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9.8

SpotScore

Google Analytics - Web Analytics Software

Google Analytics Reviews in August 2026: User Ratings, Pros & Cons

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4.56

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Google Analytics Reviews & Ratings

4.56

Excellent

Based on 2242 ratings & 2517 reviews

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Rating Distribution

Excellent

(1907)

Very Good

(549)

Good

(47)

Poor

(10)

Terrible

(4)

Spotsaas Editor’s POV

Google Analytics stands out as a highly valuable tool for businesses aiming to delve into comprehensive analytics effortlessly. Users applaud its user-friendly interface, customization options, and integration capabilities with other platforms. The in-depth insights provided, real-time data reporting, and ability to create custom reports offer a rich ...Read more

Google Analytics pros and cons

  • Provides detailed reports on website performance and user behavior.

  • Real-time analytics surface trends and visitor activity as they happen.

  • Integrates with other Google services like Ads, Search Console, and Tag Manager.

  • Tracks conversions, supports custom reports, and goal configuration.

  • Steep learning curve for beginners due to the complexity of features and vast amount of data available.

  • Challenges in navigating the platform and finding specific data, especially for new users.

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Showing 1131-1140 out of 2517

JC

Jericsson C

02/14/21

4.5 out of 5

"Análisis de tráfico web y comportamiento de usuarios."

What do you like best about Google Analytics? Poder hacerle seguimiento a tu sitio web y configurar objetivos e ir evaluando la concurrencia de navegación. Cambiar estrategias que mejoren el comportamiento de tus usuarios en la web. What do you dislike about Google Analytics? Es un poco compleja la integración con el sitio web para capturar el tráfico. Recommendations to others considering Google Analytics: Recomiendo configurar la herramienta en su sitio web para realizar análisis y ...

Read more

AU

Anonymous User

02/11/21

5 out of 5

"Your BFF"

What do you like best about Google Analytics? I like the wide range of info you have access to and the fact that the more you use it, the more you discover. What do you dislike about Google Analytics? Unfortunately, it is easy to get lost and overwhelmed with all the data. Google Analytics is not ALWAYS user friendly. You have to put time and effort into it to best leverage its tools. What problems is Google Analytics solving and how is that benefiting you? Google analytics helps you ...

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D

Daniel

02/10/21

5 out of 5

Great tool for tracking visitors on your page

PROS: Google Analytics provides important information about your site visitors, and this is great tool because you can easily and effectively manage your contents. It has great set of reports and statistics tools. You will get basic reports but you are able to dive deeper into the data so you can make more advanced analysis of it. Don’t worry if you are beginner or if you don’t have any kind of knowledge about Online-anallytics tools, you have lots of videos that will help you and teach you ...

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MT

Matteo T

02/10/21

5 out of 5

"THE best tool for my Business"

What do you like best about Google Analytics? It gives you a 360° prospecting of how your digital marketing strategy can improve with simple tips. By being connected through all your social media platforms Google Analytics make it very easy even for extreme beginners like myself. What do you dislike about Google Analytics? Nothing really, works smoothly on the phone as on the pc since it collects data from Ios and Android. What problems is Google Analytics solving and how is that benefiting ...

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SS

Sumita S

02/10/21

5 out of 5

"Amazing tool for marketing research and business growth"

What do you like best about Google Analytics? The keyword tool help me to get the targeted audiences for my website. Can see the reach and engagement of audiences in my website along with the location. Also provides real-time and recent data and analysis of my website. Overall it helped me to find the appropriate client of my niche. What do you dislike about Google Analytics? There is nothing which I disliked however there should be a more user friendly interface as its quite difficult for ...

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TK

Tushar K

02/02/21

4.5 out of 5

"Analyze your website data for better decisions"

What do you like best about Google Analytics? Google Analytics is easy to use and one can create multiple reports based on their requirements and keep a track of users behaviour on the website or an app. You can view demographics data, interaction data and sales data in correlation to each other for better insights. What do you dislike about Google Analytics? The only feature i dislike is that the data gets skewed when we use a longer time period or if we have enormous traffic on the ...

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VH

Vekaas H

02/02/21

5 out of 5

"Manage your all online campaigns with Google Analytics"

What do you like best about Google Analytics? The best thing is that it does analysis for all of your web pages and presents you an accurate insight. It captures the entire traffic your web pages are generating and what exactly is happening in the background. It lets you see where are you getting your traffic from, number of hits from a particular source, how much time visitors are spending on an each page and what is the exit rate. Accordingly you can decide which social media is ...

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DM

Draupadesh M

02/02/21

5 out of 5

"Good sound of product"

What do you like best about Google Analytics? Google analytics is best to use and helpfull.It is higly secure and reliable to use.It features are easy to use which makes it userfriendly. What do you dislike about Google Analytics? Sometime data get manipulated which create integrity problem. What problems is Google Analytics solving and how is that benefiting you? We mainly used for analyze visitors on projects website.

RM

Rohit M

02/01/21

4 out of 5

"Best Tool To Analyze Website Traffic"

What do you like best about Google Analytics? I am using Google Analytics for many of my websites to analyze website traffic, user behavior, visitor information and depth analysis of users. In our company we are using Google Analytics for every website and provide some detailed reports to our clients, this tool is very useful in reaching the targeted audience and best results for our clients. Also, we can easily track various things that happen on our website, like where the visitors are ...

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S

Stanley

01/29/21

4 out of 5

I used Google Analytics on a daily basis and I am very satisfied with it

PROS: Google Analytics provides simple implementation and the dashboard is extremely easy to use and intuitive tool. You can even create various dashboards with different widgets. By doing this you can pick up one specific metric, a pie chart comparing metrics or even timeline of two metrics with the possibility to use different filters. You are able to track new medium and websites that are created for mobile device and mobile app.

Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].