NEWJoin 2M+ software buyers|Get Weekly Insights, Trends & Expert PicksSubscribe free →

Spotsaas logo

9.8

SpotScore

Google Analytics - Web Analytics Software

Google Analytics Reviews in August 2026: User Ratings, Pros & Cons

Unlock the power of website analytics.

4.56

Add to compare

Google Analytics offers custom pricing plan

Try for Free

Google Analytics Reviews & Ratings

4.56

Excellent

Based on 2242 ratings & 2517 reviews

Are you using Google Analytics?

Rating Distribution

Excellent

(1907)

Very Good

(549)

Good

(47)

Poor

(10)

Terrible

(4)

Spotsaas Editor’s POV

Google Analytics stands out as a highly valuable tool for businesses aiming to delve into comprehensive analytics effortlessly. Users applaud its user-friendly interface, customization options, and integration capabilities with other platforms. The in-depth insights provided, real-time data reporting, and ability to create custom reports offer a rich ...Read more

Google Analytics pros and cons

  • Provides detailed reports on website performance and user behavior.

  • Real-time analytics surface trends and visitor activity as they happen.

  • Integrates with other Google services like Ads, Search Console, and Tag Manager.

  • Tracks conversions, supports custom reports, and goal configuration.

  • Steep learning curve for beginners due to the complexity of features and vast amount of data available.

  • Challenges in navigating the platform and finding specific data, especially for new users.

Filter results

Sort by :

Relevance
Relevance
Highest-Rated
Lowest-Rated
Least-Recent
Most-Recent

Share this page

Showing 1071-1080 out of 2517

CS

Colton S

06/24/21

4.5 out of 5

"The best and worst of Google Analytics"

What do you like best about Google Analytics? quick and easy tool for running custom reports and data analysis on a variety of key performance indicators What do you dislike about Google Analytics? some of the predictive insights are difficult to contextualize What problems is Google Analytics solving and how is that benefiting you? Solve the problem of proving value in our work to an external partner through data

PB

prateek b

06/24/21

5 out of 5

"Best Reliable analytic tool so far"

What do you like best about Google Analytics? simple interface, free for general use, most reliable tool for analytic in the world What do you dislike about Google Analytics? as of now, I don't have any issue with this. it is a free tool for general purposes, in the future, it should remain the same. What problems is Google Analytics solving and how is that benefiting you? analysis of traffic for my websites and blogs.

AU

Anonymous User

06/24/21

5 out of 5

"Great Product & Very Helpful!"

What do you like best about Google Analytics? I like the automated updates they send and how detailed they are in the analytics part of it. You can easily tell if a post or a change in the way we've been marketing has been driving more traffic to our website. What do you dislike about Google Analytics? I really haven't experienced any! It's great! What problems is Google Analytics solving and how is that benefiting you? I've realized from a marketing standpoint, you can see when something ...

Read more

AU

Anonymous User

06/24/21

5 out of 5

"Google Analytics is a marketing essential for website data insights"

What do you like best about Google Analytics? Google Analytics is an all-in-one integrated analytics platform that provides great detail about your website(s) visitors. What do you dislike about Google Analytics? I dislike the fact that Google Data Studio is not integrated with Google Analytics. However, Data Studio does allow to connect easily for dashboard creation, which is way cool. I've created some great dashboards in Data Studio that pull in data from Google Analytics. What problems ...

Read more

CS

Colton S

06/24/21

4.5 out of 5

"The best and worst of Google Analytics"

What do you like best about Google Analytics? quick and easy tool for running custom reports and data analysis on a variety of key performance indicators What do you dislike about Google Analytics? some of the predictive insights are difficult to contextualize What problems is Google Analytics solving and how is that benefiting you? Solve the problem of proving value in our work to an external partner through data

AU

Anonymous User

06/23/21

5 out of 5

"Know who visits your website and why"

What do you like best about Google Analytics? I like that google allows me to make educated decisions about websites based on facts and analytics. What do you dislike about Google Analytics? It can be kind of confusing your first few times inside the platform. Also google support is definitely not the best. Recommendations to others considering Google Analytics: Look at youtube videos and guides online to really learn how powerful this tool can be. What problems is Google Analytics solving ...

Read more

JS

Joseph S. K

06/23/21

5 out of 5

"The best tool for getting data for website performance, traffic and conversion"

What do you like best about Google Analytics? I like that Google keeps improving the product. I like that it integrates seamlessly with my websites without very much coding work. It gives me all the data our online shops need to make decisions quickly. What do you dislike about Google Analytics? I dislike the speed issues that the code can cause on your site. You have to defer the loading of the script. Other than that, there are no more complaints. Recommendations to others considering ...

Read more

AU

Anonymous User

06/23/21

4.5 out of 5

"Used GA for traffic analysis and marketing attribution in 3 different companies"

What do you like best about Google Analytics? It has a free version which gives you a lot of features What do you dislike about Google Analytics? The paid version is too expensive for small companies to use What problems is Google Analytics solving and how is that benefiting you? To see the traffic trend from different channels

AU

Anonymous User

06/23/21

4 out of 5

"Most Basic, Easy to Use Ecommerce Analytics Platform"

What do you like best about Google Analytics? GA has the most basic functions needed to understand your ecommerce business. It's easy to learn and gives a good basic understanding of your business. It also is so widely used that many businesses have integrations with it. What do you dislike about Google Analytics? It's not very advanced when it comes to analytics. You can only really look at the most basic ecommerce analytics on this platform, and while you can tweak it very manually to get ...

Read more

AU

Anonymous User

06/23/21

4.5 out of 5

"Used GA for traffic analysis and marketing attribution in 3 different companies"

What do you like best about Google Analytics? It has a free version which gives you a lot of features What do you dislike about Google Analytics? The paid version is too expensive for small companies to use What problems is Google Analytics solving and how is that benefiting you? To see the traffic trend from different channels

Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].