Google Analytics Reviews in August 2026: User Ratings, Pros & Cons

"the best page to view my website visits"

What do you like best about Google Analytics? It is one of the most experienced pages in visualizing the data of our web pages only by placing a simple code that Google Analytics gives us to edit our page header and it can analyze each visit and multimedia reproductions on our site and that each user is attached to the data with a lot of data in a global way, that is, it does not give many personal details of the visitors, except for demographic area, time, duration of the visit, gender, ...

"Google Analytics Is A Must For Digital Marketers"

What do you like best about Google Analytics? The best thing about Google Analytics (GA) is the unmatched level of insight into your the behaviors of your website traffic that it provides. As the industry leader in digital analytics, GA offers me valuble insight into where my company's website is coming from, how long they are staying on a particular page, what pages are most popular, and more. It is very easy to create new "accounts" to monitor under one umbrella, and just as easy for our ...

"Google Analytics Is A Must For Digital Marketers"

What do you like best about Google Analytics? The best thing about Google Analytics (GA) is the unmatched level of insight into your the behaviors of your website traffic that it provides. As the industry leader in digital analytics, GA offers me valuble insight into where my company's website is coming from, how long they are staying on a particular page, what pages are most popular, and more. It is very easy to create new "accounts" to monitor under one umbrella, and just as easy for our ...

"Everything a web analytics program should be."

What do you like best about Google Analytics? Ease of use - I find Google analytics easy to use for accessing key metrics around how people interact with our website, and mobile app. Ease of access - I like the ability to access Google analytics from the comfort of my smartphone browser, without necessarily using a computer. Integrations - Google analytics integrates with multiple 3rd party software programs such as fastbase , hubspot etc . These integrations allows us to better use the ...

"Google Annalytics is the go-to tool to get actionable insights for your website"

What do you like best about Google Analytics? Google analytics tool is easy to use and leverages a drag and drop functionality to get insights about our website. Further, I can create profiles for my team members managing different aspects of content creation and website management. The tool enables us to view website visitors, ages, regions and run ad campaigns to understand our performance and enhance our presence in key markets. What do you dislike about Google Analytics? Google ...

"Great for Data Analysis but falls short"

What do you like best about Google Analytics? Google Analytics provides great data from our companies products, the reporting was customizable but limited. What do you dislike about Google Analytics? Limited reporting; we switched to Looker by Google. What problems is Google Analytics solving and how is that benefiting you? Better data reporting to track anything fro ROI to KPIs and SLAs

"My search for Digital Analytics ends on Google analytics. Best to analyze web traffic data ."

What do you like best about Google Analytics? The UI of the software is clean easy to understand and you can analyze trafic data based on user/traffic behaviours like their demographics, age, gender etc. What do you dislike about Google Analytics? Did not found anything to dislike. the web has everything to cater your analytics need What problems is Google Analytics solving and how is that benefiting you? I typicaly ran a advertisement program based on the traffic behaviour. Campaign ...

"Effective web analytics platform with AI embedded"

What do you like best about Google Analytics? Reports development, real time audience tracking, KPIs tracking, insights generation, integration with other platforms, reports sharing, privacy setups and intuitive interface What do you dislike about Google Analytics? It is sometimes difficult to track all users due to privacy reasons, it requires gmail credentials to log in, lacks automation capabilities and sometimes has a learning curve for users Recommendations to others considering Google ...

"Effective web analytics platform with AI embedded"

What do you like best about Google Analytics? Reports development, real time audience tracking, KPIs tracking, insights generation, integration with other platforms, reports sharing, privacy setups and intuitive interface What do you dislike about Google Analytics? It is sometimes difficult to track all users due to privacy reasons, it requires gmail credentials to log in, lacks automation capabilities and sometimes has a learning curve for users Recommendations to others considering Google ...

"Powerful analytics platform"

What do you like best about Google Analytics? Super powerful analytics platform, easy integration with many website types. What do you dislike about Google Analytics? Sometime gives too much data and you can get lost in the data What problems is Google Analytics solving and how is that benefiting you? Google analytics helps to determine how your website is performing and it works really well at it. Because it's a standard in the industry it works really well and people know how to use it.