Drift Review: Is It The Right Conversational Marketing Software For Your Team?
Best for SMB teams · Mid-market · Enterprise
Free Plan Available
GDPR
SOC 2Drift offers custom pricing plan
Zenefits
Tenable
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Integrates with
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Salesforce Marketing Cloud Account Engagement (formerly Pardot)Overview
Pricing
Features
Buyer feedback
Alternatives
Integrations
Customers
Media
Security & Compliance
Support
FAQ
Blogs
What is Drift?
Drift is a conversational marketing platform that uses AI-powered chatbots to engage website visitors and qualify leads in real time for B2B marketing and sales teams. It replaces static lead capture forms with live chat interactions that route qualified prospects directly to sales reps.
Pricing
Drift offers custom pricing plan
Best For
Suited for solo users, small teams, SMBs, and enterprise
Security & Compliance
SOC 2GDPRSSO & MFA supported
Platform
Web + mobile app (iOS & Android)
Drift Software Demo
Drift was reviewed internally using user feedback, in-house testing, and market research to assess its performance, reliability, and user experience. Learn how we review products and our evaluation process.
Who should consider Drift
- Use cases
- B2B SaaS companies, Sales teams, Customer support teams
- Team types
- Marketing managers, Sales development representatives
- Company size
- 51-500 employees, 1001+ employees
- Workflow style
- Flexible and configurable
- Setup complexity
- Medium
Why teams choose Drift
Robust conversational marketing features
Strong integration capabilities with CRM and marketing tools
Effective lead qualification and routing
Is Drift right for you?
Best for B2B teams needing advanced conversational marketing and lead qualification.
Choose Drift if
- You are a mid-to-large B2B SaaS company with dedicated sales and marketing teams.
- You require strong CRM and marketing tool integrations to streamline workflows.
- You need AI-powered chatbots for effective lead qualification and routing.
Consider alternatives if
- You are a freelancer or small team without a sales department.
- You want a simple, low-cost chat solution with minimal setup complexity.
What buyers should know before shortlisting Drift
Drift is a conversational marketing software that leverages AI to enhance customer interactions. While it offers engaging solutions, its effectiveness may vary depending on the industry and specific use cases.
Drift pros and cons
- Drift pros
Robust conversational marketing features
Strong integration capabilities with CRM and marketing tools
Effective lead qualification and routing
- Drift cons
Pricing can be expensive and opaque beyond freemium tier
Steep learning curve for advanced features
Ready to try it?
Get started with Drift
Try the free plan and upgrade when ready.
Still comparing?
See how it stacks up
Compare Drift side-by-side with top Conversational Marketing Software alternatives.
What is the pricing of Drift?
Drift uses custom pricing — plans are tailored to your team size and needs. Contact them for a quote.
Drift Pricing Plans
Premium
Everything in Free plus:
Custom Chatbots - Engage, qualify, nurture, and convert site visitors 24/7 with personalized conversations.
Basic Lead Routing - Automatically route leads to the right rep.
Drift Intel - Identify even anonymous website visitors and personalize their experiences.
Drift for Salesforce App - Access pre-built Salesforce dashboards (or create custom versions) to measure Drift's performance.
Show more +
Advanced
Everything in Premium, plus:
Fastlane - Drive more qualified pipeline from your lead forms.
Audiences - Unlock more value from your website traffic by targeting specific groups of customers with personalized experiences.
A/B Testing - Engage your target visitors with the perfect message to increase conversion to pipeline.
Advanced Lead Routing - Sophisticated routing rules make it easy to set up conditional routing across multiple teams.
Show more +
Enterprise
Everything in Advanced, plus:
Workspaces - Dedicated Drift instance with its own chatbots, reporting, users and settings. Additional workspaces are available for purchase.
Multiple Languages - Deploy Drift globally with chatbots in multiple languages or localizations.
Virtual Selling Assistants - Deliver personalization at scale and consistently generate qualified pipeline without adding headcount — with our patented AI Virtual Selling Assistants.
Conversation Analysis - Uncover patterns and insights from your database of conversations, so you can optimize your buying journey, and sales process.
