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Last updated:

9.8

SpotScore

Google Analytics - Web Analytics Software

Google Analytics Pricing Plans in 2026

Unlock the power of website analytics.

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User Ratings

4.56

(Based on 2242 reviews)

Trusted by 2M+ software buyers annually.

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Main Features

  • Alert Notifications
  • Campaign Management
  • Conversion Tracking
  • Event Tracking

Pricing

  • Google Analytics offers custom pricing plan

Try for Free

Google Analytics Pricing

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"Provides detailed reports on website performance and user behavior."

Free Trial

Not available

Starting Price

Custom pricing

Free Plan

✓ Free forever

Pricing Model

FreemiumQuotation Based
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How much does Google Analytics cost?

Google Analytics

Individuals & small teams

  • Multiple data collection options across websites, apps, and internet-connected devices

  • Data access via mobile app, API, email notifications, and more

  • Advanced site and app reporting and segmentation (including real-time and user-centric reporting)

  • Native data onboarding integrations with Google Ads, AdSense, and Search Console (formerly Webmaster Tools)

  • Native remarketing integrations with Google Ads

  • Basic Funnel reporting

  • Basic Attribution modeling

  • Number of views per web property: Max 200

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Google Analytics 360

Growing teams & enterprises

  • Multiple data collection options across websites, apps, and internet-connected devices

  • Data access via mobile app, API, email notifications, and more

  • Advanced site and app reporting and segmentation (including real-time and user-centric reporting)

  • Native data onboarding integrations with Google Ads, AdSense, Ad Manager, Display & Video 360, Search Ads 360, Campaign Manager 360, and Search Console (formerly Webmaster Tools) DoubleClick Bid Manager, DoubleClick Campaign Manager, DoubleClick for Publishers, and DoubleClick Search

  • Native remarketing integrations with Google Ads and Display & Video 360 Network, and DoubleClick Bid Manager

  • Integration with Google BigQuery

  • Analytics 360 audience sharing to Salesforce Marketing Cloud

  • Advanced Analysis

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Get Started

Need a plan for 50+ users?

Get volume pricing, dedicated onboarding, and a custom contract. Switching from another tool? Google Analytics supports data import to get you set up quickly.

Talk to Sales →

Pricing sourced from Google Analytics's official website as of May 2026. For the latest pricing, visit their website.

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Frequently Asked Questions (FAQs)

Stuck on something? We're here to help with all the questions and answers in one place.

Google Analytics offers a free plan (Freemium) with core features at no cost. You can upgrade to a paid plan anytime to unlock advanced features and higher limits.

Google Analytics offers Freemium, Quotation Based pricing. View all Google Analytics pricing plans →

The starting price is not disclosed by Google Analytics. You can visit Google Analytics pricing page to get the latest pricing.

Yes, Google Analytics offers a free plan (Freemium) so you can start using core features at no cost. Paid plans unlock advanced functionality.

Annual billing discounts vary by plan. Visit Google Analytics's pricing page to compare monthly vs annual rates.

Most SaaS products including Google Analytics allow you to cancel your subscription at any time. For monthly plans, cancellation typically takes effect at the end of the current billing cycle. For annual plans, refund policies vary — check Google Analytics's terms or contact their support team for details.

Google Analytics offers a free tier or trial that works well for small teams and startups just getting started. As you grow, paid plans provide more capacity and advanced features. See all plans to find the best fit.

Help & Contact

Google Analytics Support Options

Phone+1 650-253-0000
Customer ServiceOnline
LocationMountain View, California

Connect with Google Analytics

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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].