Drip Reviews in June 2026: User Ratings, Pros & Cons

User friendly visual automation builder

What do you like best? The visual nature of workflows makes it really easy to see the journey people will take. What do you dislike? The email builder (inclduing the visual builder) still lags behind Mailchimp and klaviyo. An upgraded email builder would, in my mind, put drip.com miles ahead of the competition. Recommendations to others considering the product: Understand that the visual builder has significant limitations. Integration with woocommerce, shopify, and other ...

Mostly good - few things I’d change

What do you like best? I love the reporting - DRIP shows you dollars contributed from your mail campaign which gives you something measurable. What do you dislike? I wish it was more customizable without having to do HTML. Sometimes my campaign emails turn out weird with the way it is setup. Also DRIP can be quite complicated to setup What problems are you solving with the product? What benefits have you realized? Problems solved are email campaigns that are shoppable . I ...

A great and easy way to communicate

What do you like best? All the features are very easy to use, especially the new broadcast split testing tool. A much needed and welcomed addition. What do you dislike? Sometimes the interface lags and have to refresh the page, in particular when navigating the workflows. Would be great to get additional features to split testing in workflow. What problems are you solving with the product? What benefits have you realized? Easier management of our email database, and ...

Love this for E-Commerce

What do you like best? Reporting and workflows for Shopify campaigns, also with Facebook Ads integration What do you dislike? A little bit complex at first, a lot of step by step video would appreciate it Recommendations to others considering the product: Ideal for E-Commerce, easy to use with Shopify and Facebook. What problems are you solving with the product? What benefits have you realized? E-Commerce automation

Very Powerful and Clean Interface.

What do you like best? I like the clean UI and analytics. It's very refreshing to see simplicity on my dashboard. What do you dislike? I dislike that there is no drag & drop feature for the Workflows. Recommendations to others considering the product: Drip is a very powerful marketing and automation tool for nurturing, broadcasting and analyzing your conversions and conversations. What problems are you solving with the product? What benefits have you realized? ...

Very happy with their service

What do you like best? I love that you can create automated email chains for all sorts of events that can happen on your website or behaviors customers take. I love how you can add customers to Facebook audiences in these chains and make use of a/b split testing What do you dislike? I wish there were a bit more tutorials to watch on even more strategies that could be used. Though the tutorials that are available are extremely well done and cover all the basics! Recommendations ...

Great system, very robust, outstanding reporting, little bit of a learning curve

What do you like best? The system can really do so much between workflows, automation, and broadcasts/campaigns. The support is excellent and it connects to a number of outside systems to control flow and collect email addresses. The reporting on broadcasts is really stellar! It's super easy to build campaigns with the template builder and you can do split-testing for both subject lines and design, which is very helpful. Also, love that it ties in seamlessly with our ticketing software ...

Great marketing automation platform for ecom businesses

What do you like best? Focus on ecommerce for new features, revenue reporting, event-based automations, robust integrations What do you dislike? Lack of POS integrations, difficult to track offline conversions, can't store contacts without email addresses. no native SMS functionality Recommendations to others considering the product: If you are looking for a lightweight, but powerful ecommerce-focused marketing automation platform, Drip is the way to go. If you are looking ...

Already recommending Drip

What do you like best? Drip has advanced functionality which is impressive. It’s easy to use and tech support has been fast and thorough. What do you dislike? I’d love more flexibly on campaign settings and how these relate to unsubscribes. So the first email can be transactional in a campaign and then it can switch to commercial. What problems are you solving with the product? What benefits have you realized? Drip let’s me look after customers and potential customers with ...

The best email marketing tool I've used.

What do you like best? The depth of automation but ease of use. What do you dislike? I haven't seen an easy way to send one off emails to a list. What problems are you solving with the product? What benefits have you realized? Being able to automatically respond to users while building new lists is amazing. The compatibility with other software that I use to integrate is great.