Google Analytics Reviews in August 2026: User Ratings, Pros & Cons

Keep track of what’s going on with your site by using Google Analytics

PROS: I am really amazed of the information I get. I personally use Google Analytics to keep track of clicks, video plays, campaign acquisitions and events. It offers basic reporting but you can choose advanced analysis like MCF reports. I am able to set Goals up, and to get goals reports, I can see when visitors perform specific actions, trigger a conversion. Don’t worry if you are not an expert in analytics, you can ask Google on how to use Google analytics, there are great videos that ...

Keep track of what's going on with your site by using Google Analytics

PROS & CONS What are the best aspects of this product? I am really amazed of the information I get. I personally use Google Analytics to keep track of clicks, video plays, campaign acquisitions and events. It offers basic reporting but you can choose advanced analysis like MCF reports. I am able to set Goals up, and to get goals reports, I can see when visitors perform specific actions, trigger a conversion. Don’t worry if you are not an expert in analytics, you can ask Google on how to use ...

"Ease of Analyzing Traffic"

What do you like best about Google Analytics? I really like the different tabs which help in selecting the audience demographics. What do you dislike about Google Analytics? I disliked that the Google Analytics was updated but the courses related to it were not. What problems is Google Analytics solving and how is that benefiting you? Problem was to completely understand the worth of Google Analytics and benefits are to analyze the outcome after learning it 80%.

"A good, effectively free solution, but leaves much to be desired."

What do you like best about Google Analytics? Google Analytics is a very effective tool when you consider the price. the fact that you can start getting marketing analytics, all by installing a tag on your site, with no startup cost is very powerful. Also, the way its laid out, while confusing at first, becomes sortof second nature, and there is a metric tonne of insight that you can pull from the data that you can gain from its various views. What do you dislike about Google ...

"A must have for any business."

What do you like best about Google Analytics? It is one of the more accurate ways to track web traffic and figure out what areas of your website needs work or is hurting the customer journey. I am able to see exactly where my audience is coming from. Thi helps with our marketing efforts. If we see that the majority of our users are coming from Facebook then we want to analyze what we are doing right and how we can double down on our efforts. The same thing goes for the flip side. If we see ...

"Simple and easy Analytical tool"

What do you like best about Google Analytics? It has a very User-friendly interface for anyone to analyze data. What do you dislike about Google Analytics? The trial version comes with data limitations. What problems is Google Analytics solving and how is that benefiting you? Very useful to analyzie the user behaviour across website and app

"Insightful and Useful Data of Website Traffic"

What do you like best about Google Analytics? I have been using Google Analytics for more than 5 years. Google has built this platform by keeping the business owner and marketing team in mind. The tool provides in-depth data of website visitors, page performance, goals, and effectiveness of campaigns. Although tool is easy to use, Google provides a lot of training resources to learn and tackle complex data-related problems. I have learned lot from those resources and have done ...

"Very insightful metrics and easy to read"

What do you like best about Google Analytics? The many features and the customizability to see and compare date ranges you want. What do you dislike about Google Analytics? Can be overwhelming at times to find the information I am looking for Recommendations to others considering Google Analytics: Determine what your goal of it is, and decide if it's the best platform for what you want to do. What problems is Google Analytics solving and how is that benefiting you? We are analyzing our ...

"A must have for every brand"

What do you like best about Google Analytics? Easy to use. Even a non marketing background person can make his way through the app. What do you dislike about Google Analytics? The tech integrations, should be a little simplified. It is hard to sometimes configure some events from the website. I believe if this is taken care of then website management will become even simpler. I always find the linking of multiple google apps together very confusing. For eg. if one is using Google tag ...

"Best way to track and analyze Online Traffic"

What do you like best about Google Analytics? We use Google Analytics to grow our product reach and also make changes to increase the number of visitors to our Corp website. We get to know how many visitors are checking out our products and services. We can then filter it out as per region or country. We can even get information about if the end user visited our page from another app or site. Google Analytics also can track the hours that a single user spent on the website and also track ...