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9.8

SpotScore

Google Analytics - Web Analytics Software

Google Analytics Reviews in August 2026: User Ratings, Pros & Cons

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4.56

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Google Analytics Reviews & Ratings

4.56

Excellent

Based on 2242 ratings & 2517 reviews

Are you using Google Analytics?

Rating Distribution

Excellent

(1907)

Very Good

(549)

Good

(47)

Poor

(10)

Terrible

(4)

Spotsaas Editor’s POV

Google Analytics stands out as a highly valuable tool for businesses aiming to delve into comprehensive analytics effortlessly. Users applaud its user-friendly interface, customization options, and integration capabilities with other platforms. The in-depth insights provided, real-time data reporting, and ability to create custom reports offer a rich ...Read more

Google Analytics pros and cons

  • Provides detailed reports on website performance and user behavior.

  • Real-time analytics surface trends and visitor activity as they happen.

  • Integrates with other Google services like Ads, Search Console, and Tag Manager.

  • Tracks conversions, supports custom reports, and goal configuration.

  • Steep learning curve for beginners due to the complexity of features and vast amount of data available.

  • Challenges in navigating the platform and finding specific data, especially for new users.

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Showing 1011-1020 out of 2517

CG

Chris G

07/27/21

4 out of 5

"Great insights if you know what to look for"

What do you like best about Google Analytics? I've had more information at my fingertips than ever before. I can learn so much about who's coming to the site and better understand how I can reach them better. What do you dislike about Google Analytics? With all this information comes a steep learning curve to truly understand how to use it. It's a bit difficult (at first) to understand what everything means if you don't have a background in Marketing or some type of analytics. What problems ...

Read more

AU

Anonymous User

07/26/21

4 out of 5

"Industry Standard in Digital Marketing"

What do you like best about Google Analytics? The multitude of data points that are referenced for any reporting What do you dislike about Google Analytics? The inability to filter data points by multiple dimensions What problems is Google Analytics solving and how is that benefiting you? Understand the path to conversion from organic and paid media campaigns via our clients' websites

AU

Anonymous User

07/23/21

5 out of 5

"Google Analytics Helps Keep Your Website Moving Ahead"

What do you like best about Google Analytics? Easy to read the summary from month to month on website statistics. What do you dislike about Google Analytics? I would like to have more specific details on website performance, such as particular page statistics. What problems is Google Analytics solving and how is that benefiting you? I like using google analytics to track progress in reaching out and networking to bring more viewers to my website.

AU

Anonymous User

07/22/21

4.5 out of 5

"Google Analytics helps us making our advertising decisions"

What do you like best about Google Analytics? The tool allows us to see how many people went onto our website from various ads. What do you dislike about Google Analytics? It is a bit limited in the ability to pull reports, all based on naming utms. What problems is Google Analytics solving and how is that benefiting you? Helps solve where we should be advertising to bring in most traffic. Realized you can add cost source into plan.

RG

Ricardo G

07/22/21

4.5 out of 5

"Herramienta que te ayuda a realizar un análisis detallado, tanto en tiempo real como el histórico."

What do you like best about Google Analytics? Lo que más me gusta de esta herramienta es que te deja interacuar con las diferentes variables de analisis, asi como la posibilidad de ver o minotorear en tiempo real los usuarios y dispositivos conectados en determinado tiempo. Te da una visión de como va tu negocio en cuanto a visitas al sitio y crecimientos esta herramienta llega a un nivel tan detallado que te dice que página o título de la página estan visitando mas, las interacciones que ...

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AU

Anonymous User

07/21/21

4.5 out of 5

"Start using Analytics"

What do you like best about Google Analytics? Google Analytics is something that all businesses should start implementing in their marketing. Analytics will help you to target your customers more effectively. You will be able to retarget customers that leave your site and increase your brand exposure. Strongly suggest that you consider Analytics for your next marketing meeting, if you haven't already done so. What do you dislike about Google Analytics? The honest truth is, at first it may ...

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AW

Alaina W

07/21/21

4.5 out of 5

"Google Analytics: The Perfect Website Tracker"

What do you like best about Google Analytics? I like using Google Analytics when I am on the go. It's perfect for me when I want to check out how many users are on my website in real-time. What do you dislike about Google Analytics? The only downside to using Google Analytics is that I wish there were ways to look at "Keywords" users gravitated towards. Recommendations to others considering Google Analytics: - Use custom alerts to receive notifications - Determine and create specific ...

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AZ

Ali Zein A

07/21/21

2 out of 5

"Google Analytics"

What do you like best about Google Analytics? i think the potential of knowing how to use it and implement in your business is vital. But way too hard to understand and navigate, highly complex platform and confusing What do you dislike about Google Analytics? Its extremely complicated and not user friendly at all. It takes a very knowledgable and skilled person to be able to navigate this platform and understand the tools, the terminology used. There is also no real useful support to ...

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BT

Ben T

07/20/21

5 out of 5

"The Original and Best analytics that every business needs to use daily"

What do you like best about Google Analytics? The sheer amount of data available makes it a no-brainer to use for every online business / website / marketer. What do you dislike about Google Analytics? It can be tough to navigate and the user needs a good understanding of the platform before being able to use it well. Recommendations to others considering Google Analytics: You need to use it, or pay somebody else to use it on your behalf. A no-brainer. What problems is Google Analytics ...

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JP

Jyotirmaya P

07/19/21

5 out of 5

"Best analytics for your application"

What do you like best about Google Analytics? 1. First of all, this is an entirely free service from Google. 2. Easy to set up for application on any platform like web, android, and ios. 3. Support various industries and can tailor the analytics based on the industry. 4. Real-time monitoring of users on the application and the dashboard is quite spectacular. 5. Easy to use reports, and they are configurable as per need. 6. Easy to view and understand graphs and charts for the ...

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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].