Popular alternatives include Outgrow, ActiveCampaign, CleverTap, Moosend and 7Engage.
Key factors include Website Visitor Tracking, Email Drip Campaigns, Channel Management, Campaign Segmentation, Analytics (ROI Tracking) and pricing.
Tools like CleverTap, ActiveCampaign, Adobe Marketo Engage, Kajabi and SharpSpring are best for small businesses for Marketing Automation Software.