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9.8

SpotScore

Google Analytics - Web Analytics Software

Google Analytics Reviews in August 2026: User Ratings, Pros & Cons

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4.56

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Google Analytics Reviews & Ratings

4.56

Excellent

Based on 2242 ratings & 2517 reviews

Are you using Google Analytics?

Rating Distribution

Excellent

(1907)

Very Good

(549)

Good

(47)

Poor

(10)

Terrible

(4)

Spotsaas Editor’s POV

Google Analytics stands out as a highly valuable tool for businesses aiming to delve into comprehensive analytics effortlessly. Users applaud its user-friendly interface, customization options, and integration capabilities with other platforms. The in-depth insights provided, real-time data reporting, and ability to create custom reports offer a rich ...Read more

Google Analytics pros and cons

  • Provides detailed reports on website performance and user behavior.

  • Real-time analytics surface trends and visitor activity as they happen.

  • Integrates with other Google services like Ads, Search Console, and Tag Manager.

  • Tracks conversions, supports custom reports, and goal configuration.

  • Steep learning curve for beginners due to the complexity of features and vast amount of data available.

  • Challenges in navigating the platform and finding specific data, especially for new users.

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Showing 1051-1060 out of 2517

AU

Anonymous User

07/12/21

4 out of 5

"Great information once set up"

What do you like best about Google Analytics? I love the detailed analysis you can have of traffic on your website What do you dislike about Google Analytics? Getting it set up on your website to start reviewing. Recommendations to others considering Google Analytics: Be sure you have the time to get it set up when starting- it doesn't take too long but you will want to ensure it's on every page. What problems is Google Analytics solving and how is that benefiting you? Being able to see ...

Read more

JD

Jeffrey D

07/12/21

5 out of 5

"Google Analytics - Website Data for the Novice"

What do you like best about Google Analytics? Google Analytics is one of the free tools provided by Google to help you measure website traffic, It is easy to install and relatively easy to use. Many of the metrics you want to observe are already accessible and Google makes it easy to automate reporting this data via email. The more you use it the more you realize the amount of data available to you to help you improve your organic search results as well as track your other marketing efforts ...

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AU

Anonymous User

07/12/21

4.5 out of 5

"Great way to easily analyze website performance data"

What do you like best about Google Analytics? It's very user-friendly and easy to navigate, especially for those with limited reporting experience. What do you dislike about Google Analytics? I wish there were a bit more granularity into attributing a path to click or conversion between events and demographics. Recommendations to others considering Google Analytics: I recommend listing your events and conversions ahead of time so that you can create them immediately and not lose any ...

Read more

OB

Ouali B

07/12/21

3.5 out of 5

"@Ouali reviewing Google Analytics platform"

What do you like best about Google Analytics? Let's start with it's free, and basically, what I like the most is the multiple features it brings me at no cost; there is better, and there is worst. I think Google Analytics is a great tool enough for anyone's traffic analysis needs. Recommended! What do you dislike about Google Analytics? The tools needs a UX redesign, maybe simplifing and removing certain features. Recommendations to others considering Google Analytics: Start with GA, ...

Read more

AU

Anonymous User

07/12/21

4.5 out of 5

"Helpful information for our business"

What do you like best about Google Analytics? I like that I can run reports for my business and see traffic, time per visit per page and other statistics regarding customer usage. What do you dislike about Google Analytics? It takes a lot of time to generate data reports. What problems is Google Analytics solving and how is that benefiting you? Understanding user experience

AU

Anonymous User

07/12/21

4.5 out of 5

"Great way to easily analyze website performance data"

What do you like best about Google Analytics? It's very user-friendly and easy to navigate, especially for those with limited reporting experience. What do you dislike about Google Analytics? I wish there were a bit more granularity into attributing a path to click or conversion between events and demographics. Recommendations to others considering Google Analytics: I recommend listing your events and conversions ahead of time so that you can create them immediately and not lose any ...

Read more

AU

Anonymous User

07/12/21

4.5 out of 5

"Helpful information for our business"

What do you like best about Google Analytics? I like that I can run reports for my business and see traffic, time per visit per page and other statistics regarding customer usage. What do you dislike about Google Analytics? It takes a lot of time to generate data reports. What problems is Google Analytics solving and how is that benefiting you? Understanding user experience

JP

Jamie P

07/12/21

4.5 out of 5

"Great insights for your website!"

What do you like best about Google Analytics? The ability to quickly see how my website is doing and what content people are looking at the most helps me make decisions about marketing and future content. What do you dislike about Google Analytics? There are frequent updates to the layout (which is excellent), but it may take a few moments to find what you're looking for when it does get updated. What problems is Google Analytics solving and how is that benefiting you? We can see what ...

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AU

Anonymous User

07/08/21

5 out of 5

"Simple but Comprehensive"

What do you like best about Google Analytics? This platform is simple and user friendly but offers such data collection, tracking, and analytics. What do you dislike about Google Analytics? While simple to set up, it can be easy to incorrectly input the tracking codes on your sites. What problems is Google Analytics solving and how is that benefiting you? Tracking website traffic, user behavior metrics, and lead generation

AU

Anonymous User

07/01/21

4 out of 5

"Powerful! So much information"

What do you like best about Google Analytics? Google Analytics is the most inclusive and powerful marketing and analytics tool. It covers the data that facebook misses and fills in the gaps of email marketing. What do you dislike about Google Analytics? There is so much data in GA that it's sometimes hard to find precisely what you're looking for. What problems is Google Analytics solving and how is that benefiting you? Tracking customer data and understanding their flow through a site and ...

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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].