

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Showing 1121-1130 out of 2517

AU

Anonymous User

04/19/21

5 out of 5

"Valid & Trustable Analytics tool by Google"

What do you like best about Google Analytics? Insights are the most important part in this tool What do you dislike about Google Analytics? Incomplete Reports are the most dislike thing What problems is Google Analytics solving and how is that benefiting you? To Analyze the Demographics

GP

Gopalakrishnan P

04/12/21

5 out of 5

"Do have Google Analytics For your Website Growth"

What do you like best about Google Analytics? Google Analytics is a wonderful application which provides complete data Analytics of our website visitors. We can easily classify the visitors in the means of region, Sex, Operating system, Age etc.. The best part of this application is we can find the number of visitors visiting our website in all time . Must try .. What do you dislike about Google Analytics? We can find the visitors approximate nearest region only . If they give exact ...

Read more

SM

Sourabh M

04/06/21

5 out of 5

"Universal best Tool"

What do you like best about Google Analytics? Easiness to use , integrates with many visual tools , Free but has multiple features What do you dislike about Google Analytics? The sampling of the data , also micro data tracking needs complexing coding & Gtm expertises Recommendations to others considering Google Analytics: Yes I would certainly recommend this tool to multiple folks as this I have excessively used and I am sure is a boon to marketers What problems is Google Analytics solving ...

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AU

Anonymous User

02/25/21

5 out of 5

"Best free tool for analytics"

What do you like best about Google Analytics? The courses are available for free which makes it easy to learn and implement. Though it requires a little time to understand and come up with insights. What do you dislike about Google Analytics? GA4 has been released, so there is a transition required now or in near future, new interface is to be learnt but it's a just a one time thing. Recommendations to others considering Google Analytics: If you are planning to get started, complete the ...

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ET

Edwin T

02/25/21

4.5 out of 5

"The greatest visualizer to visit the web"

What do you like best about Google Analytics? Nowadays obtaining with certainty the information from a website to which we are managing or doing a service, it is vital because with this it can be oriented to which public or people the information or publicity is reaching, which improves long-term performance and You can have better results, a large part of the gratitude goes to this service that is designed to obtain a lot of information from the user who visits the web site. What do you ...

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MK

Manidipa K

02/22/21

4.5 out of 5

"A best web analytics service which is offered by google."

What do you like best about Google Analytics? google analytics is used to measure up the traffic on any particular website. so if you are an aspiring web developer or search engine optimizer you may get the exact data by linking google analytics with your website. its very easy to to link, all you want a valid gmail account in which you want to receive the data of the measured traffic of your website from google analytics. its absolutely free to use google analytics. What do you dislike ...

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AU

Anonymous User

02/21/21

5 out of 5

"A Data Junkie's Dream"

What do you like best about Google Analytics? I love the detailed nature of the reporting and how you can tell a story with the data provided What do you dislike about Google Analytics? Sometimes the setup of more complicated aspects of this program can be confusing. What problems is Google Analytics solving and how is that benefiting you? Telling a story and proving efficacy of campaigns to clients.

AU

Anonymous User

02/19/21

4.5 out of 5

"It has a lot of functions but sometimes can be overwhelming"

What do you like best about Google Analytics? How helpful is for create your specific audience (target) What do you dislike about Google Analytics? Codes and pixels are hard to find. For example, the initial one is difficult to find. Recommendations to others considering Google Analytics: Watch some videos and learn how to use it before you actually use it! What problems is Google Analytics solving and how is that benefiting you? I can track people who entered in my websites and use these ...

Read more

MP

Mariska P

02/17/21

5 out of 5

"The best - I can't imagine running an online business with GA"

What do you like best about Google Analytics? I like the panoply of options to segment with including dimensions. With the right setup, you can track anything and get all the answers to your marketing data questions What do you dislike about Google Analytics? It's a bit of a learning curve when you start using GA, but with a bit of practice, it becomes easy and fun. What problems is Google Analytics solving and how is that benefiting you? Every day and strategic marketing questions can ...

Read more

AN

Aastha N

02/17/21

4 out of 5

"A robust tool for great insights and web analytics"

What do you like best about Google Analytics? We have had a great experience with Google Analytics. It has really helped us to understand the kind of traffic we have on our website. The analytics and actionable insights that it presents are very helpful for modifying our website in order to make it better and interesting and drive more traffic to it. It also helps us understand which channels brings us the most traffic so that we can accordingly target these sources and also design our ...

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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].