Google Analytics Reviews in August 2026: User Ratings, Pros & Cons

"Great tools but not user friendly"

What do you like best about Google Analytics? I like all of the tools you have to do in depth analyis of your website What do you dislike about Google Analytics? The tool is hard to master and not user-friendly. There are also long delays when trying to run a report for a lot of data What problems is Google Analytics solving and how is that benefiting you? Trying to look at conversion rates on pages and where traffic is coming from.

"Google Analytics is a great program!"

What do you like best about Google Analytics? I'm new to E-commerce selling and everything seemed overwhelming. I wanted to track and analyze things, so I used Google analytics. It was very simple to use and install and to learn the software. It is very informative and collects the data I need and displays everything in a simple way even I can understand! Haha! Another google win! What do you dislike about Google Analytics? Honestly, there isn't anything I dislike about the program. So I ...

"Still the best for analytics"

What do you like best about Google Analytics? The platform is easy to use and still manages to be extremely robust. Most accurate information because it's coming from the most robust search platform in the world. What do you dislike about Google Analytics? There's not much to dislike about Google Analytics, but you do have to spend a lot of time in the beginning to get it set up. What problems is Google Analytics solving and how is that benefiting you? GA makes it easy to find the holes and ...

"Daily Google Analytics User"

What do you like best about Google Analytics? Comprehensive and customizable filters allow us to conduct thorough analysis of our traffic and users What do you dislike about Google Analytics? Data consistency and reliability isn't always accurate. What problems is Google Analytics solving and how is that benefiting you? Monitor traffic trends and discover optimization opportunities. GA enables us to track paid and organic acquisition channels for campaign optimization.

"Google Analytics the master of data representation"

What do you like best about Google Analytics? Conversion is the best way of understanding the value of each and every visitor of the website who undergo a certain marketing funnel of our business. I can't stay without saying thanks to Google. It's FREE. What do you dislike about Google Analytics? Setting up Dashboard for a particular event is very complex and there's no proper training beginners available out there with respect quick and easy explanation. Recommendations to others ...

"Industry standard web analytics tool"

What do you like best about Google Analytics? Google Analytics allows you to track the behavior of your website visitors which is super important for any digital marketing activities. What do you dislike about Google Analytics? Google Analytics operates in terms of sessions rather than unique visitors which is not really handy. What problems is Google Analytics solving and how is that benefiting you? With the help of Google Analytics, we can see what pages/content is the most compelling for ...

"Industry standard web analytics tool"

What do you like best about Google Analytics? Google Analytics allows you to track the behavior of your website visitors which is super important for any digital marketing activities. What do you dislike about Google Analytics? Google Analytics operates in terms of sessions rather than unique visitors which is not really handy. What problems is Google Analytics solving and how is that benefiting you? With the help of Google Analytics, we can see what pages/content is the most compelling for ...

"Google Analytics Review"

What do you like best about Google Analytics? It is the best way to analyze the website traffic, in terms of charts and other measuring criteria it does really help in analyzing the data more deeply. Mutliple widgets , dashboards, charts and filtering are really good features. What do you dislike about Google Analytics? It does not filter out the traffic from spam bots, guide is missing so it makes learning it slow. Recommendations to others considering Google Analytics: I will highly ...

"Great insights for your website!"

What do you like best about Google Analytics? The ability to quickly see how my website is doing and what content people are looking at the most helps me make decisions about marketing and future content. What do you dislike about Google Analytics? There are frequent updates to the layout (which is excellent), but it may take a few moments to find what you're looking for when it does get updated. What problems is Google Analytics solving and how is that benefiting you? We can see what ...

"Very useful"

What do you like best about Google Analytics? It's a free service provided by Google that gives you so many insights into understanding the marketing channels that drive your business. You can check stats by date, device, a particular marketing campaign and so much more. You can see where your marketing efforts are working and where they might need improvement. Analytics works in tandem with Google Ads and Search Console. By using all three together, you can get a robust idea of queries ...