Free
Weighing your options?
Not sure if Drift fits your budget?
Drift reviews and ratings
Buyer sentiment
Users generally appreciate Drift's powerful conversational marketing capabilities but note pricing and complexity as key challenges.
What buyers like
- Ease of use
- Integration options
- Lead qualification
Common complaints
- Pricing transparency
- Feature complexity
Are you using Drift?
What users are saying
AU
Anonymous User
01/23/24
"Drift never disappoints!"
What do you like best about Drift? By far the best part of our Drift experience has been working with Jaclyn. She is extremely knowledgeable, always ...
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JB
Jaime B
01/12/24
"Happy to be working with Drift!"
What do you like best about Drift? Drift provides us access to an immediate response to someone who chooses to chat about what they see on our ...
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AU
Anonymous User
12/27/23
"Gives me fantastic insights"
What do you like best about Drift? I like the insights it gives me into information and interactions I would normally have no visibility to. I get a ...
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AU
Anonymous User
12/13/23
"User friendly and detailed info available"
What do you like best about Drift? Browsing history of prospects can be digged out. What do you dislike about Drift? absence of country flied, time in ...
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AU
Anonymous User
12/11/23
"I love Drift"
What do you like best about Drift? It is so easy to communicate with both current and prospective clients. What do you dislike about Drift? I do not ...
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JA
Jonatas A
12/01/23
"Drift is the best app for connecting with customers and prospects in real time!"
What do you like best about Drift? What I love is that is very simple and easy-to-use interface that allows me to customize the chat widget, create ...
Read more
- See if Drift fits your business
- Real pricing — no sales pressure
- A demo or quick answers, your call
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How big is your team?
We tailor recommendations to companies your size.
What are the features of Drift?
AI-based chatbots, also known as virtual assistants, are computer programs that leverage artificial intelligence (AI) technology to interact…
Conversational Forms is a revolutionary software feature that is designed to enhance the user's experience by providing a dynamic and intera…
The practice of increasing client interest in a company's goods or services is known as lead generation. List building, e-newsletter list ac…
Lead Qualification is an essential feature of many software programs which helps businesses to efficiently identify and prioritize their pot…
Live chat is a tool that allows employees to communicate with website users or with one another in real-time. It might be text, voice, or vi…
Meeting Scheduler is a powerful feature that simplifies the process of scheduling meetings. It allows users to efficiently set up and manage…
Route to human refers to the feature in AI-powered customer service systems that seamlessly transfers complex or sensitive queries from the…
Drift security and data handling
Key compliance certifications and security features for IT and security teams evaluating Drift.
Certifications
Security features
Alternatives to Drift
Drift Integrations
Drift Customers
Zenefits
Tenable
Smartling
Drift Support Options
Frequently Asked Questions About Drift
Common questions buyers ask before choosing Drift.
Drift is a Conversational Marketing Software. Drift offers Live Chat, AI based Chatbots, Lead Qualification, Lead Generation, Route to Human and many more functionalities.
Drift is a strong fit if: You are a mid-to-large B2B SaaS company with dedicated sales and marketing teams.; You require strong CRM and marketing tool integrations to streamline workflows.. Consider alternatives if: You are a freelancer or small team without a sales department.; You want a simple, low-cost chat solution with minimal setup complexity..
Buyers commonly note the following limitations of Drift: Pricing can be expensive and opaque beyond freemium tier; Steep learning curve for advanced features; Limited customization on lower-tier plans.
Some top alternatives to Drift includes Conversica, Automat, Drift Email, ChatFunnels and Conversocial.
Drift offers Freemium, Quotation Based pricing models
Yes, Drift can integrate with
The starting price is not disclosed by Drift. You can visit Drift pricing page to get the latest pricing.
Ready to try it?
Get started with Drift
Get started with the free plan — no credit card required.
About the reviewer
Rajat Gupta is the founder of Spotsaas. Over the past two years, he has reviewed 2,000+ tools across CRM, HR, AI, and finance — applying hands-on product research and a background in commerce and the CFA program to evaluate software through a business and ROI lens. His goal: help teams make software decisions they won't regret.
Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].
