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9.8

SpotScore

Google Analytics - Web Analytics Software

Google Analytics Reviews in August 2026: User Ratings, Pros & Cons

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4.56

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Google Analytics Reviews & Ratings

4.56

Excellent

Based on 2242 ratings & 2517 reviews

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Rating Distribution

Excellent

(1907)

Very Good

(549)

Good

(47)

Poor

(10)

Terrible

(4)

Spotsaas Editor’s POV

Google Analytics stands out as a highly valuable tool for businesses aiming to delve into comprehensive analytics effortlessly. Users applaud its user-friendly interface, customization options, and integration capabilities with other platforms. The in-depth insights provided, real-time data reporting, and ability to create custom reports offer a rich ...Read more

Google Analytics pros and cons

  • Provides detailed reports on website performance and user behavior.

  • Real-time analytics surface trends and visitor activity as they happen.

  • Integrates with other Google services like Ads, Search Console, and Tag Manager.

  • Tracks conversions, supports custom reports, and goal configuration.

  • Steep learning curve for beginners due to the complexity of features and vast amount of data available.

  • Challenges in navigating the platform and finding specific data, especially for new users.

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Showing 1021-1030 out of 2517

IT

Irina T

07/19/21

5 out of 5

"Great software for tracking"

What do you like best about Google Analytics? They make it easy to set up; they make it easy to track everything, making it easy to learn. What do you dislike about Google Analytics? You do have to spend some time learning the software and learning to get around it. What problems is Google Analytics solving and how is that benefiting you? Tracking traffic campaigns! Knowing where your traffic is coming from. It's great

AU

Anonymous User

07/19/21

5 out of 5

"I am using google analytics for so long to measure performance and traffic of my websites and blogs."

What do you like best about Google Analytics? Realtime traffic and conversion are the powerful features. What do you dislike about Google Analytics? Nothing but some time realtime traffic coming slower then usually... What problems is Google Analytics solving and how is that benefiting you? I am mostly using it to monitor conversation

AS

AKIHIRO S

07/19/21

4 out of 5

"It is a good tool, but a lot of people gave up using it"

What do you like best about Google Analytics? If you know how to set it, it will be super usefull What do you dislike about Google Analytics? A lot of setting doesnt really have a guide line. What problems is Google Analytics solving and how is that benefiting you? I can track my user movement so that I can improve mt site.

SE

Sara E

07/18/21

4.5 out of 5

"Great free analytics tool"

What do you like best about Google Analytics? I love the fact that I can track views on my blog from the time it was created. I can see where my audience comes from (location), how they came to my blog (eg. social media, Google etc), their demographics and many other vital figures. I can also see which blog pages get the most views and where the views come from. What do you dislike about Google Analytics? It's not always easy to find the information you are looking for. The interface could ...

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JS

Jessica S

07/18/21

4.5 out of 5

"Web metrics platform that is the easiest and best to use"

What do you like best about Google Analytics? Google Analytics can almost entirely help you succeed online. Provides comprehensive visitor information about your website, allowing you to understand how your website is being used. With Google Analytics, I can track various conversions and events for you based on real-time reports and custom data. What do you dislike about Google Analytics? If you do not have some basic knowledge, you will have difficulty using this solution. Recommendations ...

Read more

RF

Rachid F

07/18/21

4.5 out of 5

"review of Google analytics"

What do you like best about Google Analytics? Google Analytics provides an incredible amount of data for bloggers. Their easy-to-understand charts show the real-time number of users and sessions. You can select the period you would like to analyze and even compare it to similar past periods. The tool is excellent to judge how well your website performs: - new visitors vs. returning visitors, - Number of page visits by a user, - Earning by page, - Revenue per page (RPM)...etc. I find the ...

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PK

Panayiotis K

07/18/21

4.5 out of 5

"All the insights you need for your site"

What do you like best about Google Analytics? Google Analytics provides a lot of information about everything you need to know about your site to make the right decisions. What do you dislike about Google Analytics? Nothing, I am pretty happy with the product, and best of all, it is free. What problems is Google Analytics solving and how is that benefiting you? With GA, I can understand who my customers are and create personas, what works and what doesn't in my marketing efforts. The more ...

Read more

ER

Ettore R

07/17/21

4.5 out of 5

"The best tool for website and app traffic analysis"

What do you like best about Google Analytics? Google Analytics represents the best for those who want to analyze in detail the traffic of their website, of their app, constantly checking what happens to their work. Undoubtedly the most beneficial aspect is the fact that this powerful analysis tool is entirely free. Furthermore, for those who own e-commerce, it represents a valid tool to know the origin of the traffic and evaluate the acquisition costs What do you dislike about Google ...

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KW

Kaitlyn W

07/17/21

4.5 out of 5

"Full visibility into site traffic"

What do you like best about Google Analytics? Google Analytics gives you a ton of information about visitors to your site. As a marketer, I can find the information I need to make data based decisions for my clients. What do you dislike about Google Analytics? There is a new version coming out that at this point, I dont believe it is as user friendly as the current version. What problems is Google Analytics solving and how is that benefiting you? We are identifying which sources are ...

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AU

Anonymous User

07/16/21

5 out of 5

"Can't live without Google analytics"

What do you like best about Google Analytics? I love the information and ability to target market based on trial and Error What do you dislike about Google Analytics? I don't dislike anything. I love it all What problems is Google Analytics solving and how is that benefiting you? I am cutting out wasted marketing thats is wasting money.

Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].